B2B intelligence platform Demand Science has acquired TrustedOut, a Paris-based firm that offers content data technology. Terms were not disclosed.
The deal combines Demand Science’s demand, data, content and analytics capabilities with TrustedOut’s firmographic data, media-validated profiles and AI-based predictive intent capability, the firm says.
The purchase, the company’s fifth since last August, will enable Demand Science to “leverage and accelerate our AI capabilities to predict marketplace intent,” states Peter Cannone, CEO of Demand Science.
Demand Science utilizes AI, machine learning and natural-language processing to power our data aggregation, enhancement and intelligence engine,” states Bill Harrigan, chief strategy officer for Demand Science.