Tag results for "influencer marketing"
- Samsung Leverages Gamers' Motivations To Sell Galaxy Note9The strategy was to use gaming to demonstrate the Note9's hidden trai ...
- Universal Taps Influencers For Terrifying 'MA' CampaignFour creators -- and real life friends-- participated in an extended ski ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive LightOn the day of the launch #TakeTheTime represented 45% of all conversatio ...
- 'The New York Times' Dissolves HelloSociety Influencer AgencyBy next year, the newspaper will combine HelloSociety's services with Fake Lov ...
- Kids Listen To Friends And Family More Than InfluencersLook beyond the headline and it's clear -- research shows kids tru ...
- Half Of Kids Are Influenced By YouTube And Instagram StarsResearch from Wunderman Thomas Commerce shows that just over half of childr ...
- Many Followers Trust Influencers' Opinions More Than Friends'A poll of 600 influencer followers finds 70% trust influencers' opinions mo ...
- Canela Media Introduces Multicultural Influencer NetworkDigital media tech company Canela Media has launched a new platform ...
- Ogilvy Steps Up Influencer Campaigns With Takumi PartnershipNetimperative reports that Ogilvy UK has partnered with Takumi to improve i ...
- MediaMonks Buys IMA Influencer AgencyMediaMonks, owned by S4C, has acquired influencer agency IMA. "Campaign" reveals th ...
- Time To Call Out Influencers On TVOn social you need to add #ad -- but on tv, influence ...
- S4 Capital's MediaMonks Merges With European Influencer CompanyDigital content firm MediaMonks is merging with IMA, the Amsterdam-based influencer-marketing compa ...
- How Brands Can Thrive Amid Consumer DistrustUM found low confidence in the perceived "truthfulness" of virtually every informati ...
- Gallery Media Group Builds Out PureWow, One37pmThis Saturday, PureWow is hosting its third annual "#PureWowHamptons," its largest experienti ...
- Micro-Influencers: Secret Weapon For Mid-funnel MarketingAs a sales feeder, as opposed to a salesperson, the influencer's ro ...
- Are Avatars The Next Frontier In Influencer Marketing?Samsung is about to find out after signing up virtual influencer L ...
- ASA Reminds 'Love Island' Contestants To Be Clear On Influencer CampaignsThe ASA is offering "Love Island" contestants pre-emptive advice on the influenc ...
- The Sharp Sword Of Super Influencers"Earned media and public relations coverage is more influential for D2C brands ...
- 5 Ways Brands Can Beat Influencer Marketing's Transparency CrisisAs the channel matures, it is time for marketers to follow so ...
- Microsoft Cites LinkedIn's Contribution During Earnings CallLinkedIn has been viewed as a stuffy B2B marketing platform, but wi ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking ConcernsPaid search remains the dominant digital ad channel, yet marketers still fa ...
- First Influencer Sanctioned For Promoting MedicineA social media influencer has become the first to be sanctioned ...
- General Mills Enlists Rapper For Limited Edition BoxesGeneral Mills has partnered with rapper Travis Scott to appear on limited-editi ...
- Serena Williams Scores Wheaties Box CoverTennis icon Serena Williams is on the cover of a limited-edition Wheaties bo ...
- Sprite Partners With BET For 'Thirst For Yours'Sprite is launching a multiyear "Thirst for Yours" campaign that will highlig ...
- Del Monte Foods Picks Organic Growth Over AcquisitionCMO Bibie Wu reports a 25% YoY hike in Del Monte's marketi ...
- Influencer Marketing Laid Bare On 'Love Island'?Time to switch to micro influencers and look beyond "likes" and "follower ...
- 'Love Island' Contestants Found To Have Massive Fake FollowingsWho would have guess it? Turns out an investigation into the lar ...
- How To Fix Influencer Marketing (Yes, It's Broken)Let's get real about influencers and stop trying to chase authenticity wi ...
- Young Women See Straight Through Wannabe Influencers"Love Island" is upon us, but young women trust talent and authori ...
