- Russian Cyber Gang Attempts Two-Pronged BEC Scam: Agari
Email Marketing Daily, Ray Schultz - Tuesday, July 7, 2020
Cosmic Lynx targets employees at the VP level while impersonating outside leg ...
- S4 Capital Buys Lens10, Taps Ex-Ogilvy CEO For Board Duty
MAD, Larissa Faw - Tuesday, June 30, 2020
Lens10 is a data analytics firm that will merge with MightyHive ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, n ...
- MDC Partners Forming 'Special Committee' To Evaluate Stagwell Merger Proposal
MAD, Steve McClellan - Friday, June 26, 2020
MDC Partners said today that its board of directors has formed ...
- Demandbase Acquires Engagio: What Does It Mean To B2B?
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Demandbase’s purchase of Engagio could signal a collision course between ABM a ...
- Demandbase Acquires Engagio In ABM Platform Merger
Email Marketing Daily, Ray Schultz - Tuesday, June 16, 2020
The purchase combines two ABM platforms and will accelerate Demandbase's revenue growt ...
- Chicago's Target Data Merges With Aisle Rocket
MAD, Larissa Faw - Monday, June 8, 2020
Aisle Rocket's expertise in creative UX, brand storytelling, and e-commerce will compleme ...
- Apple Should Acquire Privacy Search Engine DuckDuckGo, Analyst Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple shou ...
- HomeServe USA Acquires Digital Agency Vincodo To Support Search, Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
The acquisition is intended to ramp up HomeServe's digital and search engi ...
- Cheil Worldwide Acquires Chinese Analytics Shop ColourData
MAD, Larissa Faw - Wednesday, June 3, 2020
Founded in 2014, the Shanghai-based ColourData has developed proprietary technology to he ...
- Adweek Sold, Again: Acquired By Media Investor Shamrock Capital
MediaDailyNews, Joe Mandese - Tuesday, June 2, 2020
Venerable ad trade publisher Adweek has a new parent for at lea ...
- Pocket Outdoor Media Acquires 3 Divisions Of AIM
Publishers Daily, Fern Siegel - Tuesday, June 30, 2020
The deal beefs us POM's stable of enthusiast magazines, adding "SKI," "Backpacke ...
- Netflix Buys Famed LA Egyptian Theatre, Plans Future Festivals, Events
Television News Daily, Fern Siegel - Friday, May 29, 2020
The streamer has purchased the legendary Grauman's Egyptian Theatre, an ornate mov ...
- Connexity Acquires Skimlinks As Affiliate Marketing Consolidation Continues
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Connexity on Thursday announced the acquisition of Skimlinks, which helps to moneti ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
Online is proving to be the most measurable and best-performing alternative f ...
- Constellation Acquires Tune, Combines With Cake To Consolidate Performance Marketing Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
The combined companies will become formidable rivals to Partnerize, Impact and othe ...
- Apple Buys NextVR, Heads In Virtual Reality Direction
Digital News Daily, Gavin O'Malley - Friday, May 15, 2020
NextVR has specialized in turning live events, like NBA basketball games a ...
- Facebook Acquires GIPHY, Could Help Brands Develop Customized Ads
Digital News Daily, Gavin O'Malley - Friday, May 15, 2020
GIPHY will be folded into Facebook's Instagram unit, while its massive libra ...
- Performance Ad Dollars Flow In For Google, Publishers, Brands During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 15, 2020
Reports show an overall decline in sales, but performance in several affilia ...
- Kustomer To Acquire Reply, Spain-Based Machine-Learning Firm
Email Marketing Daily, Ray Schultz - Friday, May 15, 2020
Reply offers deflection widgets that can be embedded in email. The te ...
- Game On: AppLovin To Buy Machine Zone
Publishers Daily, Gavin O'Malley - Thursday, May 14, 2020
Machine Zone is credited with helping to bring the free-to-play, massively multiplay ...
- Cognism Acquires Mailtastic, Email Signature Firm
Email Marketing Daily, Ray Schultz - Monday, May 11, 2020
Cognism purchased German-based Mailtastic as part of its European expansion. It conten ...
- Zoom Buys Keybase, Enhances Cybersecurity
Digital News Daily, Gavin O'Malley - Thursday, May 7, 2020
With the purchase, Zoom can now build end-to-end encryption into its vid ...
- Omnicom Merges Rapp With Proximity, Scognamiglio Will Lead
MAD, Steve McClellan - Thursday, May 7, 2020
The combined entity, based in London, will use Rapp's branding and ...
- Virgin Media And O2 Merge
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2020
Virgin Media and O2 are merging to form a GBP31bn giant th ...
- Axel Springer Merges eMarketer, Business Insider Intelligence To Form 'Insider Intelligence'
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
eMarketer, founded in 1996 and acquired by German publishing company Axel Spring ...
- Namogoo Broadens Ecommerce Offering With Purchase Of Personali
Digital News Daily, Ray Schultz - Monday, May 4, 2020
Namogoo, which blocks unauthorized ad injections on sites, has acquired Personali, ...
- AT&T Merging Xandr Into WarnerMedia
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
The long-expected merger comes days after John Stankey's choice as AT&T's ne ...
- Google Purchase Of Fitbit Deserves Close Look, Advocates Say
PolicyBlog, Wendy Davis - Thursday, April 30, 2020
"Given Google's existing dominance in the gathering and monetizing of consumer dat ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segment ...