- Discovery Invests In Digital Publisher Batanga Media
Television News Daily, Wayne Friedman - Monday, December 12, 2016
The company, which focused on content for Latin America and the U. ...
- Digilant Launches Platform To Educate Clients On Programmatic Marketing
Real-Time Daily, Philip Rosenstein - Thursday, December 8, 2016
Digilant, a programmatic media company, announced on Wednesday the launch of Digila ...
- Dentsu Aegis Acquires Brazil's Cosin Consulting
MAD, Steve McClellan - Tuesday, September 13, 2016
Consultants and agencies are increasingly getting into each other's businesses. The acquisiti ...
- Trump To Visit Mexico, Meet With President Pena Nieto
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, August 31, 2016
Both Donald Trump and Hillary Clinton received invitations to meet with t ...
- Xaxis Promotes Mentasti To CEO Of Latin America
Real-Time Daily, Philip Rosenstein - Wednesday, August 3, 2016
Lucas Mentasti has been promoted to CEO of Xaxis Latin America, aft ...
- The Role Culture Plays In Latina Food Purchases
Engage:Millennials, Karla Fernandez Parker - Friday, July 1, 2016
The “one-size- fits-all” approach to marketing fell by the wayside years ag ...
- Starving The Watchdogs
Garfield at Large, Bob Garfield - Monday, June 27, 2016
RIO DE JANEIRO -- This is what it is all about. Th ...
- Ecuadorian Regime No Fan Of Free Speech
MAD, Larissa Faw - Tuesday, May 24, 2016
The Mexico office of the Publicis-owned agency has teamed with 4pelagatos, ...
- Wunderman Buenos Raises AIDS Awareness In Apathetic Argentina
MAD, Larissa Faw - Monday, May 16, 2016
One out of every 400 people in the country (with a populati ...
- Carat Downgrades 2016 Forecast, Citing Lower Expectations For China And Brazil
MAD, Steve McClellan - Friday, April 1, 2016
Overall, both 2016 and 2017 will be positive and stable, with expect ...
- Former Mexico President Drops F-Bomb On Trump's Wall
Around the Net In Marketing Politics, Philip Rosenstein - Friday, February 26, 2016
Former Mexican president, Vicente Fox came out forcefully against the Trump wal ...
- 'New York Times En Espanol' Launches
Publishers Daily, Erik Sass - Monday, February 8, 2016
The New York Times en Espaol features content produced by a dedicat ...
- Dentsu Buys Brazil's Navegg, Strengthens Real-Time Audience Delivery
MAD, Larissa Faw - Friday, January 8, 2016
Navegg has a database of over 250 million Internet users and specializ ...
- Triton Digital and Audio.Ad Partner To Serve Programmatic Audio In Latin America
RTBlog, Felicia Greiff - Thursday, January 7, 2016
Triton Digital, a tech provider for the audio industry, and Audio.Ad, ...
- WPP's Geometry Global Acquires CRM Shop
MAD, Steve McClellan - Wednesday, December 30, 2015
The acquired shop, based in Mexico City specializes in creating CRM progra ...
- 2016 Real-Time Outlook: Brazil and Latin America Edition
Around the Net in Real-Time, Felicia Greiff - Wednesday, December 30, 2015
Execs from The Rubicon Project Latin America, MediaMath Brazil, comScore Brazil, DynAdmic Brazil, TubeMogul Brasil and IgnitionO ...
- Adsmovil's Latin American Programmatic Revenue Reaches 8%
Real-Time Daily, Felicia Greiff - Tuesday, December 1, 2015
Adsmovil, a Cisneros Interactive mobile ad company, has announced that 8% ...
- DDB Buys Brazil's Grupo ABC For $270 Million
MAD, Steve McClellan - Monday, November 23, 2015
Grupo ABC's group of agencies includes public relations, CRM, digital, promotion a ...
- Mobile Soars In Latin America, Asia Pacific
Mobile Marketing Daily, Ben Frederick - Friday, November 13, 2015
Latin America and Asia-Pacific are starting to blossom as mobile markets. Venezue ...
- Latin America Fastest Growing Mobile Ad Market
Research Brief, Jack Loechner - Tuesday, November 3, 2015
According to Opera Mediaworks' global mobile ad platform, reaching over 1.1 billi ...
- Cuba Enters Digital Age
Around the Net in Search Marketing, Gavin O'Malley - Monday, October 19, 2015
The Verge takes a long, artful look at Cuba as it ente ...
- Too Many Brands Reach Latinos With Off-Putting Stereotypes
MAD, Larissa Faw - Wednesday, September 30, 2015
JWT CEO Gustavo Martinez recalled a trip to Medellin, Colombia with colleagu ...
- Rubicon Launches Argentina, Hungary Ad Co-Op, Publishers Compete For Search, Social Budgets
Publishers Daily, Laurie Sullivan - Wednesday, September 16, 2015
Rubicon Project has launched a cooperative in Argentina and Hungary to he ...
- Forecast: Global Media Ad Spend Growth Slows
MediaDailyNews, Laurie Sullivan - Tuesday, September 15, 2015
Total worldwide ad spend will reach $569.65 billion in 2015, down fr ...
- Digilant Opens 3 Offices In South America
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Digilant, a Boston-based programmatic media-buying company, on Tuesday announced it has open ...
- Hispanic Agency LatinOn Taps Adaptive For Programmatic Selling
Real-Time Daily, Tyler Loechner - Wednesday, September 2, 2015
Adaptive Media, a supply-side platform (SSP), on Wednesday announced it has ink ...
- Accenture Continues To Bolt On Digital Agency Expertise
MAD, Larissa Faw - Monday, August 31, 2015
The company's latest acquisition, made via its Interactive unit, is Brazil's AD.Dialet ...
- TV Ads Still Boom, Biggest Growth Outside U.S.
MediaDailyNews, Wayne Friedman - Tuesday, August 11, 2015
Despite digital video concerns, TV advertising will continue to rise strongly ...
- IPG Posts 6.7% Organic Growth In Q2, Raises 2015 Growth Target
MAD, Steve McClellan - Wednesday, July 22, 2015
Company CEO Michael Roth said contributions to the firm's strong Q2 performan ...
- With Doors Opening In Cuba, WPP Establishes A Beachhead
MAD, Steve McClellan - Thursday, July 2, 2015
The holding company has set up an office in Havana's business distri ...