- IAB Europe Releases Guide to Programmatic Out-of-Home Advertising
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2020
IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- Firm Appeals GDPR Penalty, Fine Is Reduced By Millions: Report
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
1&1 Telecom will pay EUR900,000 instead of EUR9.6 million, a German appea ...
- European Commission Tells Amazon Not To Use Its Data To Undermine Third-Party Sellers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2020
The European Commission (EC) accused Amazon of violating EU competition laws ...
- French Email Firm Offers Algorithm-Driven Templates
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
Smart Templates analyzes websites and suggests customized email templates, the company s ...
- Holiday Shoppers Are Spending More Or The Same As In 2019: Study
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
But many want personalized suggestions, and others plan to rely on soci ...
- Heineken Unveils New Agency Structure: Consolidates Media At Dentsu, Creative At 'Le Pub'
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2020
For Dentsu, the structure represents a consolidation of all of Heineken's med ...
- CM Group Acquires Selligent, Omnichannel Cloud Platform
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
In addition to Selligent, CM Group owns Campaign Monitor, Sailthru, Emma, Delivr ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing Returns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
When does delivering the same ad to the same person begin ...
- IAB Wants A Say In Apple's Privacy Settings
PolicyBlog, Wendy Davis - Thursday, October 29, 2020
IAB calls for "collective development of technical standards and operating practices" ...
- IAB France, Others Bring Antitrust Complaint In EU Against Apple Over Privacy
Digital News Daily, Wendy Davis - Wednesday, October 28, 2020
Business groups including the Interactive Advertising Bureau France have filed an antitru ...
- SimilarWeb Closes $120 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness a ...
- Sports TV Piracy Remains A Major Challenge
Television News Daily, Wayne Friedman - Monday, October 26, 2020
Among regular TV sports viewers, 83% access illegal pirated streaming content ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing med ...
- CX: What's Next? Brands Forced To Respond To Changing Customer Patterns
Email Insider, Ray Schultz - Tuesday, October 20, 2020
Will things ever get back to normal? It's not likely as consume ...
- Talon To Use LoopMe's Suite Of Performance Measurement Tools
MAD, Steve McClellan - Tuesday, October 20, 2020
OOH firm Talon will utilize LoopMe's tech platform to better track attributi ...
- Justice Department Sues Google For Search Anticompetitive Business Practices
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The DOJ is expected to file the "most aggressive U.S. legal challen ...
- IAB Europe's Data Framework Rejected By EU
Around the Net In Digital, Ray Schultz - Monday, October 19, 2020
EU data authorities have rejected a framework developed by IAB Europe f ...
- Belgian Privacy Regulator Criticizes IAB Europe Over GDPR Compliance Framework
Digital News Daily, Wendy Davis - Monday, October 19, 2020
The IAB Europe's transparency and consent framework, rolled out in 2018, allo ...
- Merkle Rejiggers Americas, EMEA Leadership Roles
MAD, Steve McClellan - Thursday, October 15, 2020
Michael Komasinski is moving up into the dual role of president, Merk ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to ema ...
- Google Set To Strike A Deal With French Government On News
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 7, 2020
Google is set to reach a deal to pay French publishers f ...
- WPP Appoints Cybersecurity Expert To Its Board
MAD, Steve McClellan - Monday, October 5, 2020
Tom Ilube, founder and CEO of Crossword Cybersecurity Plc, has been nam ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Microsoft Outlook Out Again For European Users
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
Microsoft Outlook was out again Sunday evening, mostly for users in Northe ...
- H&M Subsidiary Hit With EUR3.5 Million GDPR Fine
Around the Net in Email, Ray Schultz - Friday, October 2, 2020
The Hamburg Data Protection Authority has hit the German subsidiary of fashion retailer H&M wi ...
- German Tech Firm SAP To Acquire Emarsys, U.S.-Based Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Emarsys helps firms delivered personalized interactions via email, mobile, social, SMS a ...
- Marketing Platform Sendinblue Raises $160 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 1, 2020
Initially focused on email, the company has added support for several oth ...
- Microsoft Bing Wins Google Auction Search Slots On Android Phones In Key Countries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
The Google auction for search slots on Android devices demonstrates that Bi ...
- European Travel Marketers Face Budget Cuts: Report
Marketing Daily, Ray Schultz - Friday, September 25, 2020
Most destination marketing organizations have had their budgets cut. And they wa ...
- Consumers Expect To Shop More Online After COVID-19: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 23, 2020
Three-fourths of consumers in several countries say they have lost jobs ...