- NBCUniversal, Telemundo Showcase Hispanic Heritage In 'Next Story Told'
MAD, Fern Siegel - Monday, September 19, 2022
The multiplatform bilingual initiative showcases the contributions of Hispanics in the U.S ...
- NBCU Starts Marketing, Advertising Program For Small Businesses
Television News Daily, Wayne Friedman - Tuesday, September 20, 2022
NBCU is starting up a program to help small businesses, providing ...
- Free Spanish-Language Streamer Canela.TV To Bow Original Content
Digital News Daily, Karlene Lukovitz - Monday, September 19, 2022
The year-old streamer already has 23 million unique viewers across U.S., Mexi ...
- Retailers Expand Hispanic Heritage Promotions
Marketing Daily, Sarah Mahoney - Friday, September 16, 2022
Retailers hope to make fresh connections with Latinx shoppers, with curated selectio ...
- UPS Supports Latinx Community Via Fashion Week Events
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2022
Within the fashion industry, only 4% of the most influential people ...
- Your Digital Marketing Isn't Reaching Hispanics
Marketing Insider, Karla Fernandez Parker - Saturday, September 3, 2022
Among the problems in targeting Hispanics: Your ads don't have people w ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
The survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Don't Leave Any Demo Behind In Alt Measurement Movement
Media Insider, Dave Morgan - Thursday, August 18, 2022
Pew research informs us that Black, Hispanic and lower-income households are significant ...
- Most Hispanics Listen To Podcasts, But Monthly Use Has Fallen Slightly: Study
Publishers Daily, Ray Schultz - Wednesday, August 17, 2022
A fourth of Hispanic listeners are drawn to podcasts about national new ...
- Hyundai Selects Lopez Negrete As Hispanic Agency Of Record
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2022
The agency will begin general brand work immediately, followed by vehicle specif ...
- TelevisaUnivision Sees 10% Q2 Ad Growth, Launches ViX+ Streamer
Television News Daily, Wayne Friedman - Tuesday, July 26, 2022
TelevisaUnivision witnessed strong Q2 growth in U.S. ad revenue to $447.7 millio ...
- InnoVision Espanol Debuts, Expands Services To Hispanic Market
MAD, Fern Siegel - Monday, July 11, 2022
Services include branding, media buying, creative design, digital advertising and web developm ...
- TelevisaUnivision Posts 'Double-Digit' Upfront Volume Growth
Television News Daily, Wayne Friedman - Monday, June 27, 2022
TelevisaUnivision had its best result in seven years, with "high single digi ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Fewer Americans Say They Feel Represented In Advertising
Research Intelligencer, - Wednesday, June 1, 2022
Consumers are showing signs of disillusionment with the power of media ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...
- TelevisaUnivision Grows Linear TV, Streaming, Buying Hispanic Audiences A Major Goal
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
TelevisaUnivision is expanding its strong position into new streaming platforms. Marketers a ...
- How To Keep Pace With Inflation's Major Impact On U.S. Hispanics
Marketing Insider, Cynthia Correa - Friday, May 13, 2022
For instance, consider content marketing: When inflation rises, consumers shift their foc ...
- My Code Acquires Majority Stake In Impremedia
Publishers Daily, Tony Silber - Wednesday, May 11, 2022
Impremedia's Spanish-language daily newspapers and digital media outlets include "El Diario," t ...
- McDonald's Aims To Spotlight Hispanic Voices
Marketing Daily, Todd Wasserman - Tuesday, May 10, 2022
In an Instagram video, actress Stephanie Beatriz ("Encanto," "Brooklyn Nine-Nine") announces h ...
- Toyota Returns To Latin AMAs
Marketing Daily, Tanya Gazdik - Tuesday, April 26, 2022
The automaker joined Verizon and Garnier Fructis as returning sponsors of t ...
- Republica Havas Taps Waissmann's 'Generational Talent' As Chief Creative Officer
MAD, Fern Siegel - Friday, April 8, 2022
Tony Waissmann will relocate from Buenos Aires to Miami, the first ti ...
- How To Keep Pace With Inflation's Major Impact On U.S. Hispanics
Marketing Insider, Cynthia Correa - Monday, March 7, 2022
For instance, consider content marketing: When inflation rises, consumers shift their foc ...
- TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Univision says its ad business witnessed the highest volume and price grow ...
- Hispanics' Love for Fintech Grows -- Do Traditional Banks Stand a Chance?
Marketing Insider, Karla Fernandez Parker - Thursday, February 17, 2022
In one report, Hispanics over-indexed versus the general population, with 95% ...
- Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
The deal follows an NBCUniversal agreement and provides new impetus for t ...
- Don't Leave Any Demo Behind In Alt Measurement Movement
Media Insider, Dave Morgan - Thursday, January 27, 2022
For example, Pew research informs us that Black, Hispanic and lower-income househol ...
- Honda Plays Up Rugged Capability In Truck Creative
Marketing Daily, Tanya Gazdik - Tuesday, January 25, 2022
The company overcame supply issues in 2021 to post record light tru ...
- With Bank, VC Support, Hispanic-Owned Businesses Could Soar Even Higher
Marketing Insider, Karla Fernandez Parker - Thursday, January 20, 2022
Latino-owned businesses face myriad hurdles to getting affordable funding. Start with FI ...
- Hispanics Embrace Pandemic-Driven Banking Trends
Marketing Insider, Karla Fernandez Parker - Wednesday, December 22, 2021
Use of alternative payment methods has increased, with credit card usage ...