- Jameson Irish Whiskey Casts Comedian Aisling Bea To 'Widen Your Circle'
Marketing Daily, Steve Ellwanger - Tuesday, September 20, 2022
The first campaign spot from TBWA\Dublin was shot in a pub ...
- Live Tastings Help Drive D2C Growth At Vintage Wine Estates
Marketing Daily, Steve Ellwanger - Monday, September 19, 2022
The company is working on "a complete repositioning and a whole n ...
- TV Alcohol Ad Impressions: Beer Brands Decline While Alternatives Gain Share
CPG Insider, Steve Ellwanger - Friday, September 16, 2022
Most likeable ad: The "All Together Now" commercial for Guinness, set ...
- Brown-Forman To Acquire Ultra-Premium Gin Mare Brand
Marketing Daily, Steve Ellwanger - Thursday, September 8, 2022
The company first entered the gin category in 2019, with the purcha ...
- Federal Government May Mandate Listing Ingredients On Wine Labels
Marketing Daily, Steve Ellwanger - Friday, August 26, 2022
Treasury Department report suggests "rules that protect consumers and public health whi ...
- Constellation Tops Off Wine Buys, Reportedly Bails On Haus Aperitif Funding
Marketing Daily, Steve Ellwanger - Monday, August 15, 2022
Constellation recently touted its ambition to be "the #1 player in fi ...
- Pabst Blue Ribbon Fills Michigan Hotel Rooms With Nostalgia
Marketing Daily, Steve Ellwanger - Monday, August 15, 2022
Located in Michigan's Grand Traverse Motel, they're called The Arcade Room, T ...
- D2C Wine Volume Declines As Prices Inch Higher
Marketing Daily, Steve Ellwanger - Friday, August 12, 2022
The overall drop in volume for all sizes of wineries is reflecti ...
- In Walkup To 30th Anniversary, Lagunitas Unleashes Dog Image Across Its Portfolio
Marketing Daily, Steve Ellwanger - Thursday, August 11, 2022
The dog will take on different looks depending on the product: ha ...
- Alcohol Beverage Trends Favor 'Better For You,' Ecommerce
CPG Insider, Steve Ellwanger - Friday, August 5, 2022
The better-for-you beverages include those with no and low-alcohol, lower calories a ...
- As Usher Describes Remy Martin Cognac, AI Generates Bottle Image
Marketing Daily, Steve Ellwanger - Wednesday, August 3, 2022
Ad aims to "find a harmony between what you see... and wh ...
- As Beer Lags, Anheuser-Busch Leans On Cutwater, Nutrl Premium Drinks
Marketing Daily, Steve Ellwanger - Tuesday, August 2, 2022
Launched in the United States last fall, Nutrl is a premium bra ...
- Naked Wines Blames 'Middleman' For High Retail Prices
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
As seen in the first major national campaign from D2C brand Nak ...
- Boston Beer Doubling Down On Taste Amid Hard Seltzer Decline
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
"We believe hard seltzers will remain an important beer industry segment ...
- Two Molson Coors Campaigns Get Juicy
Marketing Daily, Les Luchter - Tuesday, July 19, 2022
"It's getting juicy," declares Simply Spiked's first campaign ever, noting Coke's Simp ...
- Florida Panhandle Retailer Targets Vacationers Via OOH
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Campaign will run through Labor Day on 10 highway billboards, targeting "sur ...
- What's In The Sky(y)? Why, It's A 'Nope'-Themed Vodka Campaign
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Skyy, the film's "official spirit partner," says the movie will have "wi ...
- 2 Summery Brands Team Up To Give Away Pool Time
Marketing Daily, Les Luchter - Monday, July 11, 2022
High Noon, E&J Gallo's vodka-based hard seltzer brand, and Swimply, the "Airb ...
- Happy July 4th! Pernod Ricard Pushes U.S Whiskeys
Marketing Daily, Les Luchter - Friday, July 1, 2022
New American Whiskey Collective will produce and market Jefferson's, Smooth Ambler, Rabb ...
- Twisted Tea Marks 4th With Boston Twea Party
Marketing Daily, Les Luchter - Tuesday, June 28, 2022
The brand, owned by Boston Beer, decided to throw its own Bost ...
- Cowpokes Without Horses Plug RTD Spirit Ranch Rider
Marketing Daily, Les Luchter - Monday, June 27, 2022
Brand aims to "reflect a sense of joy," says co-founder. "The weird ...
- Reebok Beer? Harpoon Sneakers? Active Tie-In Goes Running
Marketing Daily, Les Luchter - Friday, June 24, 2022
Harpoon Brewery and Reebok, both based in Boston, have combined resources ...
- Simply Spiked, Refrshr Add Punch To Lemonade Season
Marketing Daily, Les Luchter - Wednesday, June 22, 2022
Simply Spiked Lemonade is an offshoot of Coke's Simply, which is simp ...
- Magic Hour, Sun Vacation: Spirit Brands Celebrate Solstice Creatively
Marketing Daily, Les Luchter - Monday, June 20, 2022
Reyka is sending $100 to 50 people via CashApp for winners ...
- Jack And Coke Marks Soft Drink Giant's Latest Alcoholic Entry
Marketing Daily, Les Luchter - Monday, June 13, 2022
The RTD beverage, which combines Coke with Brown-Forman's Jack Daniel's Tennessee Whiske ...
- Folks 'Freak Out Responsibly' For Hard Mtn Dew
Marketing Daily, Les Luchter - Monday, June 13, 2022
Folks are going to great lengths to get their hands on Ha ...
- 'How Dry I Am': New Theme Song For Younger Cohorts
CPG Insider, Steve Ellwanger - Friday, June 10, 2022
Conscientious drinking -- "dry dates," sampling low-alcohol brands and those with heal ...
- Absolut, Continuing To Mix It Up, Launches Front Yard Citrus Club
Marketing Daily, Les Luchter - Wednesday, June 8, 2022
Last summer, Absolut was encouraging pandemic-weary drinkers to mix responsibly with ea ...
- Hard Seltzers With Fruit Juice Hit The Campaign Trail
Marketing Daily, Les Luchter - Monday, June 6, 2022
Fruit Smash features an actual talking head turning a stale "Office Part ...
- Jaguar Land Rover Celebrates Queen's Platinum Jubilee
Marketing Daily, Tanya Gazdik - Sunday, June 5, 2022
Other brands that had a presence in the festivities include Diageo's Pimm ...