- Public Health England Appoints M&C Saatchi And Freuds
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Public Health England (PHE) has awarded its consumer engagement PR brief ...
- Fitness Trackers See Huge Awareness Jump
Marketing Daily, Aaron Baar - Sunday, November 9, 2014
Eddie Hold, vice president of Connected Intelligence at The NPD Group, tel ...
- Carat Finally Awarded Government's GBP140m Media Buying Account
Around the Net In MAD London, Sean Hargrave - Thursday, November 6, 2014
Carat has been formally awarded the Government's GBP140 million media buying accoun ...
- Labour Considers Ban On E-Cigarette Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, November 6, 2014
Labour will consider banning e-cigarette TV ads if they win the ne ...
- Microsoft Launches Fitness Band
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
Microsoft has jumped aboard the crowded fitness bandwagon, already crammed with t ...
- Sainsbury's Substitute Beckham For Daniel Sturridge
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Sainsbury's will replace David Beckham as brand ambassador for its Active Ki ...
- Health And Fitness Go Mobile For Mom
Research Brief, Jack Loechner - Tuesday, October 28, 2014
According to the results of the BabyCenter U.S. Mobile Mom 2014 Repor ...
- Planet Fitness Launches 'Planet of Triumphs'
Marketing Daily, Sarah Mahoney - Monday, October 27, 2014
"We developed this because we know amazing things happen in our clu ...
- Coca-Cola Launches Wearable Fitness Tracker And Dance Game
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Coca-Cola has unveiled a mobile game Just Dance Now and released ...
- Hello Design Helps Speedo Expand Beyond The Pool
MAD, Larissa Faw - Thursday, September 25, 2014
The agency and its client have developed a new app, Speedo F ...
- Sports Authority, Lululemon Flexing Yoga's Strong Suit
Marketing Daily, Sarah Mahoney - Friday, September 12, 2014
"In 2008, there were 17.5 million people participating in yoga. In 201 ...
- More Evidence Social Media Can Aid Weight Loss
The Social Graf, Erik Sass - Friday, September 12, 2014
While a lot of attention has been paid to social media's potential ...
- Fitbit Holds Lead Among Fitness Wearables
Marketing Daily, Aaron Baar - Friday, August 29, 2014
"Fitbit has been around for the last seven, eight years. It's n ...
- Subway Spoofs Fitness Crazes
Marketing Daily, Karlene Lukovitz - Monday, September 1, 2014
In the television spot launching on Labor Day, a young man tel ...
- B.K.S Iyengar, Who Took Yoga Worldwide, Dies At 95
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 21, 2014
Bellur Krishnamachar Sundararaja Iyengar, who is widely credited as a main for ...
- What Marketers Should Know About the iPhone 6
Around the Net In MAD London, Sean Hargrave - Thursday, August 14, 2014
The impact of the upcoming iPhone 6 launch has been pinpointed ...
- Battered Lululemon Takes A Transitional Pose
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
Looks like the upheaval at Lululemon may be working its way towa ...
- New Subway Campaign Spotlights Veggies
Marketing Daily, Karlene Lukovitz - Monday, August 4, 2014
"In a very crowded and competitive marketplace, you need to do everythi ...
- Should Coke And Pepsi Drop The 'Challenge' And Put The Fizz Back Into Sales Together?
London Blog, Sean Hargrave - Friday, August 1, 2014
There are 800 million reasons over the past three years -- reflect ...
- Google's Moonshot Project To Map The Healthy Human Body
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 25, 2014
Google has set out to index the world's information across the We ...
- Live at 10: Ackman's Latest Salvo Against Herbalife
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 22, 2014
Bill Ackman - the "activist investor" also frequently modified as "billionaire hed ...
- Discovery Fit & Health Becomes Discovery Life
MediaDailyNews, Wayne Friedman - Wednesday, July 9, 2014
Discovery Fit & Health will become Discovery Life Channel -- the seco ...
- Google's Future Through The Eyes Of Page And Brin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 7, 2014
Search engine Excite nearly acquired Google in 1999. In a rare intervie ...
- Hormel Bulking Up On CytoSport's Protein
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 1, 2014
Hormel Foods, the maker of Spam, is going the Whey of prote ...
- Wearables To Come And Go Like Fashion
MoBlog, Mark Walsh - Tuesday, July 1, 2014
An e-reader may not make a great fashion accessory, but its fortun ...
- Buick Puts On Running Shoes With MapMyFitness
Marketing Daily, Karl Greenberg - Thursday, June 26, 2014
Buick is hoping to raise awareness of its own compact sedan, Veran ...
- Muscle Maker Grill Sends Fans To The Competition
Marketing Daily, Karlene Lukovitz - Wednesday, June 25, 2014
The campaign, the first work for Muscle Maker from its new ...
- WebMD App Adds All-In-One Health Tracker
Mobile Marketing Daily, Mark Walsh - Monday, June 16, 2014
WebMD on Monday launched an updated iPhone app that includes a n ...
- Google Plans To Get 'Fit' On New Health Battlefield With Apple
MoBlog, Steve Smith - Monday, June 16, 2014
Google will follow Apple onto the battlefield over "quantified self" and sensor-bas ...
- ASA Bans Vype E-Cigarette Advert
Around the Net In MAD London, Sean Hargrave - Friday, June 13, 2014
The ASA has acted again to ban an e-cigarette advert. Vype's late ...