- Royal Enfield Trusts Its 'Gut' In New Work For Bear 650
MAD, Fern Siegel - Thursday, November 21, 2024
The motorcycle campaign runs across OOH, social media and digital in Nor ...
- Harley-Davidson Latest Under Attack For 'Woke' Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 7, 2024
"Riders faithful to the storied motorcycle brand said their loyalty extends deep ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Droga5 London Cycles Royal Enfield's Himalayan
Out to Launch, Fern Siegel - Friday, December 29, 2023
The campaign captures an equilibrium between man, machine and terrain. ...
- Harley-Davidson Relaunches 'The Enthusiast,' 'Windy City Times' Goes Digital-Only
Publishers Daily, Fern Siegel - Sunday, September 13, 2020
Harley-Davidson just relaunched 'The Enthusiast' magazine in print and digital form. T ...
- Everything But The Bike: RevZilla Accelerates Its Email Marketing
Email Insider, Ray Schultz - Friday, August 28, 2020
The motorcycle products brand moves from batch-and-blast emails to an automated trigger ...
- Harley Says It Was Too Optimistic -- But It's Still Pumped About What's Coming
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 24, 2019
Harley Davidson faced declines in U.S. sales again, but expressed confidence ...
- Progressive Gives Flo A Vacation, Unveils 'Motaur'
Marketing Daily, Tanya Gazdik - Monday, May 6, 2019
The campaign is "disruptive in all the right ways," Progressive CMO Je ...
- Indian Motorcycle Intros New Model, Launch Campaign
Marketing Daily, Tanya Gazdik - Friday, October 5, 2018
The FTR 1200 is a "dramatic first step" to "expand the brand ...
- Indian Motorcycle Highlights Design, Craftsmanship
Marketing Daily, Tanya Gazdik - Thursday, May 17, 2018
Themed "Set the Standard," it is the first campaign from Solve, ...
- New Campaign For Honda Motorcycle Aims To Change Its 'Couch On Wheels' Rep
MAD, Larissa Faw - Thursday, October 26, 2017
Honda has redesigned its Gold Wing motorbike and a new ad campai ...
- Honda Targets Younger Consumers With Gold Wing Motorcycle Relaunch
Marketing Daily, Tanya Gazdik - Thursday, October 26, 2017
"The big challenge for us was to create a bike and ...
- Harley-Davidson Documentary Is Picked Up By Discovery
Marketing Daily, Tanya Gazdik - Wednesday, September 13, 2017
Called "Common Ground," the epic journey celebrates 100 years of the histor ...
- Indian Motorcycle Launches Rare Tattoo Ink
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2017
A campaign, created by Team One, includes a partnership with "Inked Magazin ...
- Harley-Davidson Honors Military With Free Riding Program
Marketing Daily, Tanya Gazdik - Sunday, March 13, 2016
Current and former U.S. military, and first responders, including law enforcement officer ...
- Harley-Davidson Taps Fans For Custom King Voting
Marketing Daily, Tanya Gazdik - Tuesday, March 1, 2016
Harley-Davidson invited dealers to showcase their individuality in the Custom Kings Customizati ...
- Harley-Davidson's Mark-Hans Richer On Two-Wheeled Success
Marketing Daily, Karl Greenberg - Friday, June 12, 2015
In addition to benefiting from a strong corporate culture, Harley-Davidson benefits fr ...
- Harley-Davidson Rolls Its Own With New Integrated Campaign
Marketing Daily, Karl Greenberg - Thursday, March 5, 2015
Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and di ...
- NEW! Indian Motorcycle May Cause Sudden Bursts Of Daydreaming
Out to Launch, Amy Corr - Thursday, August 21, 2014
Motorcycle ad or Viagra spot? I wasn't sure when I first view ...
- Marvel Rides Harley-Davidson Project LiveWire
Marketing Daily, Karl Greenberg - Sunday, July 27, 2014
These days, if you want to get a message to consumers th ...
- Harley-Davidson, Best Western Extend Partnership
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2013
Best Western International and Harley-Davidson Motor Company are extending their seven-year-old partnersh ...
- Fram Partners With Deegan For Motorsports Deal
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
Oil filter brand FRAM will partner with freestyle motocross rider Brian "T ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Sna ...
- Kawasaki Brings Green Monsters To Times Square
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Kawasaki Motors, U.S.A. is going big with its global debut of i ...
- Vespa Promotion Offers Free Scooter
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
Vespa USA is launching a summer promotion in the U.S. dangling ...
- Moto Guzzi Social Site Reaches New Riders
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
Piaggio's motorcycle brand Moto Guzzi USA is moving into high gear wi ...
- Moto Guzzi Launches Style-Centered Site
Raw, Karl Greenberg - Tuesday, May 15, 2012
Piaggio's Moto Guzzi USA motorcycle brand has launched a new "Moto Guz ...
- Off-roaders Coming To New York City! Book Now!
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
Off-road recreational vehicles are coming to New York City. Ok, the Bron ...
- Toyota Backs Supercross
Marketing Daily, Karl Greenberg - Friday, May 4, 2012
Toyota is extending its official vehicle sponsor status with the AMA Monst ...
- BMW Motorcycles Gets New Agency
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2012
BMW Motorrad USA, the motorcycle division of BMW of North America, h ...