Tag results for "mpomma"
- An Ironic Solution To 'Fake' Advertising: Virtual OnesThat's what a team from Momentum Worldwide suggested while presenting at OM ...
- An Ironic Solution To 'Fake' Advertising: Virtual OnesThat's what a team from Momentum Worldwide suggested while presenting at OM ...
- Driving Mobile 'With Dynamic Creative'What does an effective mobile media buy look like? Alan Smith, chi ...
- Addressable TV: More Excitement Than Digital Targeting? While programmatic media efforts continue to grow for many marketers, one financi ...
- Why Ad Blockers Are Great For Madison AvenueAd blockers are the best thing to happen to Madison Avenue sin ...
- Driving Mobile With 'Dynamic Creative'What does an effective mobile media buy look like? Alan Smith, chi ...
- Are Viewability Standards The Problem?When it comes to viewability, "standards are the problem," according to Gr ...
- Addressable TV: More Excitement Than Digital Targeting? While programmatic media efforts continue to grow for many marketers, one financi ...
- What Attribution Is NotWithout naming names, it's clear that certain individuals still think attribution simp ...
- Who Should I Target To... Next?Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- Beware Of Big Data Rabbit HolesIn this data-rich age of ours, the biggest danger is drowning ...
- Agencies Still Struggling With Programmatic Quality ControlWith respect to programmatic, the biggest issue that agencies struggle with remai ...
- How Political Advertisers Are Minimizing WasteMinimizing waste is a top priority among political advertisers. The challenge ...
- The Complicated TV Connection Of Friends, Family And 'Battlestar Galactica'TV viewers want to connect with programming -- as well as the ...
- Making Sense Of Programmatic TVWhen it comes to today's TV buys, Magna Global is measuring performan ...
- How Political Advertisers Are Minimizing Waste Unless they're blessed with Trump money, minimizing waste is a top priori ...
- The Complicated TV Connection of Friends, Family and "Battlestar Galactica"TV viewers want to connect with programming -- as well as the ...
- Who Should I Target To... Next?Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- Agencies Still Struggling With Programmatic Quality ControlWith respect to programmatic, the biggest issue that agencies struggle with remai ...
- What Attribution Is NotWithout naming names, it's clear that certain individuals still think attribution simp ...
- Beware Of Big Data Rabbit HolesIn this data-rich age of ours, the biggest danger is drowning ...
- Digital branded entertainment: Safe or Unsafe?Brand safety can be a problem when it comes to branded entertainme ...
- Wag The TorsoAs far as body part metaphors go, it looks like the onli ...
- 'Days Of Future Compressed'That could well be the title of the prequel to 20th Centu ...
- Dick Pics Mix? Ick!What's the new media mix evolving out of programmatic creative? According so ...
- At Long Last, The Power Of Snapchat Explained (Hint: It's A Lot Like Text)That's what Snapchat superstar and social media persona Shaun McBride said wh ...
- Brands and Social Media Stars: Watch A Lot; Give Creative Freedom How should brands connect with a social media talent? Know lots abo ...
- How To Take Creative Risks? Think Like A Racecar DriverThat's the indirect metaphor that Nissan Senior Manager-Interactive Marketing North America Robe ...
- Infusion Of Data Into Experiences Across Screens, Whew!As the moderator during the opening panel at OMMA LA on Tuesda ...
- Who is doing brand storytelling well? Hard to tell sometimes.Speaking at the OMMA Los Angeles, during the panel called "Multi-Screen Brandin ...
