- Dentsu Aegis Expands MKTG To Canada With S&E Sponsorship Acquisition
MAD, Steve McClellan - Friday, December 2, 2016
Dentsu Aegis Network has acquired S&E Sponsorship Group in Canada which t ...
- Vaccariello Named EIC, Meredith Parents Network
Publishers Daily, Sara Guaglione - Monday, November 21, 2016
This is a homecoming for Liz Vaccariello, who was executive editor ...
- Tycoon Uses Full-Page Ads To Break Up
The Daily Blog, Erik Sass - Thursday, November 17, 2016
"Say it with diamonds" is wise romantic advice when things are goi ...
- Meredith Teams With HGTV Stars To Launch 'Magnolia Journal'
Publishers Daily, Sara Guaglione - Wednesday, October 5, 2016
This week, Meredith will release the first issue of "The Magnolia Journal ...
- Time Inc. Names Leslie Yazel 'Real Simple' EIC
Publishers Daily, Sara Guaglione - Tuesday, October 4, 2016
Yazel is the publication's third editor in its 16-year history. She ...
- StyleHaul Launches Men's Lifestyle Hub 'Hauk'
Publishers Daily, Sara Guaglione - Friday, September 9, 2016
YouTube fashion network StyleHaul has launched a men's lifestyle vertical called "Hauk ...
- Thrillist Creates Branded Content For Ad Partners Via Facebook Canvas
Publishers Daily, Sara Guaglione - Friday, July 22, 2016
Thrillist is using Facebook Canvas to create campaigns for their advertisers, usi ...
- Meredith Launches Lifestyle Mag With HGTV's Gaines
The Daily Blog, Erik Sass - Wednesday, July 20, 2016
Women's interest publisher Meredith Corp. is again defying conventional wisdom about t ...
- #HeterosexualPrideDay Should Totally Be A Thing, No, Really
The Social Graf, Erik Sass - Thursday, June 30, 2016
Some people took to social media to proclaim June 29 "Heterosexual Pri ...
- Time Inc. Adds 2 New Categories, Execs: Fashion & Luxury, Lifestyle
Publishers Daily, Sara Guaglione - Friday, May 20, 2016
Time Inc.'s EVP Evelyn Webster is changing the structure of 17 title ...
- 'Veranda' Dedicates Issue To Historic Preservation
Publishers Daily, Sara Guaglione - Friday, May 13, 2016
The May-June issue (which hit newsstands Tuesday) marks the first time Veran ...
- Wedgwood Launches Online Mag, 'Behind the Blue Door'
The Daily Blog, Erik Sass - Monday, May 16, 2016
Anyone who has been to Britain or has British friends knows th ...
- Preston Kelly Lands Weather Shield Account
MAD, Larissa Faw - Wednesday, May 11, 2016
The Minneapolis-based Preston Kelly will develop an integrated brand campaign promoting t ...
- Madigan Returns To 'Real Simple' As Director Of Video
Publishers Daily, Sara Guaglione - Friday, May 6, 2016
Brian Madigan will oversee the brand's entire video strategy and manage t ...
- Daily Beast Creates Red Label, Lifestyle Content Targets Affluent Millennials
Publishers Daily, Sara Guaglione - Tuesday, April 26, 2016
The initiative will be led by a new team of four seni ...
- Meredith Parent Network, YouTube Team To Create 'Moms' Content
Publishers Daily, Sara Guaglione - Friday, April 8, 2016
"What's Up Moms" has more than 1 million subscribers and over ...
- Perfect Fools Lands Creative Duties For Zound Headphones
MAD, Larissa Faw - Friday, April 1, 2016
The agency is being tasked with helping the headphone and speaker market ...
- 'Economist' Relaunches 'Intelligent Life' Magazine As '1843,' Goes Global
Publishers Daily, Sara Guaglione - Tuesday, March 1, 2016
'1843' plans to increase its global coverage by going beyond Europe ...
- Meredith Print Revs Soar, Digital Ads Hit Record High
Publishers Daily, Sara Guaglione - Wednesday, January 27, 2016
Revenues were $267 million compared to $242 million in the prior-year perio ...
- Better Homes And Gardens Launches Redesign
Publishers Daily, Sara Guaglione - Friday, January 15, 2016
New editor-in-chief of 'Better Homes and Gardens,' Stephen Orr, debuted a redesign ...
- Campbell Ewald Helps Atkins Reposition Its Brand
MAD, Larissa Faw - Tuesday, January 12, 2016
A new campaign with actress Alyssa Milano is designed to reposition t ...
- Chinese Company Buys 60% Stake In Grindr
Mobile Marketing Daily, Gavin O'Malley - Tuesday, January 12, 2016
Beijing Kunlun Tech Company has agreed to pay $93 million in exchan ...
- LiveOutdoors Relaunches With More Native Ads
Publishers Daily, Erik Sass - Thursday, November 19, 2015
CraveOnline's active men's lifestyle site, LiveOutdoors.com, has relaunched with a revamped W ...
- StrawberryFrog Seeks 'Happy' Villagers
MAD, Larissa Faw - Tuesday, November 10, 2015
StrawberryFrog is attempting to lure residents for a new urban residential developme ...
- Dentsu Aegis Forms New Global Network Around MKTG
MAD, Steve McClellan - Tuesday, October 20, 2015
Dentsu Aegis Network is crafting a new global network brand with MK ...
- Risks And Rewards For Advertisers Aligning With Transgender Content
MAD, Larissa Faw - Monday, June 29, 2015
With ABC Family's "Becoming Us," TLC's July 15 debut of "I ...
- Simmons, KBS Introduce New Campaign To Reposition Mattress As A Lifestyle Brand
MAD, Larissa Faw - Friday, June 5, 2015
Most mattress advertising campaigns stick to the same playbook: nighttime images ...
- Brit + Co. Raises $23M
Around the Net In Media, Gavin O'Malley - Friday, May 22, 2015
Brit Morin -- who some are calling the Martha Stewart of Silic ...
- Rockfish Wins Pappy & Company And A Major Brand Overhaul Is In The Works
MAD, Larissa Faw - Monday, April 13, 2015
Originally launched in September 2013, Pappy & Company, a brand offering bourb ...
- People In Emerging Markets Wary Of Web's Influence
Around the Net In Media, Gavin O'Malley - Friday, March 20, 2015
Across emerging markets (where U.S. tech giants see their future), a majori ...