- Former 'Billboard' Editor Nick Catucci Named EIC, 'Nofilter'
Publishers Daily, Sara Guaglione - Monday, April 13, 2020
A free, digital destination for and about influencers and creators, 'nofilter' hel ...
- Just In Time For The Weekend: IPG Lab's Future Of Pandemic Media Series
MediaDailyNews, Joe Mandese - Friday, April 10, 2020
In a special series of podcasts focused on the impact of t ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- CDC, WHO Enlist Influencers, Including Melania Trump, Knox Frost
Marketing Daily, Tanya Gazdik - Tuesday, April 7, 2020
WHO's campaign is geared to a Gen-Z audience and features virtual influenc ...
- Influencer Marketing 2020: First, Know Your Audience
Marketing Insider, Kathy Sheehan - Monday, April 6, 2020
Gen Z and millennials are extremely active in the influencer space, b ...
- Influencers Generating Billions Of Social Media Interactions About COVID-19
Digital News Daily, Karlene Lukovitz - Wednesday, April 1, 2020
Since January, more than 1.4 larger influencers have generated more than 940,0 ...
- FTC Extends Comment Deadline For Endorsement Guidelines
Digital News Daily, Wendy Davis - Friday, March 27, 2020
June 22 is the deadline for comments about questions like whether childr ...
- Influencers Are Now A Cheaper Way To Boost Engagement On COVID-19 Messages
London Blog, Sean Hargrave - Friday, March 27, 2020
Brands can get their messages boosted by celebrities who, like the re ...
- Virtual Influencers Set To Rise, 'The Drum' Predicts
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2020
"The Drum" is introducing readers to the phenomenon of the virtual influence ...
- Agency Launches Campaign In Support Of Mom Influencers
MAD, Larissa Faw - Thursday, March 19, 2020
Many of those influencers have been hurt financially because brands are canceli ...
- The Savvy Politician's Secret Weapon: Influencer Marketing
Marketing Politics Weekly, Joe Gagliese - Friday, March 20, 2020
We're seeing influencer marketing strategies everywhere in the political world. Here a ...
- Caitlin Jenner Sting Shows The Need For Authentic Influencer Campaigns
MAD London, Marie Mostad - Thursday, March 12, 2020
Being duped into a fake influencer campaigns shows the need for authentici ...
- Tea Purveyor's Influencer Marketing Duped Consumers, FTC Says
Digital News Daily, Wendy Davis - Friday, March 6, 2020
Tea purveyor Teami duped consumers by failing to ensure its paid influence ...
- New Bill Would Regulate Online Content Aimed At Kids
Digital News Daily, Wendy Davis - Thursday, March 5, 2020
The proposed Kids Internet Design and Safety Act would prohibit websites fr ...
- Seven-Year-Old Child Playing With Toys Is YouTube's Biggest Earner
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
Netimperative is covering research that shows what the top YouTubers earn a ...
- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity ...
- FTC To Review Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, February 12, 2020
The Federal Trade Commission is launching a review of its endorsement guide ...
- Influencers Are Schooled -- Again -- In Staying Legal
London Blog, Sean Hargrave - Tuesday, February 11, 2020
Can you believe it? The ASA has had to remind influencers, agai ...
- Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage a ...
- Who's Fueling The Fake Follower Phenomenon?
Marketing Insider, Maria Bailey - Friday, February 7, 2020
You might be surprised by the answer. It's actually a very re ...
- Casper Is Worried About Influencer Marketing; Here's Why You Shouldn't Be
MAD, Danielle Wiley - Friday, January 31, 2020
Yes, it's true. Influencers who engage in bad behavior can harm ...
- FDA Plans To Study Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The Food and Drug Administration wants to examine the effectiveness of disclaime ...
- Q&A: Stonyfield's Drociak On Social Influencers, Authenticity
CPG Insider, Steve Ellwanger - Friday, January 24, 2020
Organic yogurt marketer Stonyfield was early into the online influencer space, wi ...
- Automakers Among Marketers Embracing Influencers
Drive Time, Tanya Gazdik - Monday, January 20, 2020
More than two in three Instagram users (68%) log on specifically ...
- Quarter Of Women Say Fitness Influencers Make Them Feel Bad About Themselves
Around the Net In MAD London, Sean Hargrave - Tuesday, January 14, 2020
Research from Sport England reveals that a quarter of women find soci ...
- Influencers Get #Ad Warning From UK Regulator, Again
London Blog, Sean Hargrave - Friday, January 10, 2020
Influencers can no longer rely on disclaimers in bios. It's #ad a ...
- 'Love Island' Star 'Pretty Little Things' Post Banned By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, January 8, 2020
Another reality tv star has been sanctioned for a post about "Pret ...
- Shapermint's Balancing Act Between Brand & Performance
The MediaPost Cases, Nina Lentini - Tuesday, January 7, 2020
After its meteoric growth since Shapermint first launched in 2018, the sha ...
- Readers Love The End Of Influencers, Burberry's Social Media, Peloton's Blunder
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2019
Every year, the list of my "most-read" stories and columns perplexes ...
- Survey: Social Media Will Be Leading Marketing Channel by 2029
Research Intelligencer, - Friday, December 20, 2019
While 14% of surveyed digital commerce leaders consider social commerce the mo ...