- Flavored E-Cigarette Manufacturers Warned Over Social Media Ads
Digital News Daily, Wendy Davis - Friday, June 7, 2019
In letters made public on Friday, the FTC and FDA tell e-cigaret ...
- Is Instagram's Free Ride Coming To An End?
London Blog, Sean Hargrave - Friday, June 7, 2019
It looks like Instagram is going the way of Facebook, doesn't ...
- P&G Influencer Investigated For Not Flagging Sponsored Posts
Around the Net In MAD London, Sean Hargrave - Thursday, June 6, 2019
Adland has its first major example of an influencer being officially investigat ...
- Sen. Blumenthal Calls For FTC To Probe Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, June 5, 2019
"These products, marketed to adolescents and young adults through celebrity endorsements a ...
- How Amazon, Instagram Influencer Content Changes Search
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2019
Instagram has turned influencer-produced organic branded content into ads that run throu ...
- Instagram Allows Advertisers To Boost Influencer Posts
Around the Net In MAD London, Sean Hargrave - Wednesday, June 5, 2019
Instagram has turned on the ability for advertisers to boost influencer pos ...
- Wells Fargo Partners With GIPHY For GIFs About NBA Playoffs
Publishers Daily, Sara Guaglione - Monday, June 3, 2019
The GIFs -- animated, looped video shorts -- star sports commentator a ...
- Gleam Futures Launches Influencer Consultancy
Around the Net In MAD London, Sean Hargrave - Wednesday, May 22, 2019
Influencer agency Gleam Futures has announced it is forming a consultancy, Gle ...
- Influence Of Influencer? Which To Use When
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Establishing a successful influencer program requires deconstructing the very idea of ...
- MTV's Fist Bump Counter Puts 'Jersey Shore' On Top
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Its mobile-optimized website, Fist Pump, was an integral part of this initiativ ...
- IAB Releases User-Generated Content Guide For Marketers
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
The IAB has had an "important shift in thinking" when looking ...
- Why Did Keith Weed Pivot On Influencers?
London Blog, Sean Hargrave - Thursday, May 16, 2019
Cleaned-up platforms and speed of content creation explain Unilever's former marketing boss ...
- Keith Weed Invests In Influencers
Around the Net In MAD London, Sean Hargrave - Wednesday, May 15, 2019
Keith Weed, who left his role as Unilever's marketing boss last mont ...
- Just 4% Trust Influencers
Around the Net In MAD London, Sean Hargrave - Thursday, May 9, 2019
Research from media agency UM reveals just 4% of people trust influencer ...
- Influencers Get 'Micro' And 'Real' As Trust Dips
London Blog, Sean Hargrave - Thursday, May 9, 2019
As trust in the channel wanes, budget is shifting to "micro" influence ...
- Instagram Trials Shoppable Influencers
Around the Net In MAD London, Sean Hargrave - Wednesday, May 1, 2019
Instagram is testing a new service that makes influencer posts shoppable, "T ...
- Sweetarts Gets Gen Z-Targeted Update, With 'Be Both' TV Spots
Marketing Daily, Karlene Lukovitz - Monday, April 29, 2019
Ferraro Group continues its revitalization of newly acquired, long-neglected candy brands. ...
- YouTube Influencers Finding New Challenges
Digital News Daily, Laurie Sullivan - Friday, April 26, 2019
A recent survey of YouTube creators found their annual earnings continue ...
- Influencer Powerhouse Obviously Acquires France's ZAM
MAD, Steve McClellan - Thursday, April 25, 2019
The move is designed to accelerate Obviously's global growth. With the acquisitio ...
- Lincoln Brings Influencers Together For A Salon
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Jon Pearce, global chief creative officer at Hudson Rouge, said client Linco ...
- KFC Satirizes CGI Spokesthings With 'Virtual Influencer Colonel'
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2019
The virtual influencer Colonel is sharing his fabulous fake life on Instagra ...
- Klear Social Engine Adds Hashtag, Keyword, Brand To Search Capabilities
Performance Marketing Insider, Laurie Sullivan - Friday, April 5, 2019
Rather than using keywords like "beauty" and "activism" for general searches, t ...
- Is Instagram Turning Influencers Into Affiliates?
London Blog, Sean Hargrave - Wednesday, March 20, 2019
The moment you have an in-app buy button, influencers could be mov ...
- The Pros And Cons Of Using 'Nano Influencers'
Marketing Insider, Jessica Neville - Wednesday, March 20, 2019
Nano influencers are defined as influencers with roughly 1K-5K followers, a go ...
- News UK Launches Influencer Agency
Around the Net In MAD London, Sean Hargrave - Monday, March 18, 2019
Mediatel reports that News UK has launched an influencer agency called T ...
- Nissan Declares Titan Adventure A Success
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2019
"Our research shows that one of the greatest drivers in changing bra ...
- Cut Golf Put Flag In Sand With Use Of Influencers
The MediaPost Cases, Nina Lentini - Monday, March 18, 2019
A $20,000 "Golf Digest" print ad, while effective no doubt, was n ...
- Acura Launches #SuperHandling Challenge
Marketing Daily, Tanya Gazdik - Monday, March 11, 2019
A select group of influencers from across the basketball and sports communiti ...
- 5 Rules To Make Or Break Influencer Marketing Results
Marketing Insider, Neil Patel - Thursday, March 7, 2019
For example, qualify influencers before sending out free products -- and spe ...
- Instagram To Allow Brands To Boost Influencers' Posts
Around the Net In MAD London, Sean Hargrave - Wednesday, March 6, 2019
Instagram is to allow brands to promote posts originated by influencers th ...