- Is This Scary Or What? Hershey Warns Of Halloween Supply Issues
Marketing Daily, Steve Ellwanger - Friday, July 29, 2022
So does Mondelez International -- which has also prioritized the "renovation" ...
- Durability Of SEO In Key Economic Moments
Performance Marketing Insider, Laurie Sullivan - Thursday, July 28, 2022
Visa suggests more people used credit cards to purchase in Q2. H ...
- Google Automatically Upgrades Smart Shopping To Performance Max Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Automatic upgrades to convert Smart Shopping into Performance Max campaigns began rolli ...
- Porsche Celebrates National Ice Cream Day
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 18, 2022
Porsche partnered with a Chicago-based ice cream shop to celebrate National I ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- Inflation Worries Half Of Independence Day Shoppers
Research Intelligencer, - Thursday, June 30, 2022
Some consumers will cut back on dining out and buying fireworks becau ...
- An Early Look At Email Marketing For The Holidays
Around the Net in Email, Ray Schultz - Friday, June 24, 2022
Don’t look now, but the holiday 2022 season is creeping up ...
- Father's Day Spending On Par With Year-Ago
Marketing Daily, Tanya Gazdik - Saturday, June 18, 2022
Despite growing concerns about inflation, consumer spending for Father's Day is expect ...
- The Media's Role In Commemorating Juneteenth
Publishing Insider, Tony Silber - Monday, June 20, 2022
At least two major publishing companies are rolling out initiatives recognizing t ...
- Marketers Jump On Memorial Day Bandwagon
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2022
Mtn Dew will Venmo $20 to the first 5,000 Twitter users w ...
- 3 Cheers For Beers, Queers, Memorial Day
Marketing Daily, Les Luchter - Wednesday, May 25, 2022
Miller Lite has published a book, "Beers and Queer History," which tel ...
- Holiday Season Will Demand More Flexibility In Brand Messaging
Research Intelligencer, - Tuesday, May 24, 2022
Risks including a 40-year high in inflation will challenge marketers to s ...
- TikTok Stars Partner With Startup, Invite Fans To Send Mother's Day 'Shouts' On Digital Billboards
Digital News Daily, Colin Kirkland - Friday, May 6, 2022
Social media personalities Charli and Dixie D'Amelio are celebrating Mother's Day ...
- Dick's, KFC, Hello Fresh Celebrate Mother's Day
Marketing Daily, Tanya Gazdik - Friday, May 6, 2022
KFC is partnering with Proflowers to help kids create a KFC "Buckque ...
- Bereaved Consumers Given Chance To Opt Out Of Mother's Day Emails
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Empathy is a growing concern for many brands as the first post-pandem ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Brands Mark Cinco De Mayo With Hard Seltzers, Tequilas, New Mixes
Marketing Daily, Les Luchter - Monday, May 2, 2022
Molson Coors/Coca-Cola's Topo Chico hard seltzer opens a pop-up Swap Shop tru ...
- For Mom, Teleflora Plays A Casting-Call Trick
Marketing Daily, Sarah Mahoney - Monday, April 25, 2022
Spot directed by Oscar-winning documentary filmmaker Barbara Kopple surprises three moms wi ...
- Mother's Day Rituals - What She Really Wants
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Mom says all she wants is time with family on Mother's Da ...
- Spritz Society's Sour Pickle Is A Joke, But RTD Brand Is Real
Marketing Daily, Les Luchter - Thursday, March 31, 2022
Combo of sour pickles with sparkling wine? That flavor could only wo ...
- Microsoft Data Shows Consumers Looking For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insigh ...
- Conversions Slump: Post-Holiday Analysis Shows Falloff For Automated Emails
Email Insider, Ray Schultz - Monday, March 14, 2022
Promotional email conversions fell by 3.8% but automated emails dropped by 36 ...
- When 'Irish' Brands Are Smiling
Marketing Daily, Les Luchter - Tuesday, March 8, 2022
St. Patrick's Day and drinking go hand in hand -- even mo ...
- Ecommerce Habitues: Women Are Taking Less Time From First Visit To Purchase
Email Insider, Ray Schultz - Friday, February 25, 2022
Most shoppers never return to sites after buying the first time, NetElix ...
- How A Late Super Bowl Affected Valentine's Day Social Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 14, 2022
How did the late Super Bowl affect advertising? StitcherAds found the conversi ...
- Preparation H Lets Butts Do The Talking In V-Day E-Cards
Marketing Daily, Les Luchter - Friday, February 11, 2022
Promotion is part of a larger campaign aimed at sparking conversations abo ...
- As Monday Follows Sunday: Hey, Don't Forget About V-Day
Marketing Daily - Top of the News, Todd Wasserman - Sunday, February 13, 2022
It may be the day after advertising's biggest blowout, but Valentine's D ...
- Valentine's Day Takes Back Seat To Super Bowl, But Trends Show Strong Spending For Holiday
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Spending for the holiday is expected to reach $23.9 billion this ye ...
- GrandPad Tablet Service Celebrates Elderly Love Stories
Marketing Daily, Les Luchter - Wednesday, February 9, 2022
"Grand Love Stories" is part of a larger campaign that reminds consume ...
- Cheers To Brands Turning Valentine's Tables By Giving, Not Pushing
Marketing Daily, Les Luchter - Tuesday, February 8, 2022
Does Valentine's Day marketing push Americans to overspend? Then consider these bran ...