- TelevisaUnivision Sees 10% Q2 Ad Growth, Launches ViX+ Streamer
Television News Daily, Wayne Friedman - Tuesday, July 26, 2022
TelevisaUnivision witnessed strong Q2 growth in U.S. ad revenue to $447.7 millio ...
- InnoVision Espanol Debuts, Expands Services To Hispanic Market
MAD, Fern Siegel - Monday, July 11, 2022
Services include branding, media buying, creative design, digital advertising and web developm ...
- TelevisaUnivision Posts 'Double-Digit' Upfront Volume Growth
Television News Daily, Wayne Friedman - Monday, June 27, 2022
TelevisaUnivision had its best result in seven years, with "high single digi ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Fewer Americans Say They Feel Represented In Advertising
Research Intelligencer, - Wednesday, June 1, 2022
Consumers are showing signs of disillusionment with the power of media ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...
- TelevisaUnivision Grows Linear TV, Streaming, Buying Hispanic Audiences A Major Goal
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
TelevisaUnivision is expanding its strong position into new streaming platforms. Marketers a ...
- How To Keep Pace With Inflation's Major Impact On U.S. Hispanics
Marketing Insider, Cynthia Correa - Friday, May 13, 2022
For instance, consider content marketing: When inflation rises, consumers shift their foc ...
- My Code Acquires Majority Stake In Impremedia
Publishers Daily, Tony Silber - Wednesday, May 11, 2022
Impremedia's Spanish-language daily newspapers and digital media outlets include "El Diario," t ...
- McDonald's Aims To Spotlight Hispanic Voices
Marketing Daily, Todd Wasserman - Tuesday, May 10, 2022
In an Instagram video, actress Stephanie Beatriz ("Encanto," "Brooklyn Nine-Nine") announces h ...
- Toyota Returns To Latin AMAs
Marketing Daily, Tanya Gazdik - Tuesday, April 26, 2022
The automaker joined Verizon and Garnier Fructis as returning sponsors of t ...
- Republica Havas Taps Waissmann's 'Generational Talent' As Chief Creative Officer
MAD, Fern Siegel - Friday, April 8, 2022
Tony Waissmann will relocate from Buenos Aires to Miami, the first ti ...
- How To Keep Pace With Inflation's Major Impact On U.S. Hispanics
Marketing Insider, Cynthia Correa - Monday, March 7, 2022
For instance, consider content marketing: When inflation rises, consumers shift their foc ...
- TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Univision says its ad business witnessed the highest volume and price grow ...
- Hispanics' Love for Fintech Grows -- Do Traditional Banks Stand a Chance?
Marketing Insider, Karla Fernandez Parker - Thursday, February 17, 2022
In one report, Hispanics over-indexed versus the general population, with 95% ...
- Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
The deal follows an NBCUniversal agreement and provides new impetus for t ...
- Don't Leave Any Demo Behind In Alt Measurement Movement
Media Insider, Dave Morgan - Thursday, January 27, 2022
For example, Pew research informs us that Black, Hispanic and lower-income househol ...
- Honda Plays Up Rugged Capability In Truck Creative
Marketing Daily, Tanya Gazdik - Tuesday, January 25, 2022
The company overcame supply issues in 2021 to post record light tru ...
- With Bank, VC Support, Hispanic-Owned Businesses Could Soar Even Higher
Marketing Insider, Karla Fernandez Parker - Thursday, January 20, 2022
Latino-owned businesses face myriad hurdles to getting affordable funding. Start with FI ...
- Hispanics Embrace Pandemic-Driven Banking Trends
Marketing Insider, Karla Fernandez Parker - Wednesday, December 22, 2021
Use of alternative payment methods has increased, with credit card usage ...
- 90% Of Hispanics Intend To Take A Leisurely Overnight Trip In The Next 2 Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Hispanic U.S. travelers spent more than $113.9 billion on domestic leisure trav ...
- Microsoft Advertising Supports Spanish-Language Ads In U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 7, 2021
Advertisers can now serve text ads from Spanish ad groups in t ...
- Veteran TV Ad Sales Exec Steve Mandala Named CRO, Estrella Media
Television News Daily, Wayne Friedman - Wednesday, December 1, 2021
EstrellaTV, a national Spanish broadcast TV network, reaches over 40 million U. ...
- The Power And Importance Of Inclusive Storytelling
Marketing Insider, Margaret Molloy - Wednesday, November 24, 2021
Balancing authenticity and action is difficult. One tip: Know that identity ...
- Toyota Targets Hispanic Consumers For Tundra Pickup
Marketing Daily, Tanya Gazdik - Sunday, November 14, 2021
The effort includes a video from Conill showing how the truck h ...
- Univision Inks Exclusive Linear Deal With Comscore In Three Markets
Digital News Daily, Karlene Lukovitz - Friday, November 5, 2021
The two will also work together to "refine" Comscore's Hispanic audience measureme ...
- Univision's Q3: Advertising Higher Vs. YOY In 2020, 2019
Television News Daily, Wayne Friedman - Thursday, November 4, 2021
Advertising revenue for Q3 2021 came in at $442.7 million vs. $334 ...
- Young Adult Hispanics: Reframed Mindset For Coveted Cohort
Marketing Insider, Manu Gabaldon - Thursday, November 4, 2021
A host of social, economic and health issues have revamped the minds ...
- Hyundai Focuses On Hispanic Community
Marketing Daily, Tanya Gazdik - Sunday, October 17, 2021
Hispanics represent 18% of the U.S. population, account for 24% of a ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Data released this week suggests LGBTQ+ ad campaigns may not be plac ...