- Paddy Power Rethinks GBP40m Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, April 21, 2016
Paddy Power Betfair, Europe's biggest bookmaker, is planning to consolidate its estimat ...
- War Dragons Commercial Mashes Up Friendly And Fierce Beasts
Marketing Daily, Aaron Baar - Saturday, April 16, 2016
Calling it the game's "second phase" of growth, Pocket Gems is releasi ...
- Mecca Bingo Seeks New Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, April 14, 2016
Mecca Bingo, the gaming operator owned by Rank Group, is searching f ...
- Agencies: 80 Percent of Gamers Will Watch Your In-Game Video Ads
Mediapsssst, Richard Whitman - Wednesday, April 6, 2016
Rewarded video ads are just ads that offer the player something (ga ...
- Less Than One In 10 Gamers Block Arkadium-Targeted Ads In U.S.
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 30, 2016
Fixing the ad-blocking crisis is proving more difficult than previously thought, especial ...
- Nintendo Finally Launching First App
Around the Net in Mobile, Gavin O'Malley - Tuesday, March 29, 2016
Nintendo is preparing the U.S. launch of its first smartphone application, “Miitomo,&rdqu ...
- NEW! Colorado Lottery Creates Throwback Ad For ATARI Scratch-Offs
Out to Launch, Amy Corr - Thursday, March 24, 2016
Children of the '80s, put your nostalgic hats on and watch ...
- Sony Forms Mobile Gaming Unit
Around the Net in Mobile, Gavin O'Malley - Thursday, March 24, 2016
Sony is forming a new unit to bring PlayStation titles and ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, March 24, 2016
Nintendo jumped up to No. 3 on the leaderboard thanks to t ...
- Yahoo Suspends Daily Fantasy Sports In New York
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, March 22, 2016
Yahoo said today that it will stop offering daily fantasy sports ...
- Oculus, Sony, HTC -- Which VR Headset Should You Buy?
Around the Net In MAD London, Sean Hargrave - Wednesday, March 16, 2016
If you want to spend your time immersed in a virtual wor ...
- PlayStation VR Will Launch in October For GBP349
Around the Net In MAD London, Sean Hargrave - Wednesday, March 16, 2016
PlayStation VR, Sony's virtual reality headset, will go on sale in Octob ...
- Study: Video Gamers Too Busy Killing People to Notice Your Ads
Mediapsssst, Richard Whitman - Tuesday, March 15, 2016
People who play video games which involved killing, do not notice in-ga ...
- Dell Swings Mobile During SXSW To Promote Austin Golf Tournament
Mobile Marketing Daily, Laurie Sullivan - Monday, March 14, 2016
Austin has always felt like one of the main characters of Sou ...
- Google Runs Search Trial For Streaming Ads For Games
SearchBlog, Laurie Sullivan - Tuesday, March 15, 2016
Google will soon allow ads for games to stream in Android sear ...
- Wikipedia's Wales: We're Becoming A News Publisher
Publishers Daily, Joe Mandese - Sunday, March 13, 2016
AUSTIN, TEXAS -- Wikipedia Foundation's commercial spinoff Wikia is getting into t ...
- Yahoo Pulling Plug on Games, Livetext
Around the Net in Mobile, Gavin O'Malley - Friday, March 11, 2016
Yahoo on Friday confirmed plans to shut down its Yahoo Games si ...
- Mobile Gaming Keeps Growing
MoBlog, Gavin O'Malley - Friday, March 11, 2016
Glance over at the person next to you on his phone. Chanc ...
- Betsafe Moves Media Account To Rocket
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Betsafe has handed its multimillion-pound media and planning account to Rocket ...
- Nearly 200% Increase In Mobile App Installs Driven By Increased Ad Spend
Mobile Marketing Daily, Ben Frederick - Thursday, March 3, 2016
Mobile app installs increased 196% year-over-year while total spending increased 155% Yo ...
- LG, GameFly To Offer Streamed Games
Marketing Daily, Aaron Baar - Wednesday, March 2, 2016
The revolution may not be televised, but it may come in t ...
- Yahoo Launches Esports Site
Around the Net in Video, P.J. Bednarski - Wednesday, March 2, 2016
The new Yahoo Esports, under the Yahoo Sports umbrella, initially wi ...
- Is Sony About To Launch A VR Headset For the PS4?
Around the Net In MAD London, Sean Hargrave - Tuesday, March 1, 2016
Sony has announced it will be holding a special PlayStation VR eve ...
- Mobile Driving Gaming Growth
Mobile Insider, Gavin O'Malley - Tuesday, February 23, 2016
The mobile sector should swell from $35 billion this year to $ ...
- Engagement Drops Faster On Mobile Games
Mobile Marketing Daily, Ben Frederick - Tuesday, February 16, 2016
The average app sees 9% daily engagement within three months of bei ...
- Gameloft Partners With Smart AdServer To Increase Availability Of In-App Mobile Inventory
Real-Time Daily, Tobi Elkin - Thursday, February 11, 2016
Paris-based Gameloft Advertising Solutions on Thursday said it will partner with Sma ...
- Email: King Of The Smartphone
Email Marketing Daily, Jess Nelson - Wednesday, February 3, 2016
Several design changes will likely transform the iOS user experience when t ...
- Rubicon Project Kicks Off Global Partnership With Gameloft
Real-Time Daily, Tobi Elkin - Thursday, February 4, 2016
As part of a global partnership with Gameloft Advertising Solutions, Rubicon Proje ...
- Upsight Acquires Fuse Powered, Ups Monetization For Mobile Games
Mobile Marketing Daily, Ben Frederick - Friday, January 29, 2016
The mobile gaming field is driving growth for the gaming industry. Smartphon ...
- LootCrate.com Launches First TV Ad Campaign
Out to Launch, Amy Corr - Wednesday, January 27, 2016
This sounds like BirchBox for gamers. LootCrate.com launched its first TV campaig ...