- Maker's Mark Named Official Spirits Sponsor, Basketball League 'Unrivaled'
Marketing Daily, Teresa Buyikian - Tuesday, December 9, 2025
The brand's first sports sponsorship will provide exclusive merch and activations ...
- White Claw Joins With Comedy Trio Please Don't Destroy For Roast Host Collection
Marketing Daily, Teresa Buyikian - Monday, December 8, 2025
The Roast Host Collection includes dinner plates inscribed with lines like "Y ...
- Sazerac's First Super Bowl Spot To Feature Svedka Vodka Fembot
Marketing Daily, Teresa Buyikian - Thursday, December 4, 2025
The ad reportedly marks the first national Super Bowl spot for ...
- Patrick Schwarzenegger Reprises Role As Ketel One's Spirit Advisor
Marketing Daily, Teresa Buyikian - Tuesday, December 2, 2025
The actor stars in digital and social content that runs throughout t ...
- 'Dry January' Campaign Focuses On What Non-Drinkers Gain
Marketing Daily, Danielle Oster - Monday, December 1, 2025
Running across digital and social channels, the 2026 campaign drives viewers ...
- Johnnie Walker Keeps Walking: Q&A With VP Josh Dean
Marketing Daily, Teresa Buyikian - Wednesday, November 26, 2025
"We created a mosaic of scenes that mirror the mindset of peop ...
- Skrewball Whiskey Celebrates Friendship During The Holidays
MAD, Fern Siegel - Wednesday, November 26, 2025
The brand's singular message: "Skrew the Usual." ...
- Molson Coors Prompts Consumers To 'Just Bring The Beer' This Holiday Season
Marketing Daily, Teresa Buyikian - Tuesday, November 25, 2025
Campaign "celebrates beer as the ultimate no-pressure, no-pretense crowd-pleaser that brings peop ...
- 'Keep' It: Johnnie Walker Celebrates Forward Motion, Personal Progress
MAD, Fern Siegel - Monday, November 24, 2025
The Anomaly campaign promotes creativity, persistence and self-belief. ...
- Customizable Hard MTN Dew Can Cards Combine Booze, Holiday Greetings
Marketing Daily, Teresa Buyikian - Monday, November 24, 2025
Consumers can customize cans by submitting their "most chaotic, meme-worthy, or glorious ...
- Smirnoff Celebrates NFL With Merch, Online WAGs Show
Marketing Daily, Teresa Buyikian - Monday, November 24, 2025
The series "Wife'd Up, Mic'd Up" features pregame cocktail rituals of player ...
- 'Aperolidays' Campaign Introduces Summer Spritz To Winter Holidays
Marketing Daily, Teresa Buyikian - Friday, November 21, 2025
Canadian actress Nina Dobrev is showcasing the Aperol Spritz as the "perfe ...
- 'Knight' Time: Don Q Redefines Classic Rum For Urban Adults
MAD, Fern Siegel - Thursday, November 20, 2025
The alma campaign encourages the demo to try something new. ...
- Mike's Hard Lemonade Seeks Fantasy Football Pro For Brand Endorsement
Marketing Daily, Teresa Buyikian - Thursday, November 20, 2025
Contest winner will receive $25,000, a championship ring and a "one-of-a-kind letterm ...
- Hardin's Creek Bourbon Attracts New Generation With Fantasy Labels
MAD, Fern Siegel - Wednesday, November 19, 2025
Design Bridge artistry pays tribute to the Kentucky warehouses that store t ...
- Buzzy Cookies: Guinness, Last Crumb Collab Pairs Beer, Sweet Flavors
Marketing Daily, Teresa Buyikian - Wednesday, November 19, 2025
The Guinness x Last Crumb Holiday Cookie Drop features six cookie flavor ...
- Corona Uses Sun-Powered Photography To Celebrate 100th Anniversary
Marketing Daily, Teresa Buyikian - Tuesday, November 18, 2025
The shots of the Chilean coastline were taken with pinhole photography, whi ...
- Angry Orchard Channels Holiday Frustration With 'World's Angriest' Cider
Marketing Daily, Teresa Buyikian - Monday, November 17, 2025
Limited-edition version is "infused with real anger from real people" via aud ...
- Natural Light Beer Celebrates Garage Culture
Marketing Daily, Teresa Buyikian - Friday, November 14, 2025
"The garage isn't just where they grab a cold beer, it's t ...
- Enjoying Wine? 'Don't Overthink It' Says Winemaker Bread & Butter
Marketing Daily, Teresa Buyikian - Thursday, November 13, 2025
Bread & Butter takes aim at the snobbery often present in t ...
- George Strait's Codigo 1530 Tequila Offers Cowboy Cocktail Kit
Marketing Daily, Teresa Buyikian - Tuesday, November 11, 2025
Kit includes a bottle of the tequila, honey fig syrup and co ...
- Ballz on the Wallz Keeps Sazerac's RTD Cocktail Cold This Holiday Season
Marketing Daily, Teresa Buyikian - Monday, November 10, 2025
The limited-edition cocktail kit features six 200-ml Elf Maple Syrup Sundae BuzzBal ...
- Blake Lively's Betty Brands Team Up With Serendipity3
Marketing Daily, Teresa Buyikian - Friday, November 7, 2025
Collab between actress' two beverage brands and New York City dessert sp ...
- Tito's Vodka's 'Turkey Rot' Replaces Turkey Trot This Holiday Season
Marketing Daily, Teresa Buyikian - Tuesday, November 4, 2025
Promotion benefiting Meals on Wheels America invites consumers to "''race' toward t ...
- Tequila Don Julio Observes Dia de Muertos: Q&A With VP Marketing Salvador Padron
Marketing Daily, Teresa Buyikian - Friday, October 31, 2025
Brand sponsors global pop-ups that share pan de muerto, a traditional swe ...
- Heineken Aims To Bring Customers Together IRL
Marketing Daily, Teresa Buyikian - Friday, October 31, 2025
Campaign starring the New York Knicks' Josh Hart encourages Heineken drinkers ...
- Upcoming 'Predator: Badlands' Gets Boost From Garage Beer Short
Marketing Daily, Teresa Buyikian - Thursday, October 30, 2025
The Jason and Travis Kelce-owned brew filmed an homage to original "Predator ...
- Bombay Sapphire Pays Homage To Signature Hue At Electric Boat Races
Marketing Daily, Teresa Buyikian - Wednesday, October 29, 2025
Official gin partner of E1 World Electric Powerboat Series sponsors multiple Mia ...
- Brugal Rum Campaign Highlights Family Brand's Passion For Craft
Marketing Daily, Teresa Buyikian - Monday, October 27, 2025
The multichannel U.S. campaign runs out-of-home in high-foot-traffic areas of New Yo ...
- Pantalones Tequila: Celebrating Matthew McConnaughey's Pants-less Past
Marketing Daily, Teresa Buyikian - Friday, October 24, 2025
Brand owners McConnaughey and wife mark his run-in with the police ov ...