- Mars Bows Visual Refresh, Purpose Statement To Support Growth Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2019
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansi ...
- Krispy Kreme Partners With Kaboom, Serious Fun Children's Network
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2019
The "Dough-nate for a Doughnut" campaign builds on Krispy Kreme's history ...
- Debt And D2C: What We're Learning From Kraft Heinz
Media Insider, Dave Morgan - Thursday, March 14, 2019
What happened to Kraft Heinz? Debt, flat sales and significantly increased operati ...
- Allrecipes.com, Ste. Michelle Wine Estates Use AI To Pair Wines With Recipes
Publishers Daily, Melynda Fuller - Wednesday, March 13, 2019
Suggested pairings appear alongside the recipes. Readers are sent directly to loc ...
- Healthy Turnout For Naturals Industry's Expo West
Marketing Daily, Laurie Petersen - Tuesday, March 12, 2019
Trend report: Healthy fats are back. Kellogg's 40-year-old Morningstar Farms brand portfol ...
- What Makes Food/Beverage Brands 'Authentic' To U.S. Hispanics
Marketing Insider, Mario Carrasco - Wednesday, March 13, 2019
Latin American brands marketing to a Latin American audience might feel th ...
- FMCG Global Megabrands Battling For Relevance, Share
CPG Insider, Karlene Lukovitz - Tuesday, March 12, 2019
Euromonitor's top 100 packaged foods, personal care and other brands are mast ...
- Mars Expands Snickers' WWE Deal; Adds Skittles
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2019
This year's deal includes co-branded Snickers Hunger Bars, as well as Wrestlemani ...
- Halo Top Gets Existential In First National TV Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 7, 2019
A cynical ice cream truck driver bums out kids by explaining w ...
- Kroger Takes A Hit On Wall Street As It Restocks For The Future
Marketing Daily - Top of the News, Thom Forbes - Friday, March 8, 2019
The company's profit ($259 million) was down 69% from last year's $8 ...
- Kraft Heinz Partners With Fresh-Oriented Online Grocer Farmstead
Marketing Daily, Karlene Lukovitz - Wednesday, March 6, 2019
The beleaguered CPG giant is expanding DTC via the hip, growing ecommer ...
- Fresh Produce Brand Bewildered By TfL 'Junk Food' Ban
Around the Net In MAD London, Sean Hargrave - Wednesday, March 6, 2019
The decision by TfL to ban ads featuring food that is hi ...
- Corelle Brands, Instant Brands Cook Up A Merger Deal
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 5, 2019
Instant Brands makes the overnight food-prep sensation of the past decade, Insta ...
- Kraft Heinz: Latest Poster Child For CPGs' Conundrums
CPG Insider, Karlene Lukovitz - Monday, March 4, 2019
Slashing costs without sufficient growth investment won't work for food or oth ...
- Tic Tac Gum Stresses Fun, Sharing To Woo Young Adults
Marketing Daily, Karlene Lukovitz - Monday, March 4, 2019
Montages featuring happy couples in playful, fanciful scenarios build on themes ...
- Bergeron Steps Down As 'SB Nation' EIC, Kim Named Digital Editor, 'Saveur'
Publishers Daily, Sara Guaglione - Wednesday, March 6, 2019
Executive producer Ryan Nanni will step in as the interim top edit ...
- Bon Appetit's Streaming Channel Goes Live On OTT Devices
Publishing Insider, - Monday, March 4, 2019
'Bon Appetit' can showcase its own over-the-top channel for media buyers inste ...
- Lay's Ties New Flavors To Rexha Music, Sponsorship of 'The Voice' Comeback Stage
Marketing Daily, Karlene Lukovitz - Thursday, February 28, 2019
On-pack codes unlock downloads of Rexha remixes, contest entries; promo builds ...
- Campbell CEO Clouse Aims To Improve Marketing, 2Q Results Beat Estimates
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 28, 2019
"Net sales rose 24% to $2.71 billion, while organic sales were flat ...
- 2019 Trends That Could Affect Food Marketers
Marketing Insider, Marie Gorman - Wednesday, February 27, 2019
If these trends are any indication, this will be the year th ...
- Reese's Plays Prank On Premature New-Product Doubters
Marketing Daily, Karlene Lukovitz - Friday, February 22, 2019
The brand is teasing fans who expressed pessimism about its upcoming Thi ...
- Weather Channel's Local Now Partners With Thrillist For Lifestyle Content
Publishers Daily, Melynda Fuller - Thursday, February 21, 2019
'Thrillist' becomes its exclusive provider of food and beverage videos. The si ...
- Thomas' Gets A Brand Refresh
MAD, Larissa Faw - Wednesday, February 20, 2019
The creative, from Mono, spruces up the look of the company's thr ...
- Millennials, Gen Z Favor Organic Products
Marketing Daily, Tanya Gazdik - Tuesday, February 19, 2019
Millennials, Gen Z most likely to say they purchase organic food "a ...
- InnovAsian Goes For Recall -- And Share -- With Funny TV Ads
Marketing Daily, Karlene Lukovitz - Monday, February 18, 2019
Ads suggest eating the frozen Asian meals to recover from stressful event ...
- A '68-Year-Old Startup' Rebrands Itself
Marketing Daily, Steve Olenski - Saturday, February 16, 2019
"The transformation in positioning and packaging makes us relevant to a n ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" a ...
- Wonderful Halos, Viral Video Family Take On 'Snack Duty' Dilemma
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2019
The fruit brand is following its hit ads with one starring T ...
- Dr. Ruth Helps Planters' Mr. Peanut Dispense V-Day Advice
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2019
The jolly sex expert offers naughty answers while Mr. Peanut cracks ...
- Do Consumers Care About Food Waste? New Retail App Will Find Out
Marketing Daily, Sarah Mahoney - Monday, February 11, 2019
While mainstream American shoppers have grown increasingly warm to organic foods, "ugl ...