Data analytics firm Absolutdata has joined the Nielsen Connect Partner Network, an open ecosystem of tech providers that serve retailers and CPG manufacturers.
The arrangement will allow Absolutdata to integrate Nielsen data into its NAVIK AI-Enabled Intelligence Platform, the company says.
In addition, the partnership will fuel use of Absolutdata’s ASK NAVIK, an AI-powered intelligent virtual assistant for business users, it says. This tool provides users with a single window for accessing all information in structured and unstructured data, the firm says.
"AI and machine learning can quickly turn data into action recommendations, helping clients navigate the uncertainty and gain an edge over competitors,” states Anil Kaul, CEO and co-founder at Absolutdata.
Kaul adds that “CPG retailers and manufacturers are at a crossroads now that the pandemic has overturned buying patterns and scrambled the economic outlook."