- VW Launches First Atlas Spots Aimed At Hispanic Market
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The campaign, from The Community and Johannes Leonardo, launched earlier this mon ...
- Warner Bros., Memrise Partner To Promote 'Blue Beetle,' Spanish Language
MAD, Fern Siegel - Thursday, August 17, 2023
The film is the first Latin-led superhero film and marks the deb ...
- Minority Owned Publications See Circ Declines: Study
Publishers Daily, Ray Schultz - Tuesday, August 1, 2023
Hispanic publications appear to be hard- hit, although that may reflect difficul ...
- TelevisaUnivision Posts 'High Single-Digit' Volume Gains In Upfront Deals
Television News Daily, Wayne Friedman - Monday, July 31, 2023
TelevisaUnivision outdid competitors in terms of overall industry trends "for both pri ...
- Hispanic Consumers Feel Brands Fail To Understand Them, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 25, 2023
At least half of Hispanic customers feel understanding is very important, Intelligen ...
- Fubo Adds Canela.TV Channels
Digital News Daily, Karlene Lukovitz - Wednesday, July 5, 2023
Deal follows Canela's deal with Sling's Freestream service last month. ...
- Cacique: Mexican Food Now Outsells Italian
Marketing Daily, Sarah Mahoney - Wednesday, June 28, 2023
"We live in a world where salsa outsells ketchup and tortillas outse ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues Remain
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- IPG's R&CPMK Named Exclusive Brand Integration Shop For TelevisaUnivision
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The one-year deal will leverage R&CPMK's proprietary UpstreamPOP brand integration platform ...
- Naples Zoo Effectively Targets Hispanic Families With Digital
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2023
The effort from Huddled Masses resulted in more than 20,000 clicks a ...
- Latinos Will Be Future Drivers Of Spending In U.S.
Marketing Insider, Karla Fernandez Parker - Thursday, April 27, 2023
With a younger average age, larger households, and higher education levels, Latin ...
- Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
MAD, Mario Carrasco - Thursday, April 13, 2023
Today, as Latino Millennials and Gen Z reach adulthood, a third generati ...
- Hispanics' Rising Wealth Fuels Growth Of New Luxury Market
Marketing Insider, Cynthia Correa - Friday, March 24, 2023
One tip for tapping this market: It's not so much about cos ...
- Latinos Will Be Future Drivers Of Spending In U.S.
Marketing Insider, Karla Fernandez Parker - Wednesday, March 15, 2023
With a younger average age, larger households, and higher education levels, Latin ...
- Telemundo Wants Women To 'Change The Game'
MAD, Fern Siegel - Wednesday, March 8, 2023
Media activations on broadcast, digital and via community events take place througho ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- Latinx Magazine Remezcla Snares Funding
Publishers Daily, Ray Schultz - Wednesday, March 1, 2023
Publication that serves Gen Z Latinos will further develop its services a ...
- 'The Dallas Daily News' Turns From Original Spanish-Language Content In Weekly
Publishers Daily, Ray Schultz - Wednesday, February 15, 2023
Al Dia will no longer present original stories in Spanish in i ...
- How Daniel's Jewelers Connects With Gen Z, Hispanic Consumers
Retail Insider, Sarah Mahoney - Wednesday, February 15, 2023
The regional jeweler makes it through the V-Day crush with digital program ...
- TelevisaUnivision Picks Romero As SVP, U.S. Digital Ad Sales
People on the Move, Fern Siegel - Monday, January 9, 2023
Romero will oversee national ad sales revenue across the network's digital, streamin ...
- Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
An in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- Toyota's World Cup Effort Features Young Fans
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2022
The media plan includes airtime during Telemundo's broadcast of the World Cu ...
- Omnicom Media Group First Agency To Use TelevisaUnivision Identity Graph
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
TelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partn ...
- Marketers Should Consider These Social Issues Before Reaching Out To Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, November 11, 2022
A Collage Group study on multicultural Americans found 65% of Americans overa ...
- Mi' Familia? Ads Targeting Hispanic Dads Must Move Beyond The Tropes
MAD, Carlos Aguilar - Friday, October 28, 2022
Filial love is a biological impulse bolstered by a myriad of soci ...
- TelevisaUnivision Posts 5% Bump In U.S. Ad Sales In Q3
Television News Daily, Wayne Friedman - Thursday, October 27, 2022
Ad revenue in the U.S. and Mexico was up 6% to $725 ...
- Hispanics Are More Likely To Be Online Shoppers Vs Non-Hispanics
Mediapsssst, Richard Whitman - Monday, October 24, 2022
That's according to a new study from Adsmovil, Publicis Media and ThinkN ...
- Hispanics Make Up Too Small A Percentage Of Workers In Media, Report Says
Publishers Daily, Ray Schultz - Wednesday, October 5, 2022
Women are more underrepresented than men, GAO reports. ...
- Hispanic Audiences Tend To Spend Much Of Their TV Time Streaming
Research Intelligencer, Rob Williams - Wednesday, October 5, 2022
Netflix and YouTube are the most popular streaming services among Spanish-speaking consume ...