- Addendum: ANA Removes 'Ad Fraud' Analysis, Kills Link
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
"We decided we did not want to include projections from four yea ...
- Ostroff Heads Partnerships For Retail Platform Crisp
People on the Move, Fern Siegel - Monday, June 6, 2022
Crisp has a partnership with Omnicom Media Group to power the industry ...
- Why GroupM Is 'Shadowing,' Not Certifying Upfront Marketplace Deals
RTBlog, Joe Mandese - Monday, June 6, 2022
The agency's new audience measurement framework will transact all 2022-23 deals bas ...
- Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
A recent study analyzes the "real" carbon cost of goods and servic ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- Mass Personalization: Walgreens' Road To Customer-Level Marketing
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
What does "personalization at scale" really mean - not just for custom ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Competitive Ad Tracker SMI Sold To Private Equity Firm
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
Financial details were not disclosed, but as part of the transaction, S ...
- ANA Analysis: Ad Fraud Tops $100B Annually
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
The cost of various forms of ad fraud including app install farm ...
- Search, Affiliate Marketing Fraud To Cost Industry Billions
Performance Marketing Insider, Laurie Sullivan - Thursday, June 2, 2022
Fraudulent search -- direct and organic -- non-paid traffic contributes about 2 ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System
MediaDailyNews, Joe Mandese - Wednesday, June 1, 2022
"Measuring and optimizing attention is an integral component of cutting through t ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'
Television News Daily, Wayne Friedman - Friday, May 27, 2022
"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- JCPenney Consolidates All Media At Dentsu X
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Dentsu has been one of the retailer's agencies since 2005, and h ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
Research released from The Advertising Coalition and conducted by IHS Markit ...
- IAS Debuts Tech To Find Inefficiencies In Supply Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Integral Ad Science has announced new capabilities to enable marketers to bett ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
The turnaround was driven by growth in marketers using CTV vs. oth ...
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
Data & Programmatic Insider, Laurie Sullivan - Monday, May 23, 2022
"We already built the bridge between CTV and mobile," said Helen Lu ...
- My Great Peel Back And Replacement Theory
Red, White & Blog, Joe Mandese - Friday, May 20, 2022
Can an old-school media planning strategy help prevent hate speech contributing ...
- Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
Microsoft Advertising held its Activate 2022 Asia-Pacific conference online late Wednesday, ...
- Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?
TVBlog, Adam Buckman - Friday, May 20, 2022
On the one hand, Jimmy Kimmel's annual monologue at the Disney Upfro ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The Math
TV Watch, Wayne Friedman - Thursday, May 19, 2022
Fox made a crucial change by not releasing its fall programming schedu ...
- A Tale Of Two Upfronts: WB Discovery Vs. Disney
TVBlog, Adam Buckman - Thursday, May 19, 2022
Where do I sign? That was my reaction to the Warner Bro ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- 'Soft' TV Market? Paramount Global's Ross Says Big Brands Know What Works In 'Struggling' Economy
Television News Daily, Wayne Friedman - Wednesday, May 18, 2022
Although Paramount Global is seeing a weak scatter market, significant media dolla ...
- Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?
TV Watch, Wayne Friedman - Wednesday, May 18, 2022
Ad-supported TV has always been a thing. Now the messaging is looki ...
- Fox News Tells Upfront Story With No Mention Of Prime-Time Stars
TVBlog, Adam Buckman - Wednesday, May 18, 2022
The names of Tucker Carlson, Sean Hannity and Laura Ingraham were conspicuous ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
"We've built a holistic media plan that will drive awareness and engageme ...
- Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli Says
Television News Daily, Wayne Friedman - Monday, May 16, 2022
At Fox's upfront prime-time press conference, Gambelli said Fox is seeing streng ...