- Influencers Finally Threatened With The Big Guns
London Blog, Sean Hargrave - Wednesday, January 23, 2019
Household names are being told to reform by the CMA -- a ...
- Cadillac Drives Into Complex Con For SUV Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Concluding the weekend, Cadillac partnered with rapper Nas to give away t ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- ASA Warned 200 To 300 Influencers On Transparency Last Year
Around the Net In MAD London, Sean Hargrave - Tuesday, January 15, 2019
The ASA has revealed that it had to contact around two hundr ...
- Toys, Tech Dominate YouTube 'Hauls' And 'Unboxing' Videos
Digital News Daily, Alex Weprin - Friday, January 4, 2019
A new study from Shorr Packaging aims to determine the size ...
- Uncovering The Value Of Influencers In 2019
Marketing Insider, Mike Chiavetta, Rebecca Rosoff - Friday, January 4, 2019
Brand demand is increasing at a quicker rate than new talent ...
- Publishers Can Play Key Role In Social-Influencer Landscape
Publishing Insider, - Wednesday, January 2, 2019
In most cases, an influencer strategy is rooted in traditional media goa ...
- Consumers Aren't Sure When Influencers Have Been Paid: UK Survey
Around the Net in Email, Ray Schultz - Thursday, December 27, 2018
Over 80% of UK consumers distrust influencers because it is not cle ...
- New Trend For Influencers To Fake Sponsorships
Around the Net In MAD London, Sean Hargrave - Wednesday, December 19, 2018
"The Atlantic" has an interesting article that looks at the other si ...
- Instagram, Influencers Take Center Stage In Acura, Honda Efforts
Drive Time, Tanya Gazdik - Monday, December 17, 2018
Research shows 60% of Instagram users are millennials, American Honda Social Med ...
- Health-Condition Influencers Reveal Social Media Strategies
Marketing Insider, Tracy Rosecrans - Friday, December 7, 2018
Influencers have been impacting the health and wellness marketplace for years, b ...
- Did Influencer Marketing Just Take A Giant Leap To Respectability?
London Blog, Sean Hargrave - Wednesday, December 5, 2018
Industry-wide benchmarking will give digital marketers the analysis needed to decide wheth ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Did Influencer Marketing Just Grow Up?
London Blog, Sean Hargrave - Thursday, November 29, 2018
From likes to CPM, influencer marketing is moving beyond followers to g ...
- How Nanoinfluencers Deliver Higher ROI
Marketing Insider, Tim Sovay - Thursday, November 29, 2018
At scale, the use of nanoinfluencers -- those with 10,000 or few ...
- Instagram Vows To Remove Bought Likes And Followers
Around the Net In MAD London, Sean Hargrave - Wednesday, November 21, 2018
Instagram is vowing to remove likes, follows and positive comments that ...
- How Brands Can Use Influencers Successfully
Marketing Insider, Tom Lyons - Tuesday, November 20, 2018
Knowing your brand and the "brand" of the influencer is paramount. ...
- Yellow Tail Seeks UGC Videos For Third Super Bowl Outing
Marketing Daily, Karlene Lukovitz - Tuesday, November 13, 2018
Wine brand's 'Tastes Like Happy' campaign builds on the success of i ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Jo ...
- Evolving Definition Of Celebrity Among Gen-Z Consumers
Marketing Insider, Leigh Admirand - Friday, November 2, 2018
One of the more unusual ways of becoming a celebrity today ...
- Arm & Hammer Enlists 'Cat Rapper'
Marketing Daily, Tanya Gazdik - Monday, October 29, 2018
"I liked his mission about spreading positivity, peace and love to t ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-So ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Edelman Vets Launch Strategy-, Influencer-Focused Marketing Shop
MAD, Larissa Faw - Wednesday, October 17, 2018
"The traditional agency model just isn't built to keep up anymore ...
- 60% Of Marketers Aren't Confident Working With Influencers, Tips On Spotting A Fake
London Blog, Sean Hargrave - Wednesday, October 17, 2018
ISBA is telling its members to look at business metrics, more th ...
- Unilever Recommends 'Purposeful' Long-Term Influencer Relationships
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
Unilever is calling on marketers to form long-term "purposeful" relationships with influence ...
- Another Reality TV 'Star' Reprimanded For Lack Of #Ad Transparency
Around the Net In MAD London, Sean Hargrave - Wednesday, October 3, 2018
Here we go again. Another wannabe celebrity -- this time a form ...
- Best Practices For Influencer Marketing
Marketing Insider, Krishna Subramanian - Friday, September 28, 2018
It's not all about the top 100 -- and other tips ...