- Disney Launches Family Fitness App Competition
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
Disney has launched a GBP95,000 competition to find developers to come ...
- Best Buy To Start Selling Microsoft Band, Per Leaked Docs
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 9, 2015
Microsoft announced the fitness Band in October, though it has been difficult to find. N ...
- Zoom Reps Ad Sales For 24 Hour Fitness
MediaDailyNews, Erik Sass - Friday, March 6, 2015
Zoom Media is expanding its network of place-based advertising in health clu ...
- Wiggle Cycling Brand Picks Total Media In Competitive Pitch
Around the Net In MAD London, Sean Hargrave - Tuesday, February 24, 2015
Total Media has been tasked with growing Wiggle's brand awareness among n ...
- Now The Food Fight Begins: Dietary Panel Calls For Less Meat, Sugar, Refined Grains
Marketing Daily - Top of the News, Thom Forbes - Friday, February 20, 2015
Reflecting what we've all been reading in recent years, the 2015 Dieta ...
- Alcohol-Free 'Beer For The Millennials' Could Be A Drinker's E-Cigarette In The Waiting
London Blog, Sean Hargrave - Thursday, February 12, 2015
If alcohol-free beers really are set to get better, San Miguel cou ...
- Google Adds Cross-Checked Medical Information In Knowledge Graph
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 10, 2015
For those looking for common health conditions and information on specific disease ...
- Out To Woo Women, Under Armour Becomes Largest Digital Health Community
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2015
Under Armour may still be primarily a sports apparel company, but wi ...
- Lane Bryant Launches New Activewear Line
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2015
"We've been dressing her for a long time and taking care ...
- Healthcare Is New Wireless Opportunity
Marketing Daily, Aaron Baar - Tuesday, February 3, 2015
"Many of the mobile carriers have a smart home strategy, and th ...
- The ROI of Resolutions: What if Every Tweet Were An Opportunity?
Search & Performance Marketing Daily, Aaron Doherty - Wednesday, February 4, 2015
Any day trader on Wall Street will tell you that the wor ...
- Santander And Coca-Cola Battling For Sponsorship of 'Boris Bikes'
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
London's famous Boris Bike cycle-hire scheme could soon be switching from Barcla ...
- Reebok's Freak Show Is A Love Letter To Grit
Marketing Daily, Sarah Mahoney - Friday, January 30, 2015
The sweaty young 'uns who tire-flip, mud-pit swim, rope climb and handstand-wa ...
- Sideswipes: Nike+ Trust?
MediaDailyNews, Katie Meier - Tuesday, January 27, 2015
Don't worry if you draw a blank when I say "Giovanni Buttarelli ...
- British Heart Foundation Calls For "Junk" Food Advertising Watershed
Around the Net In MAD London, Sean Hargrave - Monday, January 26, 2015
The British Heart Foundation (BHF) is calling for a ban on ju ...
- McDonald's Paying The Price For Ignoring Changing Customers, Thinking PR Can Wash Its Hands Clean
London Blog, Sean Hargrave - Monday, January 26, 2015
McDonald's is fast becoming the warning for brands that don't shift wi ...
- Spartan Race Hands Off To Whole Foods
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
Says Kenneth Koleyni, EVP, strategic development at Spartan: "We're more than ju ...
- Grok, Estroven Get Real In New Menopausal Ad Campaign
MAD, Larissa Faw - Wednesday, January 21, 2015
Independent ad agency Grok is launching a new campaign for Estroven, t ...
- Women Will Buy Their Way To New Year's Resolution Success
Data and Targeting Insider, Laurie Sullivan - Thursday, January 15, 2015
More than half -- 59% -- of American women made New Year ...
- NEW! Reebok Wants Athletes To 'Live Free Range'
Out to Launch, Amy Corr - Wednesday, January 14, 2015
Why did the chicken cross the road? To escape captivity and "Li ...
- Reebok Springs Chicken, Urges Free-Range Fitness
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2015
"We've refocused the brand over the last several years on fitness f ...
- Sport England Campaign Encourages Women To Exercise
Around the Net In MAD London, Sean Hargrave - Tuesday, January 13, 2015
Sport England has launched a marketing campaign to encourage more women ...
- Change 4 Life Working With Coca-Cola On Sugary Drinks Health Campaign
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
The Government's Change4Life anti-obesity initiative returns today for its annual New Ye ...
- Anytime Fitness Touts Member's Huge Weight Loss
Marketing Daily, Tanya Gazdik - Tuesday, December 30, 2014
"Anytime Fitness provided a safe, smaller venue where I felt comfortable fr ...
- Osbourne Returns For Campaign Promoting Revamped Atkins Diet
Marketing Daily, Karlene Lukovitz - Monday, December 29, 2014
For 2015, Atkins Nutritionals is sticking with spokesperson Sharon Osbourne in ...
- Fitness Junkies Are Like Cult Members
MAD, Larissa Faw - Wednesday, December 3, 2014
A new report from Upshot takes a deep dive into the wor ...
- New Weight Watchers Campaign Offers 'Help For The Hard Part'
Marketing Daily, Karlene Lukovitz - Friday, November 28, 2014
Struggling to compete with weight-loss apps, Weight Watchers is not only getti ...
- New FDA Regs On Calorie Counts Exceed Activists' Expectations
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 25, 2014
Ignorance will no longer be caloric bliss for folks munching out ...
- Coca-Cola Launches TV Campaign For Coke Life
Around the Net In MAD London, Sean Hargrave - Friday, November 21, 2014
Coca-Cola has launched the first TV ad campaign last week for i ...
- Moms Are On The Move ... But Health And Fitness Trackers Aren't Keeping Up
Engage:Moms, Julie Michaelson - Friday, November 14, 2014
For a lot of working moms, just getting through the day c ...