- Is Instagram Turning Influencers Into Affiliates?
London Blog, Sean Hargrave - Wednesday, March 20, 2019
The moment you have an in-app buy button, influencers could be mov ...
- The Pros And Cons Of Using 'Nano Influencers'
Marketing Insider, Jessica Neville - Wednesday, March 20, 2019
Nano influencers are defined as influencers with roughly 1K-5K followers, a go ...
- News UK Launches Influencer Agency
Around the Net In MAD London, Sean Hargrave - Monday, March 18, 2019
Mediatel reports that News UK has launched an influencer agency called T ...
- Nissan Declares Titan Adventure A Success
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2019
"Our research shows that one of the greatest drivers in changing bra ...
- Cut Golf Put Flag In Sand With Use Of Influencers
The MediaPost Cases, Nina Lentini - Monday, March 18, 2019
A $20,000 "Golf Digest" print ad, while effective no doubt, was n ...
- Acura Launches #SuperHandling Challenge
Marketing Daily, Tanya Gazdik - Monday, March 11, 2019
A select group of influencers from across the basketball and sports communiti ...
- 5 Rules To Make Or Break Influencer Marketing Results
Marketing Insider, Neil Patel - Thursday, March 7, 2019
For example, qualify influencers before sending out free products -- and spe ...
- Instagram To Allow Brands To Boost Influencers' Posts
Around the Net In MAD London, Sean Hargrave - Wednesday, March 6, 2019
Instagram is to allow brands to promote posts originated by influencers th ...
- Brands Report More Engagement Than Sales From Influencers
Around the Net In MAD London, Sean Hargrave - Tuesday, March 5, 2019
The latest Econsultancy research on influencers suggests that while a third ...
- How Authentic Influence Is Earned
Marketing Insider, Michael Baer - Tuesday, March 5, 2019
Influence can only be earned from the ground up, via high catego ...
- Obviously Adds Talent Management, Sales Executives
People on the Move, Larissa Faw - Thursday, February 28, 2019
Obviously has added senior level talent to oversee its newly introduced tale ...
- Hair Brand Improves Email Performance With Yotpo-Mailchimp Review Service
Email Marketing Daily, Ray Schultz - Friday, February 22, 2019
The new integration allows brands to send emails containing relevant product review ...
- Start-Up Makes ChromaKey Backdrops Easy, Portable
Marketing Daily, P.J. Bednarski - Thursday, February 21, 2019
It's marketing the DropKey app and Studio in a Bag, which he ...
- National Geographic, Tourism New Zealand Partner On Global Campaign
Publishers Daily, Sara Guaglione - Wednesday, February 20, 2019
This year's five-month campaign will span across National Geographic's digital, social a ...
- Influencer Marketing's Downward Ethical Spiral
Media Insider, Gord Hotchkiss - Tuesday, February 19, 2019
The whole point of influencer marketing is to make it appear th ...
- How Brands Can Get The Most Bang From Influencer Partnerships
Marketing Insider, Jason Schumann - Saturday, February 16, 2019
How can you make sure your partners are powered up to ...
- Viacom's 'Culture Of Proximity' Provides Map For Marketers
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Research revealed the many nuanced ways that today's youth understand fame, t ...
- Horizon Teams With Captiv8 To Battle Influencer Fraud
MAD, Larissa Faw - Monday, February 11, 2019
Under the deal, Horizon will receive preferred partner pricing and has ...
- Fake Followers Eating Into Brands' Influencer Marketing Budgets
Digital News Daily, Gavin O'Malley - Friday, February 8, 2019
Of the $744 million brands spent on influencer marketing in 2018, $1 ...
- Google Creates Glossy Magazine To Tout Its Pixel 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It determined that it wouldn't just talk about its excellent camera, b ...
- Influencer Study Puts Email Last In ROI
Email Marketing Daily, Ray Schultz - Tuesday, February 5, 2019
A study by SocialPubli.com finds that 60% will increase their influencer marketi ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies wou ...
- Company That Sold Fake Followers Settles Fraud Allegations
PolicyBlog, Wendy Davis - Thursday, January 31, 2019
In what's being hailed as a first, a company that sold fa ...
- Social-Media Influencers Prove Critical To Campaign Success
Social Media Insider, Gavin O'Malley - Wednesday, January 30, 2019
A WARC review found that nearly every campaign entered into the internation ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasi ...
- StreamElements Raises $11M In Esports Funding Round
Digital News Daily, Alex Weprin - Friday, January 25, 2019
StreamElements offers a full-service production stack for gamers and creators on YouTu ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to t ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
"The sugars" is a well-known enemy, with African Americans almost twice ...
- Influencers Vow To Label Sponsored Posts
Around the Net In MAD London, Sean Hargrave - Wednesday, January 23, 2019
Following warnings from the Competition and Markets Authority (CMA) sixteen celebrity influence ...