- U.S. Brands Pay Social Media Influencers About $13,153 A Year
Social Media Insider, Larissa Faw - Wednesday, November 25, 2020
Globally, a third of FMCG businesses say their most successful influencer campai ...
- Can You Guess How Many Instagram Influencers Live In Wyoming?
Social Media Insider, Steve McClellan - Wednesday, November 18, 2020
Now you don't have to, thanks to a comprehensive new study fr ...
- Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
The MediaPost Cases, Lisa Singer - Tuesday, November 17, 2020
Theatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Conventi ...
- Judge Blocks Trump Administration's TikTok Ban
Digital News Daily, Wendy Davis - Sunday, November 1, 2020
Siding with TikTok content creators, a federal judge has prohibited the governme ...
- What Do Insta Influencers Actually Earn?
Social Media Insider, Larissa Faw - Wednesday, October 28, 2020
Some averages: $370 for a feed post, when photos and videos sh ...
- Facebook Sues Fake Engagement Purveyors
Digital News Daily, Wendy Davis - Wednesday, October 21, 2020
Facebook this week sued the companies Boostgram and Instant-Fans for allegedly selli ...
- Cadillac Enlists Republic Records, James Blake For 'First Listen' Experience
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2020
Following a ride in the Escalade with the EP playing over t ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers ...
- Instagram Campaign Shows Business Impact Of Influencer Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 8, 2020
Instagram is launching a campaign in India called “Love Runs Deep” aim ...
- Influencer Marketing Insights Live In Social Media Comments
Marketing Insider, Corey Smock - Friday, October 9, 2020
Tracking comments is the most effective way to measure your influencer marketi ...
- Is Kylie Jenner The Next Katie Couric?
Social Media Insider, Larissa Faw - Wednesday, October 7, 2020
More than a third of 16- to 24-year-olds (38%), 25- to 34-year-ol ...
- 'Deepfake' Political Ads Banned At Last Minute By Local Fox, CNN and MSNBC Affiliates
MAD, Larissa Faw - Tuesday, September 29, 2020
The ads feature AI overlays -- known as deepfake technology -- ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion
Digital News Daily, Zach Oscar - Thursday, September 24, 2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put arou ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers suppo ...
- Email Comes In Third In Driving Online Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Word of mouth is first, and online ads come in second, Blueco ...
- Land Rover Reopens Experience Centers, Makes Driving Fun
Marketing Daily - Top of the News, Tanya Gazdik - Friday, September 4, 2020
Expert instructor coaching will no longer be in-vehicle, but delivered via two-w ...
- Taylor Swift Could Teach Marketing 101
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, August 29, 2020
Musician Taylor Swift has accumulated her wealth partly through her music a ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider Podcast, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, passwo ...
- You & Mr Jones Scoops Up Collectively, Ups Influencer Marketing Reach
MAD, Larissa Faw - Friday, August 7, 2020
Founded in 2013, Collectively's roster of clients includes Adobe, HP, and Intui ...
- Auto Execs To Bare Secrets Of Success Despite Global Pandemic
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
2020 is proving to be a real test of an auto marketer ...
- IBM Platform Helps Brands Find Social Influencers Matching Their Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Watson Advertising Social Targeting with Influential launched Friday to give brands ...
- Craftsman Builds Success With Holiday Ugly Sweater Influencer Campaign
The MediaPost Cases, Lisa Singer - Monday, August 3, 2020
The tool business landscape has been growing more and more competitive ea ...
- Harnessing Influencer Communities: Q&A With Perlu's Andres Echenique
Marketing Daily, Charlene Weisler - Friday, July 10, 2020
Perlu has constructed influencer groups for a wide range of products a ...
- Bazaarvoice's Acquisition Of Curalate A 'Right Time, Right Place' Deal
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2020
"We have observed and expect deal flow to continue to accelerate ...
- Watchdogs Press FTC To Crack Down On Influencer Marketing
Digital News Daily, Wendy Davis - Tuesday, June 23, 2020
The Federal Trade Commission should step up efforts to discourage phony onli ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's alrea ...
- Connexity Acquires Skimlinks As Affiliate Marketing Consolidation Continues
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Connexity on Thursday announced the acquisition of Skimlinks, which helps to moneti ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skew ...
- VW Enlists Hollywood Stunt Driver As Brand Ambassador
Marketing Daily, Tanya Gazdik - Wednesday, May 20, 2020
The automaker created a 3-minute video explaining Foust's involvement with the br ...