Consumers were mostly satisfied with the discounts offered from Black Friday through Cyber Monday, but they had varying reactions to out-of-stock notices, according to a new study by DISQO.
Of the shoppers polled, 52% say discounts met expectations, and 23% said they were better than expected. However, 25% said the discounts were worse.
Roughly 65% of participants in the study shopped holiday sales, while 35% sat them out.
Faced with out-of-stock items, 25% purchased a comparable product, while 16% bought a different item altogether, 8% gave a gift card or cash instead and 18% did nothing — i.e., they skipped buying the gift.
The top retail brands from Black Friday to Cyber Monday were:
The best deals on products were found in these categories:
DISQO surveyed 17,748 U.S. consumers from Friday, November 26 to Monday, November 29.