- Google To Introduce Fit At I/O
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 13, 2014
Google will apparently announce at its Google I/O conference a move into the heal ...
- Apple More Open To Working With Partner Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, June 4, 2014
Apple looks set to enter a new era of "openness," experts believ ...
- Reebok Forms Content Marketing Team
Around the Net In MAD London, Sean Hargrave - Tuesday, June 3, 2014
Reebok is boosting its marketing team to focus on content marketing opportunitie ...
- Apple Unveils Updated iOS, Mobile Health And Home Services
Mobile Marketing Daily, Mark Walsh - Monday, June 2, 2014
Apple on Monday debuted a series of new and updated features f ...
- TfL Predicts A Sponsorship Boost For Cycle Scheme
Around the Net In MAD London, Sean Hargrave - Monday, June 2, 2014
Transport for London (TfL) is expecting the next sponsor of its cyc ...
- Samsung Tries To Preempt Apple With Open Mobile Health Platform
Mobile Marketing Daily, Steve Smith - Thursday, May 29, 2014
Samsung is moving aggressively into the personal health monitoring space, launching ...
- Coca-Cola Zero ParkLives Fitness Drive Launched
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Coca-Cola is launching a GBP20m anti-obesity drive to get one million peop ...
- Anytime Fitness Social Contest Hits Evangelical Nerve
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2014
"I knew our clubs are filled with some beautiful, wonderful, great storie ...
- LeapFrog Introduces Wee Wearable
Marketing Daily, Sarah Mahoney - Thursday, May 1, 2014
LeapBand will combine playful physical activities with virtual pets, including a do ...
- Facebook Buys Moves Health And Fitness App
Around the Net In MAD London, Sean Hargrave - Friday, April 25, 2014
Facebook has announced the purchase of the Moves app, developed by Finni ...
- Wearables Heating Up As Facebook, Apple And Nike Get In On The Next Big Marketing Craze
London Blog, Sean Hargrave - Friday, April 25, 2014
Logging runs, cycle rides and walks is so exciting a new ar ...
- Zoom Taps Network A For Sports Content
MediaDailyNews, Erik Sass - Monday, April 21, 2014
Zoom Media & Marketing -- which operates digital out-of-home video networks servi ...
- Wearables, Like Education, Health And Sex, Are Wasted On The Young
MoBlog, Steve Smith - Thursday, April 17, 2014
According to Nielsen, the majority of fitness bands are on the wris ...
- Restaurant Reviews Tell Us More Than What We Think We Know
SearchBlog, Laurie Sullivan - Monday, April 14, 2014
Restaurant reviews not only tell us if we're eating healthy, but provi ...
- Wearables 2.0 Give 'Target Heart-Rate' New Meaning
Mobile Marketing Daily, Geoff McCleary - Monday, April 7, 2014
This new generation of wearable devices goes far beyond how many ste ...
- Obamacare Campaign Utilizes Data, Cross-Platform Campaign To Reach Uninsured
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2014
Data plays a major role in how President Barack Obama's administration targe ...
- Five Million Strong, Planet Fitness Throws A Party
Marketing Daily, Sarah Mahoney - Wednesday, March 5, 2014
"As a brand, we feel we have hit an enormous milestone, th ...
- Gillette Gives NFL Combine Test To Fans For Clear Gel
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2014
Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customiz ...
- Apple Wants To Get Into Your Head...And Media Will Start Reading Us
MoBlog, Steve Smith - Wednesday, February 19, 2014
A new patent award for Apple shows plans for biometric headphones th ...
- Planet Fitness Pokes Fun At Fitness Fanatics
Marketing Daily, Tanya Gazdik - Wednesday, January 15, 2014
Planet Fitness is launching a campaign that continues to focus on t ...
- Johnson & Johnson Super Serves Us With Workout App
MoBlog, Steve Smith - Friday, January 10, 2014
A new and robust fitness app from Johnson & Johnson underscores t ...
- Atkins Teams Osbourne With Rabbit, Bird
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2014
Just in time for the January diet season, Atkins Nutritionals is launchi ...
- Jillian Michaels Partners With Curves
Marketing Daily, Tanya Gazdik - Sunday, January 5, 2014
Curves International, Inc. has teamed up with "Biggest Loser" trainer Jillian Michae ...
- CES Rundown: Tech to Wear, Drive & Control
Mobile Marketing Daily, Chuck Martin - Monday, January 6, 2014
Based on an early look at the some of the tech bei ...
- Susan Duffy Joins McCann Healthcare Unit
MAD, Staff Report - Friday, December 13, 2013
Susan Duffy is joining the New York-based McCann Regan Campbell Ward, pa ...
- Publicis Buys Verilogue
MAD, Staff Report - Friday, December 13, 2013
Publicis Groupe has acquired healthcare analytics firm Verilogue. Terms weren't disclosed. T ...
- Is It Possible To Be Optimistically Realistic About The Future Of Healthcare?
Marketing: Health, Fard Johnmar - Friday, November 15, 2013
With the furor over the Affordable Care Act continuing unabated, it's ea ...
- Horizon Launches Healthcare Unit
MAD, Steve McClellan - Tuesday, November 12, 2013
Horizon Media has launched a new marketing and consulting unit dedicated ...
- United Concordia Uses Social For Education
Marketing Daily, Tanya Gazdik - Wednesday, October 2, 2013
National dental insurance provider United Concordia is launching a cause marketing campai ...
- FDA Gives Guidance to Health Tracker, Behavior Mod Apps
Data and Targeting Insider, Steve Smith - Tuesday, October 1, 2013
The Food and Drug Administration has issued general guidelines about the kin ...