- Mobile Commerce & Moving the Ball Forward
MobileShopTalk, Chuck Martin - Thursday, May 22, 2014
Some of the thinking around mobile commerce has evolved nicely over ti ...
- McCain Appoints TMW To Digital Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, May 20, 2014
Frozen food brand McCain has appointed TMW as its UK digital agen ...
- Farmland Launches Bacon Club, Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 16, 2014
The site also features several videos created as part of a ne ...
- Frozen Food Brands Launching $90M, 3-Year Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
The campaign is a response to the category's declining sales in rece ...
- Omelet, Healthy Concepts, Hatch Organic Food Brand Betsy's Best
MAD, Larissa Faw - Wednesday, May 14, 2014
Omelet, the LA-based agency, is contributing capital and strategic branding and marketi ...
- Oreo In Global 'Transformers' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, May 14, 2014
The TV ad, "Little Help," will launch May 15 in more th ...
- Birds Eye Feeds Londoners For Instagram Mentions
Around the Net In MAD London, Sean Hargrave - Tuesday, May 13, 2014
Birds Eye is allowing diners at the Picture House restaurant at t ...
- Magnum Takes Over Central Line Train
Around the Net In MAD London, Sean Hargrave - Tuesday, May 13, 2014
If you took the Central line into work this morning you m ...
- Is Social Media's Bubble Set To Burst?
London Blog, Sean Hargrave - Tuesday, May 13, 2014
A free meal for an Instagram picture and hashtag? Really? Is th ...
- Pepcid Partners With Ted Allen, Eater.com
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
Pepcid has enlisted the help of culinary expert Ted Allen and Eater.c ...
- Kellogg Agrees To Drop 'All Natural' Kashi Claims
Marketing Daily, Karlene Lukovitz - Friday, May 9, 2014
Kellogg declined to disclose which products would be removing their "all natura ...
- GMA Seeking To Overturn Vermont's GMO Labeling Law
Marketing Daily, Karlene Lukovitz - Friday, May 9, 2014
The Vermont law requires food products sold in the state that a ...
- Video Series Triples Rold Gold's Facebook Fans
Marketing Daily, Karlene Lukovitz - Monday, May 5, 2014
The series, "House of Gold," is a reality-TV spoof that features t ...
- Live-Streamed, Real-Time Triumphs Tout Audi A3
Marketing Daily, Karl Greenberg - Thursday, May 1, 2014
Audi is continuing its push for the new A3 sedan with ...
- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Demographics Expected To Drive Cold Cereal Comeback
Marketing Daily, Karlene Lukovitz - Friday, April 25, 2014
Hot cereals are a much smaller category (about $1.4 billion in 2013 ...
- Honey Monster Comeback Expected This Summer
Around the Net In MAD London, Sean Hargrave - Friday, April 25, 2014
It isn't just Ronald McDonald announcing a comeback this week. The Hon ...
- Post Honeycomb Instagram Push Features Teen Idol
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2014
Each Monday between April 21 and May 26, Honeycomb's Instagram page, @HoneycombCerea ...
- Persuading Searchers With Color
SearchBlog, Laurie Sullivan - Thursday, April 24, 2014
Do you know the taste of Thai tea? When unmixed the colo ...
- Doritos Tests Mystery Flavors In Stores Nationwide
Marketing Daily, Karlene Lukovitz - Tuesday, April 22, 2014
Doritos is asking consumers to try all three flavors and vote f ...
- ConAgra, Spark Use Social Media To Seed Hunger Campaign
MAD, Larissa Faw - Friday, April 18, 2014
Spark is using social media tool Thurderclap to give ConAgra's fight again ...
- Chobani Expanding Its Battles On Multiple Fronts
Marketing Daily - Top of the News, Thom Forbes - Monday, April 21, 2014
Chobani, which has become the top-selling Greek yogurt brand in the U. ...
- Chipotle Ups Prices, As Food Costs Rise
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
Many restaurants - and grocery retailers - have held off increasing pric ...
- Nestle USA In Hispanic Shopper Marketing Initiative
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
In the "Set the Table" campaign, running from April through December und ...
- Animated Characters Conceive Klondike Kandy Bars
Marketing Daily, Karlene Lukovitz - Tuesday, April 15, 2014
In the first TV/digital spot (viewable on YouTube), which appears to spo ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- Walmart Sowing Organic Wild Oats
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 10, 2014
Saying it was "trying to disrupt the market," Walmart yesterday announced ...
- Tillamook Cheese Redesigns Its Site
Out to Launch, Amy Corr - Wednesday, April 9, 2014
Tillamook cheese has
revamped its Web site to offer brand loyalis ...
- Ben & Jerry's Reaches Out To Health-Conscious With GBP8m Greek Style Frozen Yoghurt Launch
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
Ben & Jerry's is looking to tap into demand for Greek-style yoghu ...