- Macy's Cranks Up Cause-Linked Shopping
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2013
Macy's, which has long used shopping events to link with popular cause ...
- Daily Mail Online Vilified Over Sniper Photo, ID
Around the Net In OMD Europe, Nina Lentini - Thursday, May 23, 2013
The Daily Mail has faced fierce criticism from readers after publishing t ...
- Macy's Unrolls Summer Americana Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2013
In an effort to build on its positioning as America's department stor ...
- Troops To Get Slim Jims Bearing Messages From Home
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
The campaign, created by marketing agency TRIS3CT, is part of Slim Jim ...
- Amid Gun-Control Protests, Walmart Vows To Hire Vets
Marketing Daily, Sarah Mahoney - Tuesday, January 15, 2013
In what amounts to a ginormous hug for some of its mo ...
- Army Uses Stories To Boost Minority Officer Corps
Marketing Daily, Aaron Baar - Thursday, January 3, 2013
Facing requirements to increase minority representation in its officer corps, the U. ...
- Australia Considers Deleting Recruits' Social Profiles
The Social Graf, Erik Sass - Friday, December 14, 2012
With cyber-warfare on the minds of security officials around the world, mo ...
- Google Launches VetNet
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 28, 2012
Google has set up a program and site for U.S. veterans transitioni ...
- UK Teen Arrested For Burning Poppy Post
Around the Net In OMD Europe, Nina Lentini - Monday, November 12, 2012
A teenager arrested on Remembrance Sunday on suspicion of posting a pictu ...
- Harley-Davidson Helps Wounded
Marketing Daily, Tanya Gazdik - Sunday, November 11, 2012
Harley-Davidson is continuing its tradition of honoring United States military veterans througho ...
- Haggar: Trade In Pants For Purple Hearts
Marketing Daily, Sarah Mahoney - Monday, October 29, 2012
In its fifth annual fund raising effort for the Military Order ...
- USAA Cements Relationships With Vets
Marketing Daily, Aaron Baar - Tuesday, October 23, 2012
"The objective is to position us as a destination of choice amo ...
- NASCAR, Partners, Back Troops Online And Off
Marketing Daily, Karl Greenberg - Monday, July 2, 2012
Stock-car racing organization NASCAR is rolling toward Independence Day and the t ...
- The Best Marketing For The U.S. Marines
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 1, 2012
Forget the new ad campaign the Marines have been running. It pal ...
- NASCAR Supports Military Families With Initiative
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
NASCAR is launching "NASCAR Unites - An American Salute," a program ...
- Video Games: Propaganda, Military Training Tools?
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 21, 2012
"It's Monday night, the kids are in bed, and I am tryi ...
- Is There Room In Today's Military For Social Media?
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 21, 2012
As society reckons with the dangers of social media putting the milita ...
- Social Media Eases Military Redeployments
The Social Graf, Erik Sass - Thursday, March 15, 2012
With multiple missions underway around the world, the U.S. military is constant ...
- Latest Marine Corps Ad Campaign: Service-Minded Individuals Need Not Apply
Video Critique, Larry Dobrow - Thursday, March 15, 2012
I've never understood why branches of the U.S. Armed Forces haven't be ...
- New Marine Corps Effort Aims For Diversity
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
The campaign, which highlights the breadth of the Marine Corps mission bo ...
- Ram Truck Boosts Country Music Efforts
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
Ram Truck is making a big commitment to country music this ye ...
- Banana Republic Offers Career Perks To Military
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2012
Banana Republic is unveiling a special program aimed at helping those ...
- Football Hall Of Fame Joins Army
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
The Pro Football Hall of Fame has signed a deal with t ...
- Pentagon Studies Impact of Social Media on Long Deployments
The Social Graf, Erik Sass - Wednesday, November 23, 2011
Social media has been a boon for people enduring long separations fr ...
- U.S. Navy TV Spot Touts 100% Maritime Strategy
Marketing Daily, Karl Greenberg - Friday, November 18, 2011
The U.S. Navy has a new TV spot titled "100%," created ...
- CVS Caremark Offers Employment Opps For Military
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 11, 2011
CVS Caremark is joining job fairs across the country to give vetera ...
- Heinz, Orange Leaf Campaigns Support U.S. Troops
Marketing Daily, Karlene Lukovitz - Wednesday, November 2, 2011
Heinz Ketchup is distributing special 20-ounce bottles in participating restaurants across t ...
- New Snack Line Supports Veterans
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Ad executives Alan Blum and Charles Herbstreith founded Five Point Snacks, whi ...
- Bloomingdale's Goes All Popeye, Beetle Bailey
Marketing Daily, Sarah Mahoney - Monday, October 3, 2011
Well, blow me down: Bloomingdale's is extending two entirely different branches ...
- Sears Contest Offers $250,000 In Gifts For Vets
Marketing Daily, - Wednesday, August 24, 2011
Sears says it will partner with Rebuilding Together for a new initiati ...