- WPP's Landor Opens Shop In Sao Paulo Brazil
MAD, Larissa Faw - Friday, November 21, 2014
"We believe it is important to have an on-the-ground presence in Braz ...
- Techs, Telecoms Top WOM in Brazil, Colombia
Marketing Daily, Aaron Baar - Tuesday, November 4, 2014
According to a study from Keller Fay Group, Samsung is the most-discuss ...
- WPP's MediaCom Wins P&G's $75 Million Digital Media Duties For Latin America
MAD, Steve McClellan - Friday, October 31, 2014
The win is the latest in a string of victories for t ...
- OMD Named Agency Network Of The Year At Festival Of Media Latam
MAD, Steve McClellan - Monday, October 6, 2014
OMD won three Gold awards and other prizes at ceremony in Mia ...
- ... Just The Facts
Research Brief, Jack Loechner - Monday, September 29, 2014
Thanks to Pew Research, and author Jens Manuel Krogstad, we have so ...
- Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both ...
- Martin Mercado, McCann Partner In New Argentina Agency
MAD, Steve McClellan - Tuesday, September 23, 2014
Mercado, a celebrated Argentinian creative, was behind a controversial Anti-British ad th ...
- Road To Rio: WPP Extends Its Brazilian Shopping Binge
MAD, Steve McClellan - Thursday, September 18, 2014
The holding company has just completed its fourth Brazilian M&A deal th ...
- MediaMath Brings DataXpand's Latin American Audience Segments To DSP
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
MediaMath, a demand-side platform (DSP), on Tuesday announced a partnership with DataXpan ...
- JWT Buys Control Of Brazilian Digital Shop Try
MAD, Steve McClellan - Thursday, September 4, 2014
The purchase is the latest acquisition of a Brazilian ad shop ...
- Latin America Poised For Mobile Gains
MoBlog, Mark Walsh - Tuesday, August 26, 2014
When it comes to mobile advertising, Latin America is still just ...
- Global TV Ad Spend Rises, Despite National Differences
MediaDailyNews, Wayne Friedman - Friday, August 22, 2014
Global TV advertising spending will slightly improve this year versus a ye ...
- TubeMogul Expands Into LatAm, Opens Offices In Mexico, Brazil
Real-Time Daily, Tyler Loechner - Wednesday, August 20, 2014
Programmatic video ad platform TubeMogul on Tuesday announced it has expanded in ...
- PubMatic Taps Narcio As Regional Manager, LatAm
Real-Time Daily, Tyler Loechner - Thursday, August 14, 2014
Supply-side platform (SSP) PubMatic on Thursday announced it has appointed Fernando Narc ...
- Rubicon Names 2 International MDs: Zanatta In LatAm & Brown In UK
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Rubicon Project has announced the appointment of Patrizio Zanatta as managing directo ...
- World Cup Helps Boost DirecTV Revs 5%
MediaDailyNews, Wayne Friedman - Thursday, July 31, 2014
DirecTV posted 5% higher second-quarter revenues -- a direct result of near ...
- App Ad Demand Grows In China, Emerging Areas
Mobile Marketing Daily, Mark Walsh - Thursday, July 17, 2014
China-based mobile ad firm AppFlood released data Thursday showing app install rat ...
- McCann Promotes Pablo Walker To CEO Of Its European Operation
MAD, Steve McClellan - Thursday, July 10, 2014
He succeeds Gustavo Martinez who left for JWT earlier this year. Walk ...
- Telemundo, Sony Strike TV Production Deal
MediaDailyNews, Erik Sass - Tuesday, July 1, 2014
Telemundo has tapped Sony Pictures Television to produce three new prime-time seri ...
- Grey Group Joins The 'Circus'
MAD, Larissa Faw - Friday, June 13, 2014
The WPP agency is acquiring a majority stake in Circus Peru, sa ...
- AKQA Opens Its First Latin America Office
MAD, Steve McClellan - Monday, June 2, 2014
The shop has hired a well-regarded creative team from sibling agency Ogil ...
- NUVOtv Revamps Advertising, Executive Suite
MediaDailyNews, Wayne Friedman - Monday, June 2, 2014
Just before the TV upfront negotiations begin to ramp up, NUVOtv, t ...
- Lotame Taps DataXpand's 'Data Marketplace' To Reach Latin American Audiences
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Data management platform (DMP) Lotame this week announced a partnership with DataXpan ...
- Olympusat Bows New Hispanic Cable Channels
MediaDailyNews, Erik Sass - Tuesday, May 13, 2014
The rapidly growing U.S. Hispanic cable TV marketplace is getting even bigg ...
- Microsoft Opens Miami Innovation Center Connecting With Latin America
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 2, 2014
Microsoft said Friday that it will open in Miami its first Innovati ...
- DAN To Acquire Brazil's NBS
MAD, Steve McClellan - Wednesday, April 30, 2014
The agency has a portfolio of clients spanning various industry sectors, includi ...
- It's Time: Search, Advertising Agencies Must Bend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 30, 2014
Agencies need to "bend their thinking" and become more flexible with contra ...
- The Trade Desk Adds Keyword Targeting To DSP Via Grapeshot
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot ...
- Omnicom Media Group Expands In Latin America
MAD, Steve McClellan - Wednesday, April 16, 2014
The company has acquired Santiago-based Media Interactive SA, one of the bigge ...
- Hold The FX, Tell Me A Story
MAD, Larissa Faw - Monday, April 14, 2014
Lapiz, the Leo Burnett multicultural shop focuses on great story telling ...