- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity ...
- FTC To Review Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, February 12, 2020
The Federal Trade Commission is launching a review of its endorsement guide ...
- Influencers Are Schooled -- Again -- In Staying Legal
London Blog, Sean Hargrave - Tuesday, February 11, 2020
Can you believe it? The ASA has had to remind influencers, agai ...
- Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage a ...
- Who's Fueling The Fake Follower Phenomenon?
Marketing Insider, Maria Bailey - Friday, February 7, 2020
You might be surprised by the answer. It's actually a very re ...
- Casper Is Worried About Influencer Marketing; Here's Why You Shouldn't Be
MAD, Danielle Wiley - Friday, January 31, 2020
Yes, it's true. Influencers who engage in bad behavior can harm ...
- FDA Plans To Study Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The Food and Drug Administration wants to examine the effectiveness of disclaime ...
- Q&A: Stonyfield's Drociak On Social Influencers, Authenticity
CPG Insider, Steve Ellwanger - Friday, January 24, 2020
Organic yogurt marketer Stonyfield was early into the online influencer space, wi ...
- Automakers Among Marketers Embracing Influencers
Drive Time, Tanya Gazdik - Monday, January 20, 2020
More than two in three Instagram users (68%) log on specifically ...
- Quarter Of Women Say Fitness Influencers Make Them Feel Bad About Themselves
Around the Net In MAD London, Sean Hargrave - Tuesday, January 14, 2020
Research from Sport England reveals that a quarter of women find soci ...
- Influencers Get #Ad Warning From UK Regulator, Again
London Blog, Sean Hargrave - Friday, January 10, 2020
Influencers can no longer rely on disclaimers in bios. It's #ad a ...
- 'Love Island' Star 'Pretty Little Things' Post Banned By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, January 8, 2020
Another reality tv star has been sanctioned for a post about "Pret ...
- Shapermint's Balancing Act Between Brand & Performance
The MediaPost Cases, Nina Lentini - Tuesday, January 7, 2020
After its meteoric growth since Shapermint first launched in 2018, the sha ...
- Readers Love The End Of Influencers, Burberry's Social Media, Peloton's Blunder
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2019
Every year, the list of my "most-read" stories and columns perplexes ...
- Survey: Social Media Will Be Leading Marketing Channel by 2029
Research Intelligencer, - Friday, December 20, 2019
While 14% of surveyed digital commerce leaders consider social commerce the mo ...
- YouTube To Impose New Restrictions On Ads Surrounding Children's Videos
Digital News Daily, Wendy Davis - Wednesday, December 18, 2019
Google will impose some new curbs on ads surrounding child-oriented videos th ...
- Consumers Demand Honesty, Transparency Of Influencers, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 19, 2019
Baby boomers are most skeptical of influencers, and millennials are second, Influence. ...
- MDC Partners Forms New Creative Hub Led By Doner
MAD, Larissa Faw - Thursday, December 5, 2019
The move, one of several, is designed to offer wider services ...
- Essence Hopes Virtual Influencer Will Hold Sway Over Beauty Fans
MAD, Larissa Faw - Thursday, December 5, 2019
Cosmetic company Essence is introducing Kenna, a CGI-generated influencer with her o ...
- Fiverr Opens Influencer 'Store'
MAD, Larissa Faw - Tuesday, December 3, 2019
The Influencer Store joins gaming, ecommerce, architecture and politics to become Fiverr ...
- YouTube Urged To Restrict Ads In Videos For Kids
Digital News Daily, Wendy Davis - Friday, November 22, 2019
Senator Ed Markey (D-Massachusetts) on Friday urged the company to prohibit child-orient ...
- Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" Movie
The MediaPost Cases, Nina Lentini - Wednesday, November 20, 2019
Universal created a week-long influencer campaign that began 14 days before t ...
- Micro-Influencers Rank Audience Reach Their Top KPI
Research Intelligencer, Joe Mandese - Wednesday, November 20, 2019
Audience reach -- not engagement, conversions, followers, sentiment, traffic or clicks ...
- Why Brands Should Re-Think Their Influencer Marketing Strategies
MAD, Emily Knox - Monday, November 18, 2019
We're increasingly seeing the baby boomer generation and upwards claiming the Ins ...
- Influencers Charging Twelve Times More Than Five Years Ago
Around the Net In MAD London, Sean Hargrave - Friday, November 15, 2019
Research from marketing firm Izea shows the popularity of influencers means t ...
- Brits Just Don't Trust Influencers, But Rather Family And Friends
Around the Net In MAD London, Sean Hargrave - Friday, November 15, 2019
Mindshare research shows that influencers are the least trusted source of recommendation ...
- Are Influencers Seriously Overpaid?
London Blog, Sean Hargrave - Friday, November 15, 2019
Compared to their trust levels, it's hard not to answer "yes" a ...
- Making Influencer Marketing Responsible, Transparent
Marketing Daily, John Wolfe - Wednesday, November 13, 2019
Q&A with Casey DePalma, head of public relations, influencer marketing and digit ...
- Influencer Marketing Has Peaked -- Here's What's Next
Marketing Daily, Sarah Mahoney - Friday, November 8, 2019
Gen Z wants to know "what real people think before making ...
- Nielsen Launches Influencer Measurement Tool
Around the Net In MAD London, Sean Hargrave - Wednesday, November 6, 2019
Nielsen has unveiled a new tool for measuring the effectiveness of influencer ...