- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify tren ...
- How To Send Automated Email Sequences
Around the Net in Email, Ray Schultz - Tuesday, January 12, 2021
Automated email sequences are usually sent after a customer takes an actio ...
- How Data Models May Have Helped Prevent Chaos At Capitol Building
Data & Programmatic Insider, Laurie Sullivan - Monday, January 11, 2021
Advertisers use data models to determine the "perfect" message to target consume ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in ...
- Salesforce Founder Marc Benioff Behind Investment In New Search Engine
Performance Marketing Insider, Laurie Sullivan - Sunday, December 27, 2020
The funding provides insight into Benioff's vision for the future of Salesforc ...
- ActiveCampaign Names Dutta Satadip As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Satadip, the first to hold this title at ActiveCampaign, has worked ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in t ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said da ...
- Taboola's New Machine-Learning Tool Aids Subscription Efforts
Publishers Daily, Sara Guaglione - Wednesday, November 11, 2020
Taboola Newsroom offers publishers "Propensity to Subscribe," a feature that identifies whi ...
- Cheetah Digital Unveils Personalization Suite
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
The new tools help brands provide a value exchange for customers, t ...
- Apple To Create Search-Like Technology -- But It's Not A Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, October 29, 2020
Apple controls the default browser on iOS, so expanding into search mig ...
- Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 28, 2020
Adobe forecasts smartphones will comprise 42% of all online sales this holid ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon W ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers a ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielse ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousan ...
- Former Google Engineer Joins Instacart As VP Of Engineering, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
Vik Gupta, who joins the company from Google, has worked with ma ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digit ...
- How WildBrain's Kids Digital Entertainment Network Lives On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2020
Data powers just about everything entertainment media company WildBrain does, from buildi ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory acro ...
- Tech Phobia: Marketers Are Anxious About AI And Machine Learning
Email Insider, Ray Schultz - Friday, September 11, 2020
Most companies have had to pivot from their 2020 marketing plans, b ...
- How Google Uses Artificial Intelligence To Predict Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the corre ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Performance Marketing Insider, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Enti ...
- Absolutdata Joins Nielsen Connect Partner Network
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
The partnership allows Absolutdata to integrate Nielsen data into its NAVIK platfor ...
- Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
Performance Marketing Insider, Laurie Sullivan - Friday, August 7, 2020
The partnership, which gives advertisers an alternative to rebuilding campaigns based ...
- Mimecast Acuires eTorch To Strengthen Cybersecurity At 'Email Perimeter'
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Doing business as Mission Control, eTorch provides a security tool based ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attenti ...