- Levi's Credits Activism With Surging Sales
Marketing Daily, Sarah Mahoney - Wednesday, October 10, 2018
Levi Strauss & Co. is reporting an 11% jump in sales, marki ...
- J. Walter Thompson Launches Lifestyle-Focused Boutique Agency
MAD, Larissa Faw - Monday, October 8, 2018
MiNY -- made-in-New-York -- will specialize in beauty, fashion, luxury and lifesty ...
- Nordstrom Expands Local Concept, Crashes Site With New Line
Marketing Daily, Sarah Mahoney - Friday, September 28, 2018
Two more Nordstrom Locals -- an experimental format that offers shopping a ...
- Refinery29, Aerie Team For "Unstyled" Podcast's Third Season
Publishers Daily, Sara Guaglione - Friday, September 28, 2018
It's the first brand partnership for the podcast, which covers style a ...
- SHEIN Breach Leaks Millions Of Email Addresses: Report
Around the Net in Email, Ray Schultz - Wednesday, September 26, 2018
Fashion retailer SHEIN was hit with a data breach exposing emails a ...
- H&M Recycles Velvet And Cashmere For Next Eco-Conscious Collection
Marketing Daily, Sarah Mahoney - Monday, September 24, 2018
The fast-fashion giant has vowed a shift to using only organic ...
- Premium Luggage Maker Launches First Global Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 18, 2018
The campaign's narrative is inspired by the company's commitment to creating t ...
- YouCam Makeup Tapped For New York Fashion Week AR Experience
AI & IoT Daily, Chuck Martin - Wednesday, September 12, 2018
An augmented reality beauty experience has been created by Perfect Corp. a ...
- Holly Willoughby Signed Up By M&S For Fashion Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, September 11, 2018
TV presenter Holly Willoughby will be the new face for M&S fashi ...
- Macy's TV Ads Show Real Women Looking Great While Achieving
Marketing Daily, Sarah Mahoney - Monday, September 10, 2018
BBDO NY's "Remarkable You" ads, featuring six smartly dressed professionals at wor ...
- JCPenney Takes Another Swing At Fashion
Marketing Daily, Sarah Mahoney - Friday, September 7, 2018
Retailer launches Artesia, a boho-style brand it hopes can win back so ...
- Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener
Marketing Daily, Sarah Mahoney - Wednesday, September 5, 2018
For Nike, the Kaepernick hoopla is just part of a larger pl ...
- 'The New York Times' Introduces First Volumetric AR Experience At Fashion Week
Publishers Daily, Melynda Fuller - Wednesday, September 5, 2018
The New York Times debuted its first volumetric augmented reality experience ...
- Natori Lingerie Celebrates Diversity
Marketing Daily, Tanya Gazdik - Friday, August 31, 2018
The campaign slogan -- "Your shade. Your size. Your fit. Your desire ...
- Nike Signs Colin Kaepernick To New Deal, Launches Campaign With Tweet
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 4, 2018
As you might expect from the controversy previously generated by Kaepernick, t ...
- Stella Artois Woos Fashionistas With Amusing 'Collection'
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2018
Video and OOH ads made-to-order for NY Fashion Week feature facetious fashi ...
- Iconic Ermenegildo Zegna Group Dons Iconoclastic Thom Browne
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 29, 2018
$500 million deal is the "latest example of a trendsetting independent fashi ...
- DKNY Intros AR Campaign For New Fragrance
AI & IoT Daily, Chuck Martin - Friday, August 24, 2018
DKNY is tapping augmented reality in the launch of a digital marketi ...
- Diane Von Furstenberg Ascribes Revenue Boost To Personalization
Email Marketing Daily, Ray Schultz - Friday, August 24, 2018
Luxury fashion retailer Diane von Furstenberg can now send basket reminders a ...
- Fashion Retailer Forever 21 Adds AI Visual Search To Online Shopping
AI & IoT Daily, Chuck Martin - Thursday, August 23, 2018
The visual search function will appear as a stand-alone module on t ...
- Football Star Zlatan Closes Clothes Range
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
He may be a star of the football pitch, currently playing f ...
- Meet LNDR -- The Brand That Took On Nike, And Won
Around the Net In MAD London, Sean Hargrave - Wednesday, August 15, 2018
"Marketing Week" is inviting readers today to meet the brand that to ...
- L'Oreal Teams With Facebook For AR Makeup Try-On Experiences
Connected Thinking, Chuck Martin - Friday, August 10, 2018
More consumers are about to get a new taste of augmented realit ...
- Fashion Nexus Breach Exposes Over 1 Million Email Addresses
Around the Net in Email, Ray Schultz - Wednesday, August 1, 2018
A breach at British fashion provider Fashion Nexus exposed records on mo ...
- Nike Banned From Using LDNR In London Campaigns
Around the Net In MAD London, Sean Hargrave - Friday, July 27, 2018
Nike has been permanently barred from using the LNDR shorthand tag f ...
- Federer Unveils New Uniqlo Look At Wimbledon
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
As Wimbledon started yesterday sports fans watched the tennis and marketers marvell ...
- Menswear Startup Mack Weldon Increases Conversions 39% Using Taboola
Publishers Daily, Melynda Fuller, Sara Guaglione - Friday, June 15, 2018
Taboola and Mack Weldon optimized campaigns on a day-to-day basis by A ...
- Amazon Alexa Creates Marketing Model Through Visual Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 6, 2018
The fashion recommendations link directly to sellers across Amazon's marketplace. It's n ...
- The Simple Truth That Victoria Beckham Can Teach Marketers
London Blog, Sean Hargrave - Friday, May 4, 2018
She wanted to be as big as Persil -- but then ...
- Allure 'Disruptors' Issue Showcases 12 People Reshaping Beauty Industry
Publishers Daily, Sara Guaglione - Wednesday, April 18, 2018
"We thought this was the perfect time to highlight some of t ...