- Vice's Virtue Acquires Consultancy Pltfrmr
MAD, Larissa Faw - Tuesday, March 30, 2021
Pltfrmr's co-founders Chris Garbutt and Colin Mitchell will be taking on executi ...
- Publicis Groupe Deal Rumors Heat Up Again
MAD, Larissa Faw - Monday, March 29, 2021
Rumors abound of a hookup with Vivendi's Havas. Vivendi calls the repor ...
- News Corp. To Acquire HMH Books & Media For $349 Million
Publishers Daily, Ray Schultz - Monday, March 29, 2021
Deal includes strong children's and lifestyle front list and production unit involv ...
- Security Firm Hornetsecurity Acquires Zerospam
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Hornetsecurity says it will be investing heavily in the Zerospam partner communi ...
- Ad-Tech Firm TripleLift Acquired By Private Equity Firm
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
TripleLift, a pioneering ad-tech company utilizing computer vision and machine learning ...
- News Corp. To Acquire 'Investor's Business Daily' For $275M
Publishers Daily, Ray Schultz - Thursday, March 25, 2021
The title will be part Dow Jones, but will remain a separa ...
- Tribune Board Approves $630 Million Alden Bid, But Allows Bainum To Pursue Counter Offer
Publishers Daily, Ray Schultz - Wednesday, March 24, 2021
Stuart Baiman's prospective offer of $18.50 per share tops Alden's bid ...
- Connelly Partners Acquires Content Agency VRX Studios
MAD, Larissa Faw - Tuesday, March 23, 2021
This deal is designed to build upon Connelly's travel and tourism experti ...
- Blaze Verify And TheChecker Rebrand As Emailable
Email Marketing Daily, Ray Schultz - Tuesday, March 23, 2021
TheChecker was acquired in January by Blaze Verify owner Cache Ventures. ...
- Optimizely, Formerly Episerver, Acquires Zaius
Email Marketing Daily, Ray Schultz - Monday, March 22, 2021
The purchase, the firm's second in a year, will provide brands wi ...
- French Email Provider Sarbacane Group Acquires A Competitor
Email Marketing Daily, Ray Schultz - Friday, March 19, 2021
Sarbacane has purchased rapidmail, a German rival to its company Mailify ...
- Maropost Acquires Ecommerce Firm Neto For $60 Million
Email Marketing Daily, Ray Schultz - Thursday, March 18, 2021
Maropost, an email and SMS automation firm, adds the ecommerce capabilities ...
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Monday, March 15, 2021
The key is to help publishers take advantage of their first-party dat ...
- Stirista Ups Data Strength, Acquires Venture Development Center
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
Stirista gained access to more data with the purchase. The announcement ...
- Industry Veteran Nick Brien Joins Velocity Acquisition Corp.
Mediapsssst, Richard Whitman - Thursday, March 11, 2021
Brien, the former CEO/Americas at Dentsu International, serves as Chief Strategy Offic ...
- W-T Acquires Mobile Commerce Specialist NN4M
Mediapsssst, Richard Whitman - Friday, March 5, 2021
The Edinburgh-based agency will become part of Wunderman Thompson Commerce. WT sa ...
- Sitecore To Acquire Boxever And Four51
Digital News Daily, Ray Schultz - Wednesday, March 3, 2021
Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- Upland Software Acquires Customer Data Platform BlueVenn For $51.9 Million
Email Marketing Daily, Ray Schultz - Wednesday, March 3, 2021
Upland says that with a unified customer database, it can help clien ...
- FueledLoop Acquires 'Pregnancy & Newborn' Magazine, Builds On Its Maternity Market
Publishers Daily, Ray Schultz - Tuesday, March 2, 2021
The title joins a range of products for new mothers at FueledLo ...
- What Does DirecTV Turn Into Now?
TV Watch, Wayne Friedman - Wednesday, March 3, 2021
Some analysts believe rural areas could be a possible improving ground f ...
- Trendline Interactive Acquires LeadMD
Email Marketing Daily, Ray Schultz - Tuesday, March 2, 2021
The purchase of the performance marketing agency follows the February acquisition ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad a ...
- Alphonso Rebrands As LG Ads
Television News Daily, Wayne Friedman - Monday, March 1, 2021
LG Ads will offer connected TV ad inventory on its smart ...
- Trendline Interactive Acquires Data Insight Group
Email Marketing Daily, Ray Schultz - Thursday, February 25, 2021
The company previously purchased two email companies: Inbox Marketer and Inbox P ...
- Pocket Outdoor Media Buys 'Outside' Properties, Rebrands
Publishers Daily, Ray Schultz - Tuesday, February 23, 2021
Pocket Outdoor Media has renamed itself Outside, following its purchase of Outsi ...
- Publicis UK Acquires Octopus Group
MAD, Larissa Faw - Wednesday, February 17, 2021
Founded in 2001, the 60-person B2B specialist agency works with clients includi ...
- The Great Rebundling: Should Shopify Buy FedEx?
Media Insider, Dave Morgan - Thursday, February 18, 2021
Who will be next to try to tame -- or own ...
- Alden Global Capital To Acquire Tribune Publishing For $630 Million
Publishers Daily, Ray Schultz - Wednesday, February 17, 2021
The $17.25 per share deal is 21% higher than the $14.25 offer ...
- Active Interest Media's CEO Buys The Company
Publishers Daily, Fern Siegel - Tuesday, February 16, 2021
AIM's CEO-cofounder hopes to evolve the business "from a legacy magazine compa ...
- Post Holdings Creates SPAC Entity For More Growth Options
Marketing Daily, Steve Ellwanger - Wednesday, February 10, 2021
Newly formed Post special-purpose acquisition company plans to raise $400 million a ...