- Benchmark Email Acquires Contacts+
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
The announcement follows by weeks the snaring of a $3 million cred ...
- Word Press Parent Buys Content Analytics Platform Parse.ly
Publishers Daily, Ray Schultz - Tuesday, February 9, 2021
The combined platforms will enable content providers to understand metrics beyond pa ...
- HubSpot To Acquire Email Newsletter Publisher 'The Hustle'
Publishers Daily, Ray Schultz - Monday, February 8, 2021
'The Hustle,' which serves entrepreneurs, now has 1.5 million readers. HubSpot hop ...
- Magnite Acquires SpotX For $1.17 Billion
Television News Daily, Wayne Friedman - Friday, February 5, 2021
Magnite and SpotX claim the merger will create the largest independent CTV/vid ...
- 23andMe To Merge With Virgin Unit, Goes Public As Just 'Me'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
23andMe, a direct-to-consumer DNA testing service, on Thursday announced the intent ...
- Domino Design Brand Acquired By North Equity, Print Status In Review
Publishers Daily, Ray Schultz - Wednesday, February 3, 2021
Domino has an online presence with a website and email newsletter, b ...
- DMS Acquires Aimtell/PushPros, Push Notification Firm
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
The purchase adds AI-powered SaaS Technology to the DMS tech stack, t ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access ...
- Episerver Rebrands Itself As Optimizely
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
Episerver acquired Optimizely last year, and will now assume use of th ...
- Sorrell's S4 Capital Doubles Down On PR, Communications
MAD, Larissa Faw - Wednesday, January 27, 2021
L.E.O was founded in 2019 by Kevin King and Jess Clifton followi ...
- Publishers Have Little To Fear From Twitter's Entry Into Newsletters
Publishing Insider, - Thursday, January 28, 2021
These independent newsletters aren't necessarily a threat to established publishers, though t ...
- COMvergence Reports Smaller And Fewer Marcom M&A Deals in 2020
MAD, Steve McClellan - Tuesday, January 26, 2021
Total M&A deals in the marketing communications space fell for the fif ...
- Twitter's Revue Purchase Will Fuel Email Newsletters
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
Twitter hopes to offer writers and publishers new ways of sharing conte ...
- NBCU, Twitter Expand Advertising, Content Deal Globally
Television News Daily, Wayne Friedman - Monday, January 25, 2021
NBCUniversal and Twitter are expanding their seven-year advertising and live event content-foc ...
- Stagwell's Code & Theory Acquires Digital Shop Kettle
MAD, Larissa Faw - Friday, January 22, 2021
Under the deal, Kettle, whose CEO and co-founder is Olivier Peyre, wi ...
- Phenomenon Acquires Digital Shop Marketing Supply Co.
MAD, Larissa Faw - Wednesday, January 20, 2021
Founded in 2015 by Shane Bliemaster, Detroit-based MSC works with clients su ...
- Power Digital Acquires Social Method
Mediapsssst, Richard Whitman - Monday, January 18, 2021
Specializing in performance-based Facebook and Instagram media and creative services, Social Meth ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
Combining services with The Advantage Software Company aims to improve performance a ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purpo ...
- 'Medium' Buys Social Ebook Platform Glose
Publishers Daily, - Friday, January 15, 2021
Glose has more than 1 million readers in 200 countries; it carri ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media Agency
MAD, Steve McClellan - Thursday, January 14, 2021
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-buildi ...
- FuboTV Buys Sports Betting-Gaming Company Vigtory To Up Engagement
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Company executives say a key to its growth is augmenting its programmi ...
- S4 Capital Adds China Agency Tomorrow To Its Portfolio
Mediapsssst, Richard Whitman - Tuesday, January 12, 2021
The agency's founder Rogier Bikker will lead the MediaMonks/Tomorrow business in Chin ...
- Enthusiast Magazines 'Rock And Ice,' 'Climbing' Merge
Publishers Daily, Fern Siegel - Tuesday, January 12, 2021
The acquisition diversifies Pocket Outdoor Media's platform to better serve active lifesty ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- TheChecker Joins Blaze Verify In Cache Ventures Portfolio
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Cache Ventures hopes to dominate the email verification space with Blaze Veri ...
- W20 Buys Swoop, Forms New Health Tech Business
MAD, Larissa Faw - Friday, January 8, 2021
Swoop uses data and artificial intelligence techniques to help healthcare companies identi ...
- Rumors Swirl About Potential Publicis Groupe Transaction
MAD, Larissa Faw, Steve McClellan - Friday, January 8, 2021
The company declined to comment on a report that executives met wi ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric Theory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
S4 Capital began 2021 with two major U.S. acquisitions, including performance agen ...