- Dentsu Acquires Google, Salesforce Experts E-Nor
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2020
This acquisition cements Dentsu's commitment to being the largest reseller of Goog ...
- Now As One Company, ViacomCBS Ad Sales Undergoes Major Staff Changes Under Ross
Television News Daily, Wayne Friedman - Wednesday, January 15, 2020
Combining CBS and Viacom advertising staff under Jo Ann Ross, who wi ...
- Healthcare Marketing Group W2O Acquires 21Grams
MAD, Larissa Faw - Monday, January 13, 2020
21Grams' core capabilities include advertising, patient storytelling, medical education, strategy, analytics a ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, Display
Television News Daily, Wayne Friedman - Monday, January 13, 2020
Advertisers can now buy Nexstar's OTT, digital video, display, streaming audio a ...
- UK's The Specialist Works Acquires Exact Media's Connections Unit
MAD, Larissa Faw - Friday, January 10, 2020
UK media agency The Specialist Works (TSW) is expanding its North Ameri ...
- TCA: CBS Midseason Offers More Crime/Procedural Dramas Post-Viacom Merger
Television News Daily, Wayne Friedman - Sunday, January 12, 2020
CBS touted NYPD drama "Tommy" and "FBI: Most Wanted" at the Televisi ...
- Meredith Acquires 'Swearby,' Digital Recommendations Platform
Publishers Daily, Melynda Fuller - Thursday, January 9, 2020
Meredith just upped its ecommerce efforts. SwearBy works by providing a spa ...
- Weyland Completes $25 Million Push Holdings Acquisition
Email Marketing Daily, Ray Schultz - Thursday, January 9, 2020
Weyland expects Push will give it a beachhead in North America f ...
- S4 Absorbs Latam Content Agency Circus Marketing
MAD, Steve McClellan - Wednesday, January 8, 2020
The agency has 350 people across eight offices and counts Netflix, Goog ...
- Another Agency Buys Itself Back From IPG
Mediapsssst, Richard Whitman - Wednesday, January 8, 2020
Atlanta-based Fitzgerald & Co. was acquired by Interpublic in 1998 and ...
- 'Metro,' 'amNewYork' Merge, 'Metro' Staff In New York, Philadelphia Let Go
Publishers Daily, Sara Guaglione - Monday, January 6, 2020
Schneps Media has acquired the assets of daily commuter newspapers Metro N ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV Reach
Television News Daily, Wayne Friedman - Monday, January 6, 2020
News Corp. will own 7% of Tremor in the deal. Tremor h ...
- News Corp To Sell Unruly To Tremor Media
Around the Net In MAD London, Sean Hargrave - Monday, January 6, 2020
Video advertising business Unruly will be sold by Rupert Murdoch's News Co ...
- Tremor Buys Unruly Video Marketplace From News Corp
Digital News Daily, Karlene Lukovitz - Monday, January 6, 2020
The acquisition of the programmatic marketplace will give Tremor a global footpri ...
- Mimecast Acquires Threat Protection Provider Segasec
Email Marketing Daily, Ray Schultz - Monday, January 6, 2020
The combined tools will help brands prevent attacks that imitate their domain ...
- Publicis Groupe Is 2019 Marketing Services M&A King
Mediapsssst, Richard Whitman - Thursday, January 2, 2020
That's according to a rundown by consultant R3, which assessed 489 dea ...
- Ad-Supported Streamer Xumo To Be Integrated Into Sony, Panasonic Smart TVs
Television News Daily, Wayne Friedman - Thursday, January 2, 2020
Xumo is looking to grow its ad-supported TV efforts around the laun ...
- Acquisitions Of The Past Decade Will Influence Advertising, Diversity In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 31, 2019
Apple, Amazon, Facebook and Google, among others, will demonstrate diversity in 20 ...
- What You Read: The 'Search Insider' Top 10 In 2019
Performance Marketing Insider, Laurie Sullivan - Monday, December 30, 2019
Adult websites gaining traction from mobile devices, DuckDuckGo and Microsoft Bing increas ...
- Palm Beach Media Group Adds 6 Lifestyle Titles
Publishers Daily, Fern Siegel - Friday, December 27, 2019
Palm Beach Media Group, which specializes in local luxury titles, recently acquir ...
- Comcast Reportedly In Talks To Buy Free, Ad-Supported Streamer Xumo
Television News Daily, Wayne Friedman - Friday, December 27, 2019
Xumo would boost carriage for the new premium service Peacock -- whi ...
- Jellyfish Now Has A Social Life
MAD, Steve McClellan - Thursday, December 26, 2019
Jellyfish acquired the social media creative agency for an undisclosed sum. Soci ...
- ViacomCBS To Take Equity Stake In Miramax, Building On Its Film Library
Television News Daily, Wayne Friedman - Friday, December 20, 2019
Looking to build on its new corporate merger with CBS, the n ...
- Rubicon And Telaria To Merge In A Stock-For-Stock Deal To Strengthen CTV Market
Digital News Daily, Laurie Sullivan - Thursday, December 19, 2019
The merger is expected to close in the first half of 202 ...
- Havas Continues Acquisition Spree in Fast-Growing India Market
Mediapsssst, Richard Whitman - Thursday, December 19, 2019
Experiential agency Shobiz is the company's third agency acquisition in the count ...
- TiVo Strikes $3 Billion Merger All-Stock Deal With Xperi
Television News Daily, Wayne Friedman - Thursday, December 19, 2019
Tivo is merging with Xperi Corp., a company focused on audio, imagi ...
- Nielsen Sells Music Unit To Valence Media, Owner Of Billboard-The Hollywood Reporter
MediaDailyNews, Wayne Friedman - Wednesday, December 18, 2019
Nielsen is selling its music data unit Nielsen Music to Valence Medi ...
- Laura Desmond's Full Plate Just Got Fuller
Mediapsssst, Richard Whitman - Wednesday, December 18, 2019
The former Publicis Groupe media veteran has just been named chair ...
- Attention Capital Acquires Girlboss, Plans To Expand Staff, App
Publishers Daily, Melynda Fuller - Tuesday, December 17, 2019
Over the past two years, Girlboss's media platform has expanded to inclu ...
- ABM Provider Terminus Acquires Sigstr, Email Signature Platform
Email Marketing Daily, Ray Schultz - Tuesday, December 17, 2019
The merger will allow clients to align account-centric messaging, including email, Termin ...