- The Resurgence Of Style Among Men
Engage:Affluent, Alex Realmuto - Wednesday, June 26, 2013
Have you met today's affluent males? Gone are the days of JNCO' ...
- Are Dads The 'New Black'?
Engage:Moms, Stephanie Azzarone - Wednesday, June 26, 2013
Just as navy (then pink, then who knows what) became "the n ...
- What Bros Around, Comes Around
Engage:Men, Andy Tu - Thursday, June 20, 2013
One of my favorite "Portlandia" sketches last season showed the "Dream ...
- Men's Wearhouse Fires Its Founder And Persona
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 20, 2013
George Zimmer, the 64-year-old Men's Wearhouse founder and spokesman who made ...
- Schick Hydro, Three Guys, And New Zealand
Marketing Daily, Karl Greenberg - Saturday, June 15, 2013
The series also reprises last year's program in which the guys we ...
- Barbasol Writes The Book On Manliness
Marketing Daily, Sarah Mahoney - Sunday, June 16, 2013
Barbasol is offering a decidedly old-school twist on masculinity, launching its n ...
- Don't Dis Dads: How Smart Marketers Engage Modern-day Fathers
Engage:Moms, Michael Fogarty - Friday, June 14, 2013
We've all seen the commercials: the ones that playfully poke fun ...
- Dior Taps 'Twilight' Hunk Pattinson
Marketing Daily, Sarah Mahoney - Thursday, June 13, 2013
The company says photographer Nan Goldin shot the print campaign, with broadca ...
- What Brazilian Bikini Models Can Teach Us About Content Marketing
Engage:Men, Keith Blanchard - Thursday, June 13, 2013
Last week I discovered this beauty: a print ad that recharges yo ...
- 'Superhero' Dad
Engage:Moms, Patti Minglin - Wednesday, June 12, 2013
Today's Dad is more involved than ever, a trend that will contin ...
- Father's Day Spending To Rise Slightly
Marketing Daily, Sarah Mahoney - Friday, June 7, 2013
As with Mother's Day, the NRF says special outings, like brunch ...
- Chevron And U.S. Open: Young Scientists Wanted
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
"We have a neat little deal," says Glenn Weckerlin, global director ...
- We Need Our Grandmama
Engage:Men, Ky Henderson - Thursday, June 6, 2013
Way, way back in the early 1990s, there was a brief peri ...
- Oscar Mayer's Men's Gift Packs 'Say It With Bacon'
Marketing Daily, Karlene Lukovitz - Wednesday, June 5, 2013
The tongue-in-cheek approach makes the most of the surprising gift idea. Gift-give ...
- Heineken's 'Legends' Puts Characters To Test
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 4, 2013
The latest stage of Heineken's global 'Legends' campaign tests various men's characte ...
- Discovery Network Launches Video Network Aimed At Young Men
Around the Net In Media, Phyllis Fine - Thursday, May 23, 2013
Discovery Network is looking to snare a young, male-centric audience online wi ...
- Outdoor Sports - Hunting & Fishing - Meet The Digital Future
Engage:Men, Jack Cohen-Martin - Thursday, May 23, 2013
When a bidding war recently broke out over it, we started thinki ...
- Destination XL's Pixelated Privates Cause Controversy
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2013
"Once again, it's showing how this bigger man is just not treat ...
- ESPN To Marketers: Our Networks Key To Reaching Hispanic Men
MediaDailyNews, Steve McClellan - Monday, May 13, 2013
On the eve of its upfront presentation to advertisers, ESPN has issu ...
- Go Ahead, Man, Lean In
Engage:Men, David Measer - Thursday, May 9, 2013
It's one of our cultural paradoxes that women's issues tend to ...
- Battle Of The Sexes: The Battle Of The Ages Rages On
Marketing Daily, Dilip Venkatachari - Tuesday, May 7, 2013
When it comes to what men and women are "talking about," Facebo ...
- 'Cops' Exits Fox, Show Is Booked At Spike
MediaDailyNews, Fern Siegel - Monday, May 6, 2013
The pioneer reality show "Cops," a 25-year stalwart on Fox, is movi ...
- When Marketing To Men, Respect Women
Engage:Men, Ethelbert Williams - Tuesday, April 30, 2013
First, let me say bravo to my friends at Unilever for on ...
- Clean Shave: Grey Wins Gillette's Global Ad Business
MediaDailyNews, Steve McClellan - Monday, April 29, 2013
WPP ad shop Grey has been awarded lead global creative advertising responsibiliti ...
- Major TV Sports Events Spur App Usage
MediaDailyNews, Wayne Friedman - Friday, April 26, 2013
Spurred on by big TV sporting events, men ramped up their spor ...
- This May Not Be Your Father's TV, But You Should Still Keep The Recliner
Engage:Men, Jack Cohen-Martin - Thursday, April 18, 2013
If you listen to the TV and advertising industries' pundits, appointment ...
- JD's Gentleman Jack Gets First Integrated Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 16, 2013
The campaign's creative uses the concept of a "secret society" dubbed "T ...
- Spike Developing 'Kitchens,' Carolla's 'Contractor'
MediaDailyNews, David Goetzl - Monday, April 15, 2013
Comedian Adam Carolla is putting his skills to work in a netwo ...
- Sky Go Goof Leaves Mad Men Fans Angry
Around the Net In OMD Europe, Nina Lentini - Sunday, April 14, 2013
Sky has been left red-faced after its much hyped premiere of t ...
- Only 28 Articles About Bacon Left To Write -- And Then We're Done!
Engage:Men, Keith Blanchard - Thursday, April 11, 2013
As everybody with an Internet connection knows, bacon is the most wondro ...