- Transcend Your Product To Become A True Cultural Touchstone
Marketing Insider, Brett Hyman - Wednesday, October 16, 2019
Today, CEOs need to understand the true value their companies bring ...
- Lincoln Invites Influencers To Get Some Sleep
Marketing Daily, Tanya Gazdik - Sunday, October 13, 2019
"To reach people where they spend time, we have to consider t ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market a ...
- Influencer Kits Vs. Sales Kits: Why So Different?
Marketing Insider, Glenn Geller - Friday, October 11, 2019
Buyers and salespeople are influencers. So why aren't they treated as su ...
- 'You're Engaged!' Influencer Marketing Lessons From 'The Apprentice'
London Blog, Sean Hargrave - Friday, October 4, 2019
It's not always about reach, but the cost of engagement. The mo ...
- 5 Mistakes To Avoid When Working With Mom Influencers
Marketing Insider, Maria Bailey - Friday, October 4, 2019
One mistake: not measuring engagement as a KPI. ...
- Former Man United Striker Launches Influencer Platform With Star Ratings
Around the Net In MAD London, Sean Hargrave - Wednesday, October 2, 2019
Former Manchester United striker Louis Saha has co-launched an influencer agency th ...
- TBS Uses Instagram Live To Promote Season 2
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
To promote Season 2 and integrate "The Last O.G." into the broad ...
- Samsung Leverages Gamers' Motivations To Sell Galaxy Note9
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The strategy was to use gaming to demonstrate the Note9's hidden trai ...
- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- 'The New York Times' Dissolves HelloSociety Influencer Agency
Publishers Daily, Sara Guaglione - Wednesday, September 25, 2019
By next year, the newspaper will combine HelloSociety's services with Fake Lov ...
- Kids Listen To Friends And Family More Than Influencers
London Blog, Sean Hargrave - Wednesday, September 18, 2019
Look beyond the headline and it's clear -- research shows kids tru ...
- Half Of Kids Are Influenced By YouTube And Instagram Stars
Around the Net In MAD London, Sean Hargrave - Tuesday, September 17, 2019
Research from Wunderman Thomas Commerce shows that just over half of childr ...
- Many Followers Trust Influencers' Opinions More Than Friends'
Digital News Daily, Gavin O'Malley - Wednesday, August 21, 2019
A poll of 600 influencer followers finds 70% trust influencers' opinions mo ...
- Canela Media Introduces Multicultural Influencer Network
MAD, Larissa Faw - Wednesday, August 21, 2019
Digital media tech company Canela Media has launched a new platform ...
- Ogilvy Steps Up Influencer Campaigns With Takumi Partnership
Around the Net In MAD London, Sean Hargrave - Tuesday, August 20, 2019
Netimperative reports that Ogilvy UK has partnered with Takumi to improve i ...
- MediaMonks Buys IMA Influencer Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, August 13, 2019
MediaMonks, owned by S4C, has acquired influencer agency IMA. "Campaign" reveals th ...
- Time To Call Out Influencers On TV
London Blog, Sean Hargrave - Tuesday, August 13, 2019
On social you need to add #ad -- but on tv, influence ...
- S4 Capital's MediaMonks Merges With European Influencer Company
Mediapsssst, Richard Whitman - Monday, August 12, 2019
Digital content firm MediaMonks is merging with IMA, the Amsterdam-based influencer-marketing compa ...
- How Brands Can Thrive Amid Consumer Distrust
MediaDailyNews, Brad Fay, Graeme Hutton - Monday, August 12, 2019
UM found low confidence in the perceived "truthfulness" of virtually every informati ...
- Gallery Media Group Builds Out PureWow, One37pm
Publishers Daily, Sara Guaglione - Friday, August 2, 2019
This Saturday, PureWow is hosting its third annual "#PureWowHamptons," its largest experienti ...
- Micro-Influencers: Secret Weapon For Mid-funnel Marketing
Marketing Insider, Katherine Kam - Wednesday, July 31, 2019
As a sales feeder, as opposed to a salesperson, the influencer's ro ...
- Are Avatars The Next Frontier In Influencer Marketing?
London Blog, Sean Hargrave - Friday, July 26, 2019
Samsung is about to find out after signing up virtual influencer L ...
- ASA Reminds 'Love Island' Contestants To Be Clear On Influencer Campaigns
Around the Net In MAD London, Sean Hargrave - Thursday, July 25, 2019
The ASA is offering "Love Island" contestants pre-emptive advice on the influenc ...
- The Sharp Sword Of Super Influencers
D2C Insider, Sarah Mahoney - Monday, July 22, 2019
"Earned media and public relations coverage is more influential for D2C brands ...
- 5 Ways Brands Can Beat Influencer Marketing's Transparency Crisis
MAD London, Fabrizio Perrone - Friday, July 19, 2019
As the channel matures, it is time for marketers to follow so ...
- Microsoft Cites LinkedIn's Contribution During Earnings Call
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2019
LinkedIn has been viewed as a stuffy B2B marketing platform, but wi ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...
- First Influencer Sanctioned For Promoting Medicine
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
A social media influencer has become the first to be sanctioned ...