Tag results for "influencer marketing"
- YouTube To Impose New Restrictions On Ads Surrounding Children's VideosGoogle will impose some new curbs on ads surrounding child-oriented videos th ...
- Consumers Demand Honesty, Transparency Of Influencers, Study FindsBaby boomers are most skeptical of influencers, and millennials are second, Influence. ...
- MDC Partners Forms New Creative Hub Led By DonerThe move, one of several, is designed to offer wider services ...
- Essence Hopes Virtual Influencer Will Hold Sway Over Beauty FansCosmetic company Essence is introducing Kenna, a CGI-generated influencer with her o ...
- Fiverr Opens Influencer 'Store'The Influencer Store joins gaming, ecommerce, architecture and politics to become Fiverr ...
- YouTube Urged To Restrict Ads In Videos For KidsSenator Ed Markey (D-Massachusetts) on Friday urged the company to prohibit child-orient ...
- Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" MovieUniversal created a week-long influencer campaign that began 14 days before t ...
- Micro-Influencers Rank Audience Reach Their Top KPIAudience reach -- not engagement, conversions, followers, sentiment, traffic or clicks ...
- Why Brands Should Re-Think Their Influencer Marketing StrategiesWe're increasingly seeing the baby boomer generation and upwards claiming the Ins ...
- Influencers Charging Twelve Times More Than Five Years AgoResearch from marketing firm Izea shows the popularity of influencers means t ...
- Brits Just Don't Trust Influencers, But Rather Family And FriendsMindshare research shows that influencers are the least trusted source of recommendation ...
- Are Influencers Seriously Overpaid?Compared to their trust levels, it's hard not to answer "yes" a ...
- Making Influencer Marketing Responsible, TransparentQ&A with Casey DePalma, head of public relations, influencer marketing and digit ...
- Influencer Marketing Has Peaked -- Here's What's NextGen Z wants to know "what real people think before making ...
- Nielsen Launches Influencer Measurement ToolNielsen has unveiled a new tool for measuring the effectiveness of influencer ...
- FTC Tells Influencers To Disclose Paid Endorsements -- AgainThe fact that the FTC is issuing a reminder suggests the agen ...
- Posting With Purpose: The Rise Of Influencer AdvocacyInfluencer-marketing company Whalar has issued a report looking at trends in t ...
- ANA To Host Influencer Marketing Conference Next MonthThe conference addresses influencer practices related to digital and social, PR a ...
- Automakers Among Marketers Embracing InfluencersThe automotive industry is likely to "partner deeply" with influencers who c ...
- ASA Bans Posts From Katie Price And Two Others For Weight Loss DrinkThe ASA has banned ads from three influencers, including Katie Price, f ...
- FTC Sanctions CEO Of Company That Sold Fake FollowersThe owner of a company that allegedly sold fake social media followe ...
- Influencers Lose Impact When Product Has Many Varieties: StudyConsumers want less choice, not more, when reading endorsements from opinion leader ...
- Transcend Your Product To Become A True Cultural TouchstoneToday, CEOs need to understand the true value their companies bring ...
- Lincoln Invites Influencers To Get Some Sleep"To reach people where they spend time, we have to consider t ...
- Creating Mega Fans: Social Influence Declines As Fans AgeDiscovery, emotional investment, and evangelism comprise 75% of the fan market a ...
- Influencer Kits Vs. Sales Kits: Why So Different?Buyers and salespeople are influencers. So why aren't they treated as su ...
- 'You're Engaged!' Influencer Marketing Lessons From 'The Apprentice'It's not always about reach, but the cost of engagement. The mo ...
- 5 Mistakes To Avoid When Working With Mom InfluencersOne mistake: not measuring engagement as a KPI. ...
- Former Man United Striker Launches Influencer Platform With Star RatingsFormer Manchester United striker Louis Saha has co-launched an influencer agency th ...
- TBS Uses Instagram Live To Promote Season 2To promote Season 2 and integrate "The Last O.G." into the broad ...
