- FTC: Warner Bros Paid 'Influencers' To Promote Video Game
PolicyBlog, Wendy Davis - Monday, July 11, 2016
Warner Bros failed to adequately disclose that it paid some video ga ...
- Manchester City Sign 18-Year-Old Fifa 16 Star
Around the Net In MAD London, Sean Hargrave - Thursday, July 7, 2016
Manchester City has hired an 18-year-old gamer to represent the football cl ...
- Rooster Teeth's Burnie Burns, Looks Back
Around the Net in Video, P.J. Bednarski - Thursday, July 7, 2016
With more than 4.5 billion views and 8.5 million YouTube subscribers alone. Roost ...
- Future Launches 'Minecraft Mayhem'
The Daily Blog, Erik Sass - Friday, July 1, 2016
The future is now, and it's kind of blocky and weird-looking. Gamin ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, June 24, 2016
Wal-Mart continues to sit on top as news swirls around the bran ...
- Tencent To Acquire 84% Of Mobile Game Maker Supercell
Mobile Marketing Daily, Ben Frederick - Tuesday, June 21, 2016
A consortium organized by Tencent, a Chinese tech giant, and Supercell, t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, June 20, 2016
Some star power and new commercials helped Gain post big gains ...
- Sky To Launch eSports Channel
Around the Net In MAD London, Sean Hargrave - Thursday, June 16, 2016
The UK is set to get its first 24-hour eSports TV chann ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, June 16, 2016
Nintendo surged into the top rank, grabbing one of the highest engageme ...
- eSports Not Just For College Kids, Slackers
MAD, Larissa Faw - Tuesday, June 14, 2016
New research from Mindshare North America shows that 43% of eSports enthusias ...
- Audi Hosts Online Forza MotorSport Endurance Race
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
The worlds of endurance racing and video gaming will come together th ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 15, 2016
Several brands are new to the top 10 today - Nintendo bur ...
- Sony Unveils VR Games
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
Sony has unveiled a raft of new games that will be playab ...
- Research Finds Streaming Media Players Have Highest Growth
RTBlog, Tobi Elkin - Tuesday, June 14, 2016
Research finds consumers' daily digital journey includes numerous device touch points. Sixty-fo ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 14, 2016
After briefly holding the first place spot on Sunday, the NBA regress ...
- ConEd 'Manages' Energy In New B2B Campaign
MAD, Larissa Faw - Thursday, June 9, 2016
ConEd is introducing a new business-to-business campaign to educate managers of commerci ...
- Blizzard Integrates Facebook Into PC Games
Social Media & Marketing Daily, Gavin O'Malley - Monday, June 6, 2016
Players of games like "Overwatch" and "World of Warcraft" will soon ...
- Ladbrokes Replaces William Hill As FA Betting Partner
Around the Net In MAD London, Sean Hargrave - Monday, June 6, 2016
Ladbrokes will replace William Hill to become the new official betting partn ...
- Microsoft Bans Minecraft In-Game Ads
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 1, 2016
Minecraft is a huge deal for a generation of kids, and ...
- We Are Social Plans Google's 'Escape'
MAD, Larissa Faw - Monday, May 23, 2016
The social agency has created an online game, called Premiere Piece th ...
- China Opens Door To Microsoft's Minecraft
Around the Net in Mobile, Gavin O'Malley - Monday, May 23, 2016
To market Minecraft on PCs and smartphones in China, Microsoft and i ...
- AMP Energy, Twitch Launch Co-branded Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 17, 2016
The special original- and cherry-flavor AMP cans bear the Twitch logo a ...
- Lucid Sight Raises $3.5 Million For VR Gaming And Advertising
Mobile Marketing Daily, Ben Frederick - Tuesday, May 17, 2016
According to Lucid Sight, the initial numbers look promising-the company ran ...
- Turner's 'ELEAGUE' Gets 3 Major Sponsors
Television News Daily, Wayne Friedman - Wednesday, May 11, 2016
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competiti ...
- Carat Wins U.S. Media AOR For Anki
MAD, Larissa Faw - Tuesday, May 10, 2016
The incumbent agency was Noble People. Carat and Anki were already famili ...
- New Lotto Campaign Explores The Power Of Five
MAD, Larissa Faw - Monday, May 9, 2016
The centerpiece of the integrated effort is the :60-second Forever Five ...
- NEW! Hockey Team Turns 'Checking' Into Rink Bingo For Attendees
Out to Launch, Amy Corr - Friday, May 6, 2016
Hockey Club Davos is a professional Swiss Hockey team, that, despite havi ...
- FatAwesome Makes A Deal With Machinima
Around the Net in Video, P.J. Bednarski - Friday, May 6, 2016
Comedy duo FatAwesome have partnered with Machinima to write, produce, star et ...
- Tapjoy Picks Rubicon Project As Exclusive Launch Partner For Tapjoy Private Exchange
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announc ...
- The Reflection Of PewDiePie
VidBlog, P.J. Bednarski - Thursday, April 28, 2016
PewDiePie, with over 43 million YouTube subscribers, looks back at the earl ...