- Zillions And Zillions: UCB Launches Myasthenia Gravis Campaign
Marketing Daily, Les Luchter - Wednesday, April 30, 2025
"Generalized myasthenia gravis can cause you to miss out on a zilli ...
- Foster Oversees Social And Influencer Creative For IPG Health
People on the Move, Fern Siegel - Wednesday, April 30, 2025
Previously, she worked with Meta on brands such as Bobbi Brown a ...
- Barkley Set To Lose Weight, But Not 'Big Mouth,' In Ro's GLP-1 Push
Marketing Daily, Les Luchter - Tuesday, April 29, 2025
Campaign kicks off multiyear celebrity ambassador relationship between telehealth provider and form ...
- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- Leo Chicago Aids Visionwork's 'Mission'
Out to Launch, Fern Siegel - Friday, April 25, 2025
The brand is determined to simplify eye care. ...
- P&G Counts On 'Innovation' To Counter $1B Tariff Costs
Marketing Daily, Les Luchter - Thursday, April 24, 2025
CEO says the innovative Crest 3D White Deep Stain Remover is "drivi ...
- How This Takeda Technology Exec Is Embracing The Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 24, 2025
What's the biggest leap you've ever taken, either personally or professionally? F ...
- Kimberly-Clark: Smug & High On Snug & Dry
Marketing Daily, Les Luchter - Wednesday, April 23, 2025
Ad includes scenes in which Danny Trejo turns from tough guy ...
- Grove Grows Into Healthy Home Brand With CTV Campaign
Pharma & Health Insider, Les Luchter - Thursday, April 24, 2025
The brand also used DOOH for a recent placement in New York ...
- Why Did Art Garfunkel Always Wear Turtlenecks In Concert?
Marketing Daily, Les Luchter - Tuesday, April 22, 2025
To mask "my moderate-to-severe plaque psoriasis from the world, no matter wh ...
- Poise Pads Ponders 'Drops Of Hope' For Rural Women
Marketing Daily, Les Luchter - Monday, April 21, 2025
Kimberly-Clark bladder leak protection brand is working with scientists to help wom ...
- Thorne Launches Electrolyte Powder With Tennis Star Ben Shelton
Marketing Daily, Les Luchter - Monday, April 14, 2025
The high-ranked American tennis player has been using Thorne products since ...
- Social Influencers Drive Awareness Of Beauty Brands Among Teens: Piper Sandler
Research Intelligencer, Robert Williams - Friday, April 11, 2025
Teens are also showing growing trust in recommendations from doctors, scientists, a ...
- Liquid Death's Unhinged Clown-Killer Ad Touts Bedtime Supplement Collab
Marketing Daily, Danielle Oster - Wednesday, April 9, 2025
A tongue-in-cheek jingle includes lines like "When it's time for winding dow ...
- Getting Functional, Life Cereal Teams With Welly For Custom Bandages
Marketing Daily, Les Luchter - Wednesday, April 9, 2025
Limited-edition bandages are co-branded Mighty Life to promote cereals that promise immu ...
- Winx Lifts Morning-After Pill Sales Through Education, Free Doses...And Politics
Pharma & Health Insider, Les Luchter - Thursday, April 10, 2025
Half the country thinks the morning-after pill is illegal, according to Wi ...
- Report: Pharma Marketing Must Balance Humility With Showmanship
Marketing Daily, Les Luchter - Tuesday, April 8, 2025
"Consumers crave realness and relatability, yet they also want to be wow ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- When Does A Toothbrush Look Like a Flower?
Marketing Daily, Les Luchter - Monday, April 7, 2025
When bristles start wearing down -- so Colgate India uses this ima ...
- How This Bristol Myers Squibb Leader Is Transforming Expectations
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 2, 2025
How much influence did your family have on your career choice? F ...
- Report: Consumer Health Tech Surges To $4.5B In Annual Investment
Marketing Daily, Les Luchter - Thursday, April 3, 2025
Women's health jumped to second place, with the category's $866 million ...
- Simple App: More Than Simply Intermittent Fasting
Pharma & Health Insider, Les Luchter - Thursday, April 3, 2025
Simple's "Weight loss without the stress" positioning includes time-focused eating and AI-power ...
- Study: Health Brands Dominate Mobile 'Breakthrough Moments'
Marketing Daily, Les Luchter - Monday, March 31, 2025
Four OTC brands' mobile campaigns were celebrated by InMarket for high click-through/engageme ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 1, 2025
Google will make several updates to ads this month, including one focus ...
- Move Over, 'Macho Man': Elanco's 'Quattro Dog' Is Here
Marketing Daily, Les Luchter - Sunday, March 30, 2025
Elanco reworked the Village People hit to help promote its dog medici ...
- How This Publicis Health Media VP Creates Experiences That Resonate
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, March 26, 2025
Jan Weinstein calls herself an "accidental agency person," but if you lo ...
- Organically Kismet Sea Moss Gel Goes National Via D2C
Pharma & Health Insider, Les Luchter - Thursday, March 27, 2025
The supplement's "four-week shelf life" is extremely short in the brick-and-mortar C ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...
- Grey Health Names Rebelo Chief Creative Officer
MAD, Fern Siegel - Friday, March 21, 2025
In 2024, Bruno Rebelo helped the agency secure a 78% win rat ...
- Judge May Require Google To Face Health Privacy Suit
MediaDailyNews, Wendy Davis - Friday, March 21, 2025
U.S. District Court Judge Vince Chhabria says the case was "difficult," b ...