- Are Avatars The Next Frontier In Influencer Marketing?
London Blog, Sean Hargrave - Friday, July 26, 2019
Samsung is about to find out after signing up virtual influencer L ...
- ASA Reminds 'Love Island' Contestants To Be Clear On Influencer Campaigns
Around the Net In MAD London, Sean Hargrave - Thursday, July 25, 2019
The ASA is offering "Love Island" contestants pre-emptive advice on the influenc ...
- The Sharp Sword Of Super Influencers
D2C Insider, Sarah Mahoney - Monday, July 22, 2019
"Earned media and public relations coverage is more influential for D2C brands ...
- 5 Ways Brands Can Beat Influencer Marketing's Transparency Crisis
MAD London, Fabrizio Perrone - Friday, July 19, 2019
As the channel matures, it is time for marketers to follow so ...
- Microsoft Cites LinkedIn's Contribution During Earnings Call
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2019
LinkedIn has been viewed as a stuffy B2B marketing platform, but wi ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...
- First Influencer Sanctioned For Promoting Medicine
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
A social media influencer has become the first to be sanctioned ...
- General Mills Enlists Rapper For Limited Edition Boxes
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 1, 2019
General Mills has partnered with rapper Travis Scott to appear on limited-editi ...
- Serena Williams Scores Wheaties Box Cover
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 28, 2019
Tennis icon Serena Williams is on the cover of a limited-edition Wheaties bo ...
- Sprite Partners With BET For 'Thirst For Yours'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 26, 2019
Sprite is launching a multiyear "Thirst for Yours" campaign that will highlig ...
- Del Monte Foods Picks Organic Growth Over Acquisition
CPG Insider, Karlene Lukovitz - Friday, June 21, 2019
CMO Bibie Wu reports a 25% YoY hike in Del Monte's marketi ...
- Influencer Marketing Laid Bare On 'Love Island'?
London Blog, Sean Hargrave - Friday, June 21, 2019
Time to switch to micro influencers and look beyond "likes" and "follower ...
- 'Love Island' Contestants Found To Have Massive Fake Followings
Around the Net In MAD London, Sean Hargrave - Thursday, June 20, 2019
Who would have guess it? Turns out an investigation into the lar ...
- How To Fix Influencer Marketing (Yes, It's Broken)
MAD, Kim Einan - Monday, June 17, 2019
Let's get real about influencers and stop trying to chase authenticity wi ...
- Young Women See Straight Through Wannabe Influencers
London Blog, Sean Hargrave - Tuesday, June 11, 2019
"Love Island" is upon us, but young women trust talent and authori ...
- Flavored E-Cigarette Manufacturers Warned Over Social Media Ads
Digital News Daily, Wendy Davis - Friday, June 7, 2019
In letters made public on Friday, the FTC and FDA tell e-cigaret ...
- Is Instagram's Free Ride Coming To An End?
London Blog, Sean Hargrave - Friday, June 7, 2019
It looks like Instagram is going the way of Facebook, doesn't ...
- P&G Influencer Investigated For Not Flagging Sponsored Posts
Around the Net In MAD London, Sean Hargrave - Thursday, June 6, 2019
Adland has its first major example of an influencer being officially investigat ...
- Sen. Blumenthal Calls For FTC To Probe Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, June 5, 2019
"These products, marketed to adolescents and young adults through celebrity endorsements a ...
- How Amazon, Instagram Influencer Content Changes Search
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2019
Instagram has turned influencer-produced organic branded content into ads that run throu ...
- Instagram Allows Advertisers To Boost Influencer Posts
Around the Net In MAD London, Sean Hargrave - Wednesday, June 5, 2019
Instagram has turned on the ability for advertisers to boost influencer pos ...
- Wells Fargo Partners With GIPHY For GIFs About NBA Playoffs
Publishers Daily, Sara Guaglione - Monday, June 3, 2019
The GIFs -- animated, looped video shorts -- star sports commentator a ...
- Gleam Futures Launches Influencer Consultancy
Around the Net In MAD London, Sean Hargrave - Wednesday, May 22, 2019
Influencer agency Gleam Futures has announced it is forming a consultancy, Gle ...
- Influence Of Influencer? Which To Use When
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Establishing a successful influencer program requires deconstructing the very idea of ...
- MTV's Fist Bump Counter Puts 'Jersey Shore' On Top
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Its mobile-optimized website, Fist Pump, was an integral part of this initiativ ...
- IAB Releases User-Generated Content Guide For Marketers
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
The IAB has had an "important shift in thinking" when looking ...
- Why Did Keith Weed Pivot On Influencers?
London Blog, Sean Hargrave - Thursday, May 16, 2019
Cleaned-up platforms and speed of content creation explain Unilever's former marketing boss ...
- Keith Weed Invests In Influencers
Around the Net In MAD London, Sean Hargrave - Wednesday, May 15, 2019
Keith Weed, who left his role as Unilever's marketing boss last mont ...
- Just 4% Trust Influencers
Around the Net In MAD London, Sean Hargrave - Thursday, May 9, 2019
Research from media agency UM reveals just 4% of people trust influencer ...
- Influencers Get 'Micro' And 'Real' As Trust Dips
London Blog, Sean Hargrave - Thursday, May 9, 2019
As trust in the channel wanes, budget is shifting to "micro" influence ...