- Lexus Partners With 100 Thieves, Expands Gaming Presence
Marketing Daily, Tanya Gazdik - Tuesday, July 27, 2021
The sponsorship is the biggest commitment Lexus has made in gaming a ...
- Researching Authenticity: Q&A With NYU's Professor Watson, Sway Group's Wiley
MediaDailyNews, Charlene Weisler - Tuesday, July 27, 2021
"To the best of our knowledge, this is the first time sentime ...
- Pinterest Gives Creators A Way To Generate Revenue From Shoppable Pins
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Pinterest wooed influencers Tuesday, announcing ways for content creators to generate reven ...
- Athletes Make Us Rethink Sports Sponsorship
Media Insider, Maarten Albarda - Friday, July 9, 2021
I believe the best value in sports sponsorship is in direct commerci ...
- How Technology Is Fostering Authenticity in Influencer Marketing
MAD, Tina Scala - Friday, July 2, 2021
The reality is that authenticity has never been more significant to today ...
- YouTube Influencer Sells His Search Data On eBay
Performance Marketing Insider, Laurie Sullivan - Thursday, June 24, 2021
Here's how much YouTube celebrity and Instagram influencer Rafael Neugart got f ...
- Leveraging Micro Influencers: Quality over Quantity
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the importance of influencer marketing grows, especially in the fashion industr ...
- Humanizing an All-Digital Ecosystem
The MediaPost Cases, Lisa Singer - Friday, August 27, 2021
From the beginning, Visible has always worked to fundamentally change the w ...
- Marketing Agency Tinuiti Unveils Plan For Influencer Unit
MAD, Amy Corr - Monday, June 14, 2021
The new operation will be developed by influencer marketing veteran Crystal Dunc ...
- Instagram Woos Influencers With New Features
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 9, 2021
Instagram is rolling out initiatives aimed at disgruntled influencers. Facebook CEO Ma ...
- Facebook, Instagram Will Allow Posters To Hide The Number Of 'Likes'
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 26, 2021
Marketers like to know -- and actually depend on knowing -- t ...
- Advocates Petition Facebook To Axe Plan To Create Instagram For Kids
Digital News Daily, Wendy Davis - Tuesday, May 25, 2021
More than 180,000 people have signed petitions urging Facebook to abandon pla ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Advocates Call For New Curbs On Junk-Food Marketing
Digital News Daily, Wendy Davis - Wednesday, May 12, 2021
The U.S. "has continued to rely on an outdated self-regulatory model th ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- Lexus Enlists Celebs For LS 500, Takes On Distracted Driving
Marketing Daily, Tanya Gazdik - Monday, April 19, 2021
The flagship vehicle is an expression of omotenashi, which means "anticipatory hospitality ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of usi ...
- White Castle Uses Recipe Campaign To Stoke Spring Cravings
QSR Insider, Sarah Mahoney - Tuesday, April 6, 2021
With its Cravey Boat (a branded collectible) and spring-themed recipes, White Cast ...
- Mini, Cadillac Add Spontaneity To Marketing
Drive Time, Tanya Gazdik - Monday, April 5, 2021
Mini USA is the latest to put actual consumers into its pro ...
- Stagwell Group Unveils Influencer Platform Koalifyed
MAD, Larissa Faw - Tuesday, March 23, 2021
The product, developed by Stagwell Technologies in collaboration with consumer marketing agen ...
- Wrangler Signs Georgia May Jagger As Spokesperson
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2021
Jagger posted about the deal to her 959,000 Instagram followers and 117,0 ...
- 6 Lesser-Known Ways To Market Toys In A Pandemic
Marketing Insider, Maria Bailey - Tuesday, March 2, 2021
Consider Pinterest pinning parties and remote playdates. ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it ...
- Audi Enlists Stella McCartney, Janelle Monae, Tom Hardy
Marketing Daily, Tanya Gazdik - Tuesday, February 9, 2021
A 76-minute livestream world premiere of the Audi e-tron GT earlier tod ...
- Ford Enlists Influencers For Social Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2021
American ballet dancer Misty Copeland and professional basketball player Gabby Williams help ...
- Micro-Influencers Average 185K Views For Their Videos
Social Media Insider, Larissa Faw - Wednesday, January 20, 2021
They may not wield massive followers like the Kardashians, but 38% ...
- Influencers Urge Appeals Court To Allow TikTok To Continue Operating
Digital News Daily, Wendy Davis - Monday, January 18, 2021
President Trump's planned TikTok ban would harm people who post content ...
- Optimizing Influencer Marketing, Social, Content Budgets In 2021
MAD, Nea Barman - Thursday, January 14, 2021
The first essential thing marketers need to look at when budgeting f ...
- Trump The Influencer's Tweet Storm In Last 30 Days Valued At Nearly $2.2M
Marketing Daily, P.J. Bednarski - Wednesday, January 13, 2021
"We were interested in what Twitter's permanent suspension of Trump will me ...
- The Media Value Of @realDonaldTrump's Last 30 Days
MediaDailyNews, P.J. Bednarski - Thursday, January 14, 2021
The hypothetical price tag: $2,196,506. ...