Ford Motor Co. is launching a social media challenge for its Mustang Mach-E featuring women influencers.
American ballet dancer Misty Copeland, professional basketball player Gabby Williams and Ayana Lage, a Tampa-based blog curator and an advocate for social justice, helped kick off the challenge.
The three share their personal stories on social media and nominate the inspirational women in their own lives to also #ShowSomeMuscle.
The premise is that the all-electric Mustang Mach-E challenges preconceived notions of what a muscle car can be, says a Ford spokesperson.
“Through this challenge, we’re highlighting that muscle is not only physical form and brute strength – it encompasses innovation, empathy, creativity, compassion and resilience,” according to the automaker.
Consumers are also encouraged to share their personal stories using the hashtag.
To illustrate the spirit of the challenge, Ford is working with Detroit-bred fine artist and muralist Sydney James to create custom artwork for a limited-edition #ShowSomeMuscle T-shirt.
“After 20 years of performing, the loss of live shows and the purpose that gave me has taken its toll,” said Copeland in a statement. “But I have been inspired by and have witnessed real courage and resilience, and seen strength in vulnerability as we remain hopeful of an end to the pandemic. That’s why I’m honored to be among the first voices to share my story in the Mustang Mach-E #ShowSomeMuscle challenge and to celebrate the women who continue to inspire me.”