- Shoppers Are On The March, Planning Both Online And Offline Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 9, 2021
Almost two-thirds of consumers will spend the same amount or more compar ...
- Advertisers Using More Holiday-Related Keywords In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, December 9, 2021
Brands are running more holiday ads this year, according to SaaS platfo ...
- Nine Common Holiday Mistakes Made By Email Marketers
Around the Net in Email, Ray Schultz - Wednesday, December 8, 2021
The holidays are here, and email marketers are rushing to launch the ...
- Been There, Done That: It's Time To Send Year-End Email Wrap-Ups
Email Insider, Ray Schultz - Tuesday, December 7, 2021
Here are five end-of-year use cases from Movable Ink, including JetBlue, E*TRA ...
- 'Klicksters' Spread Holiday Joy
Mediapsssst, Richard Whitman - Monday, December 6, 2021
To celebrate the joy of giving this holiday season, healthcare agency Kli ...
- Omni-Bust: Many Brands Still Don't Have A Mature Marketing Strategy
Email Insider, Ray Schultz - Monday, December 6, 2021
Marketers and customer service staff have slightly different takes on what wor ...
- Retail Sales Were Spread Throughout November, Analysis Says
Email Marketing Daily, Ray Schultz - Monday, December 6, 2021
And Black Friday is rapidly returning to being an in-store day, Crit ...
- Toys 'R' Us Preps Flagship Location
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 2, 2021
Toys “R” Us is opening a flagship — the first in t ...
- Toyota Launches 'Toyotathon' Despite Vehicle Shortages
Marketing Daily, Tanya Gazdik - Thursday, December 2, 2021
A spot from Saatchi & Saatchi debuted last night during NBC's prime-ti ...
- Giving Tuesday Brings In $2.7 Billion In Donations In U.S.
Around the Net in Email, Ray Schultz - Thursday, December 2, 2021
U.S. donors contributed $2.7 billion on Giving Tuesday, a 9% increase ov ...
- Consumers Were Happy With Cyber Weekend Discounts, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, December 2, 2021
Many consumers bought other products when they saw out-of-stock notices, and so ...
- Holiday Season Shows More Signs Of Recovery In Ad Spending
Research Intelligencer, - Thursday, December 2, 2021
One-third of advertisers said they began their holiday promotions earlier as consume ...
- Extra Gum Suggests Pausing, Self-Editing
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 30, 2021
Extra Gum’s “Chew It Before You Do It” campaign highlights how taki ...
- In Its Big Weekend, Holiday Shopping Beats Expectations
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 1, 2021
More people shopped in stores this past holiday weekend -- about 104 ...
- Despite An Early Start, Digital Holiday Sales Pushed Cyber Week To New High
Performance Marketing Insider, Nina Lentini - Wednesday, December 1, 2021
The digital holiday buying spree is starting earlier every year -- o ...
- School For Scoundrels: Phishing Kits Lower Barrier To Entry For Email Fraud
Email Insider, Ray Schultz - Tuesday, November 30, 2021
There has been a 55% increase in phishing kits imitating Amazon ...
- Cyber Monday Sales Totaled $10.7 Billion, A 1.4% Drop YoY
Email Marketing Daily, Ray Schultz - Tuesday, November 30, 2021
Online sales are higher for the season, with consumers not waiting f ...
- Mopey Monday: It's Now Less Cyber Monday Than Cyber Month, Adobe And Salesforce Say
Email Insider, Ray Schultz - Monday, November 29, 2021
Sales were expected to be flat with last year, but stronger f ...
- Online Spending Was Flat On Black Friday, But Should Be Strong On Cyber Monday, Adobe Reports
Email Marketing Daily, Ray Schultz - Saturday, November 27, 2021
Consumers have spent $89.9 billion online to date during this holiday sea ...
- A Girl And Her Snowman: Apple's Heartwarming Holiday Story
MAD, Todd Wasserman - Friday, November 26, 2021
In the ad, from TBWA\Media Arts Lab, the snowman spends his ti ...
- Jimmy Fallon Rolls Out Family, Holiday Mirth-Making For Frito-Lay
Marketing Daily, Steve Ellwanger - Wednesday, November 24, 2021
Fallon assumes various wacky characters while singing about leaning Christmas trees, tangl ...
- Ram Marks Seventh Year In Thanksgiving Parade
Marketing Daily, Tanya Gazdik - Friday, November 26, 2021
The Ram Truck brand provided the Macy's parade with more than ...
- 'Shotface,' Winter Summerland Highlight Rum Campaigns
Marketing Daily, Les Luchter - Friday, November 26, 2021
Bacardi spots invite consumers to take a "holiday from the holidays," featuri ...
- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- CW's Blue, Furry Beebo Is New Hero For The Small Screen
TVBlog, Adam Buckman - Monday, November 29, 2021
A new animated Christmas special for children coming to The CW th ...
- Adobe: Online Spending Hit $5.1B On Thanksgiving Day, Could Reach $9.6B On Black Friday
Email Marketing Daily, Ray Schultz - Friday, November 26, 2021
Salesforce reports a higher Thanksgiving tally of $6.9 billion, but predicts low ...
- The Season Begins: Holiday Window Treatments Include 'Alexa In a Pear Tree'
Marketing Daily - Top of the News, Sarah Mahoney - Friday, November 26, 2021
If there's one place ecommerce hasn't been able to compete with brick-and-morta ...
- Black Shop Friday Expands With Target Partnership And 25% Boost In Store Participation
Mediapsssst, Steve McClellan - Wednesday, November 24, 2021
Target will provide additional media support and training opportunities to diverse business ...
- Get Up And Go November: Early Sales Figures Reflect Surge Demand
Email Insider, Ray Schultz - Wednesday, November 24, 2021
Adobe expects spending to hit $207 billion for the full season (No ...
- Best Buy's Heavy Traffic Proves People Craving In-Store Experiences
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 23, 2021
October visits to Best Buy stores rose 10.2% compared to the sa ...