- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Google Search, Chrome, Android Scams Thwarted By AI
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google on Thursday began sharing how it uses AI to fight intern ...
- Highlight Reel: Social Media Giants Report Q1 Earnings
MediaDailyNews, Colin Kirkland - Monday, May 5, 2025
Some of the biggest social media companies reported Q1 2025 earnings la ...
- Reddit Stock Sinks Despite Google Partnership To Improve Search
MediaDailyNews, Laurie Sullivan - Tuesday, March 18, 2025
Reddit's stock has declined 41% in the last month despite its acce ...
- MGID Release Of CPA Bidding Algorithm To Follow CTR Tool
MediaDailyNews, Laurie Sullivan - Friday, March 14, 2025
MGID recently released AI-powered CTR Guard, designed to combat ad fatigue a ...
- Perplexity Unveils Plan For AI-Based Web Browser
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
The AI-based browser will support the rise of agents for search. Agent ...
- Snapchat Offers Brands More Control Over Ad Placement
MediaDailyNews, Colin Kirkland - Monday, February 24, 2025
Snapchat has launched a new brand suitability suite designed to offer advertise ...
- Apple, Google Remove Malicious Mobile Apps From Respective App Stores
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 11, 2025
SparkCat uses machine learning to scan image galleries and steal screenshots containi ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- Reddit Tests Conversational 'Ask' AI Tool
MediaDailyNews, Laurie Sullivan - Monday, December 9, 2024
Search-based interfaces supported by AI have become the next wave in conversation ...
- Opera Ads Carves One Notch Deeper Into Browser Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2024
Opera Ads Vice President Per Wetterdal has built a flourishing ad busine ...
- Future Of AI Performance Ads Seen In Humanoids
Performance Marketing Insider, Laurie Sullivan - Thursday, November 7, 2024
Adaptive learning has been around for years, and is now being us ...
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B Emails
Email Insider, Ray Schultz - Friday, October 11, 2024
B2B revenue platform 6sense has unveiled several enhancements that it says c ...
- Reddit AI-Driven Keyword Ad Targeting Follows Conversations
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2024
The company released a Keyword Targeting feature on Friday that seems ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...
- Reddit To Test AI-Powered Search
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Reddit CEO Steve Huffman said during the firm's earnings call earlier th ...
- Reddit Acquires AI Startup Known For Cognitive Processing
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
As ad companies buy up AI startups, Reddit has announced its acquisiti ...
- Google's Weather Ad-Choice Simulator
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 24, 2024
Could pulling apart data's black box to layer in information from ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But Will
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2024
Appointing Adam Kline as North America CEO triggered the next phase ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Identity Management Puts Email At Its Core
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
How difficult will it be to change the perception of an industr ...
- Alphabet's 'Project Mineral' Winds Down, Licenses Tech To Driscoll's
MediaDailyNews, Laurie Sullivan - Wednesday, July 3, 2024
Alphabet shows how its machine learning, AI, camera and self-driving car technologi ...
- Google, Meta, Microsoft Modality Features Show Different Future For Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 2, 2024
Google plans to introduce a set of new machine learning features und ...
- Google Battles With 'Not,' Prepositions, Measurement Despite AI Advancements
Data & Programmatic Insider, Laurie Sullivan - Monday, July 1, 2024
Users need to rephrase searches to find the information they seek, a ...
- Fanning Personalization: How AI Is Changing Marketing
Email Insider, Ray Schultz - Tuesday, June 18, 2024
AI will turn personalization from reactive to predictive, Twilio reports. ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2024
The company announced plans Monday at Cannes Lions International Festival of Creativi ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- GPT-Based Targeting Tool Offered To Programmatic Ad Buyers
Publishers Daily, Ray Schultz - Tuesday, June 11, 2024
PubMatic and Cognitive partner on a capability that they say can gra ...