- AR NFT Platform Expands Collectibles, Perks For Moviegoers
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
AR platform Really, which gives film enthusiasts digital collectible movie tickets a ...
- Meta Quest Creates Real-World Chaos To Launch 'Wrath'
MAD, Fern Siegel - Tuesday, December 19, 2023
The trickster god Loki disrupted real-life events to promote the new ...
- Hollywood Eyes Young Audiences With 'Elf' Roblox Launch
MediaDailyNews, Colin Kirkland - Monday, December 18, 2023
Roblox users can take a journey through Santa's Workshop, donning elf ha ...
- Metaverse Marketing: Virtual Games Deliver For Brands, Consumers in 2023
Marketing Daily, Colin Kirkland - Thursday, December 14, 2023
Gamefam was responsible for some of the top-rated games and events ...
- Disney Pursuing Stronger, Closer Ties To The Video Gaming Business?
TV Watch, Wayne Friedman - Friday, December 15, 2023
Now comes word that Walt Disney might be looking to re-energize i ...
- Google Celebrates 25 Years Of Search In Playground Campaign
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
Google will turn the Playground, which features 25 of the most-searched trendi ...
- Google Loses To Epic Games In Antitrust Suit
MediaDailyNews, Laurie Sullivan - Tuesday, December 12, 2023
Epic Games had accused Google of suppressing competition in the Android a ...
- Cher To Promote New Holiday Album In The Metaverse
Marketing Daily, Colin Kirkland - Friday, December 8, 2023
Cher will take a virtual form in Harmony Hills, Warner Music's brand ...
- Olivia Rodrigo Invites Fans To Shop In Her Branded Roblox House Party
Marketing Daily, Colin Kirkland - Thursday, December 7, 2023
Fans can dance, chat and shop Rodrigo's real-life looks via the p ...
- Disney+ Eyes Shopping, Gaming, Notches 1K Sponsors
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Disney continues to expand efforts to grow advertisers for the streamer's n ...
- Lego Engages Kids With New Immersive Fortnite Game
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
Lego's Fortnite "survival crafting game" will officially become available to all use ...
- Major League Sports Encourages Fans To Bet Responsibly
MAD, Fern Siegel - Monday, December 4, 2023
The campaign's focus is that betting is a form of entertainment. ...
- Hearst Newspapers Acquires Puzzmo, Puzzle Gaming Platform
Publishers Daily, Ray Schultz - Monday, December 4, 2023
Both Hearst publications and outside brands can leverage Puzzmo to provide thoughtf ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- YouTube Invests In Gaming, Launches Mini-Games For Paid Subscribers
MediaDailyNews, Colin Kirkland - Tuesday, November 28, 2023
Premium users now have access to a group of online games th ...
- ByteDance To Restructure Its Gaming Brand, Plans Mass Layoffs
MediaDailyNews, Colin Kirkland - Monday, November 27, 2023
ByteDance is restructuring Nuverse, its gaming brand, and plans to lay o ...
- Temptations' Branded Minecraft Content Kicks Off 'Purrrr-fect' Partnership
Marketing Daily, Danielle Oster - Wednesday, November 22, 2023
The global campaign combines in-game experiences, immersive digital content and IRL eve ...
- Gameview Debuts Ad Tech Platform, Helps Marketers Target Specific Audiences
MAD, Fern Siegel - Thursday, November 16, 2023
Gameview's data management platform aims for precise targeting. Marketers also receive in-vi ...
- Economic Impact On Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 15, 2023
A disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- Gaming Industry Acquisition Takes On Customer Data Privacy
MediaDailyNews, Laurie Sullivan - Monday, November 13, 2023
AppsFlyer's acquisition of devtodev will expand on its Privacy Cloud Marketplace a ...
- E.l.f. Brings 'Social Entrepreneurship' To Roblox Via New Gamified Experience
MediaDailyNews, Colin Kirkland - Sunday, November 12, 2023
E.l.f. has launched its first Roblox experience with an open-world game th ...
- Fear Propels PlayStation 5's 'Feel It Now' Campaign
Out to Launch, Fern Siegel - Thursday, November 9, 2023
The creative work is centered on the intense heartbeat of the play ...
- Developers Can Now Launch 'Instant Games' Directly To Facebook Feed
MediaDailyNews, Colin Kirkland - Monday, November 6, 2023
Meta, which is introducing two new paid game-distribution tiers, is making ...
- Epic Games Adds To Google's Antitrust Woes
Performance Marketing Insider, Laurie Sullivan - Monday, November 6, 2023
Epic Games claims that Google violates U.S. antitrust law by holding ba ...
- Marriott's Loyalty Program Launches Virtual City In Fortnite
MediaDailyNews, Colin Kirkland - Wednesday, October 25, 2023
Marriott Bonvoy is launching its own virtual city experience on Fortnite ...
- Honda Aims To Connect With Younger Consumers At TwitchCon
Marketing Daily, Tanya Gazdik - Thursday, October 19, 2023
The collaboration helps the automaker deepen its relationship with young adult, first-ti ...
- Simpson Heads Livewire As Global CEO
MAD, Fern Siegel - Wednesday, October 18, 2023
The 20-year marketing vet will oversee expansion and team development in t ...
- Sony Designs Customizable Gaming Control For Range Of Abilities
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 17, 2023
Sony's new Access controller is designed to make video gaming easier f ...
- Microsoft Closes $69B Acquisition Of Activision Blizzard
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
Microsoft has closed its acquisition of Activision Blizzard, nearly two years aft ...
- Duolingo To Launch Mobile Music Lessons
MediaDailyNews, Colin Kirkland - Wednesday, October 11, 2023
The course material is taught to users through "hundreds of bite-sized lesson ...