- Craftsman Builds Success With Holiday Ugly Sweater Influencer Campaign
The MediaPost Cases, Lisa Singer - Monday, August 3, 2020
The tool business landscape has been growing more and more competitive ea ...
- Harnessing Influencer Communities: Q&A With Perlu's Andres Echenique
Marketing Daily, Charlene Weisler - Friday, July 10, 2020
Perlu has constructed influencer groups for a wide range of products a ...
- Bazaarvoice's Acquisition Of Curalate A 'Right Time, Right Place' Deal
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2020
"We have observed and expect deal flow to continue to accelerate ...
- Watchdogs Press FTC To Crack Down On Influencer Marketing
Digital News Daily, Wendy Davis - Tuesday, June 23, 2020
The Federal Trade Commission should step up efforts to discourage phony onli ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's alrea ...
- Connexity Acquires Skimlinks As Affiliate Marketing Consolidation Continues
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Connexity on Thursday announced the acquisition of Skimlinks, which helps to moneti ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skew ...
- VW Enlists Hollywood Stunt Driver As Brand Ambassador
Marketing Daily, Tanya Gazdik - Wednesday, May 20, 2020
The automaker created a 3-minute video explaining Foust's involvement with the br ...
- Look For The Helpers: How Influencers Have Joined The Fight Against COVID-19
MediaDailyNews, Joe Gagliese - Thursday, May 21, 2020
Tens of thousands of influencers from practically every nation have used the ...
- The 'Superspreaders' You WANT To Meet
Marketing Insider, Ed Keller - Wednesday, May 20, 2020
Marketers should seek out the one in 10 most influential consumers, w ...
- Content Studio, Backed By Horizon Media, Taps Influencer For Senior Role
MAD, Larissa Faw - Monday, May 4, 2020
Influencer Ben Soffer has been hired as director of influencer marketing Bl ...
- Earth Day Messages Stress Urgency Of Global Climate, Warming Problems
MAD, Larissa Faw - Wednesday, April 22, 2020
Fridays For Future and agency Fred & Farid Los Angeles are launchi ...
- Zoella Post For Miss Selfridge Banned By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
The well-known influencer -- Zoe Sugg or Zoella to her followers ...
- Lockdown Micro-Influencers: Digital Marketing's Hot New Trend
London Blog, Sean Hargrave - Wednesday, April 22, 2020
Micro influencers were already growing in importance, but in lockdown they a ...
- COVID-19 Lockdown Is The Time To Hire Influencers And Their Smartphones
London Blog, Sean Hargrave - Wednesday, April 15, 2020
Big tv ad productions are impossible, so surely it is time ...
- Former 'Billboard' Editor Nick Catucci Named EIC, 'Nofilter'
Publishers Daily, Sara Guaglione - Monday, April 13, 2020
A free, digital destination for and about influencers and creators, 'nofilter' hel ...
- Just In Time For The Weekend: IPG Lab's Future Of Pandemic Media Series
MediaDailyNews, Joe Mandese - Friday, April 10, 2020
In a special series of podcasts focused on the impact of t ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- CDC, WHO Enlist Influencers, Including Melania Trump, Knox Frost
Marketing Daily, Tanya Gazdik - Tuesday, April 7, 2020
WHO's campaign is geared to a Gen-Z audience and features virtual influenc ...
- Influencer Marketing 2020: First, Know Your Audience
Marketing Insider, Kathy Sheehan - Monday, April 6, 2020
Gen Z and millennials are extremely active in the influencer space, b ...
- Influencers Generating Billions Of Social Media Interactions About COVID-19
Digital News Daily, Karlene Lukovitz - Wednesday, April 1, 2020
Since January, more than 1.4 larger influencers have generated more than 940,0 ...
- FTC Extends Comment Deadline For Endorsement Guidelines
Digital News Daily, Wendy Davis - Friday, March 27, 2020
June 22 is the deadline for comments about questions like whether childr ...
- Influencers Are Now A Cheaper Way To Boost Engagement On COVID-19 Messages
London Blog, Sean Hargrave - Friday, March 27, 2020
Brands can get their messages boosted by celebrities who, like the re ...
- Virtual Influencers Set To Rise, 'The Drum' Predicts
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2020
"The Drum" is introducing readers to the phenomenon of the virtual influence ...
- Agency Launches Campaign In Support Of Mom Influencers
MAD, Larissa Faw - Thursday, March 19, 2020
Many of those influencers have been hurt financially because brands are canceli ...
- The Savvy Politician's Secret Weapon: Influencer Marketing
Marketing Politics Weekly, Joe Gagliese - Friday, March 20, 2020
We're seeing influencer marketing strategies everywhere in the political world. Here a ...
- Caitlin Jenner Sting Shows The Need For Authentic Influencer Campaigns
MAD London, Marie Mostad - Thursday, March 12, 2020
Being duped into a fake influencer campaigns shows the need for authentici ...
- Tea Purveyor's Influencer Marketing Duped Consumers, FTC Says
Digital News Daily, Wendy Davis - Friday, March 6, 2020
Tea purveyor Teami duped consumers by failing to ensure its paid influence ...
- New Bill Would Regulate Online Content Aimed At Kids
Digital News Daily, Wendy Davis - Thursday, March 5, 2020
The proposed Kids Internet Design and Safety Act would prohibit websites fr ...
- Seven-Year-Old Child Playing With Toys Is YouTube's Biggest Earner
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
Netimperative is covering research that shows what the top YouTubers earn a ...