Tag results for "mpomma"
- Immersive story-telling results: Patience, patienceLooking for that immediate response from entertainment/immensive media experiences? Hold on ...
- Engagement For Creating Brand AwarenessIs the pendulum swinging too far to the geeky side? "No," sa ...
- Ad Industry Needs A Data Auditing FirmThere's a lot of bad, dirty data floating around and the indust ...
- No Doubt A Bot ItMagnetic CEO James Green says his firm has figured out a simpl ...
- Want to avoid digital fraud? Look at real non-digital stuffDigital publishers spend a lot of time trying to rid their are ...
- Want To End Fraud? Just Stop Buying Exchanges That Perpetuate ItThat is the solution Magnetic's CEO suggested to OMMA Art & Scien ...
- New Metrics Required For Measuring ContentForget the likes, clicks and impressions. The advertising industry needs new metri ...
- Taking The 'Con' Out Of ContentThat's what Steve Bender, partner and executive vice president of strategy ...
- Extending The Super Bowl Halo By Showcasing A Car Of The FutureNissan's Robert Brown told OMMA LA attendees how he did that th ...
- Long Live Content On Any Device"The device in which we experience the delivery is over," said Colet ...
- Programmatic's future? Not using the word "programmatic"Programmatic media has a future -- but the actual word made n ...
- The Not-So-Common Currency for TV & VideoLooking for a common currency for TV and video platforms? Not ...
- Buyers Share How Much They Are Spending In Programmatic - Whatever 'Programmatic' MeansKicking off the OMMA Programmatic Display conference at Internet Week New Yo ...
- Target Takes Programmatic Aim At Premium Video MarketplacePatrick Reiter, group manager, digital, at Target, told the audience at OM ...
- Netflix Does Programmatic In-House Because They CanSpeaking at OMMA Programmatic Display at Internet Week New York, Kathy O'Dow ...
- Third-Party Data 'Inherently Challenging'Drawing on “third-party” data for ad-targeting is problematic, given that many ...
- 'NYT' Not Selling Home Page Programmatic Ads - YetJosh Cohen, programmatic product manager at the New York Times, told t ...
- Defining 'Premium': He Says Potato, She Says TomatoPublishers and advertisers just don't speak the same language sometimes. What do ...
- Last Click RIP? Or Just Ripping Attribution?The second part is more like what the afternoon panel at OM ...
- Fraud is holding back programmatic: Better ROI needed for futureFraud has been a major issue as to why programmatic spending didn&rsquo ...
- 2 Days, 21 Marketers: Nope, You Didn't Miss OMMA@SXSW After AllCouldn't make it to SXSW for our galaxy of 21 brand markete ...
- Yahoo's One-Time On-Demand Passwords Text To Mobile @SXSWForgot your password? Yahoo released an on-demand one-time sign-in option for use ...
- Brian Grazer @SXSW Curiosity ConversationsAcademy Award-winning producer and Hollywood ledged Brian Grazer took the stage ...
- Drop Out Of Design School And Enroll In HogwartsAs I'm heading back from Downtown Austin, how I wish I cou ...
- Form Leads Function: VC Illustrates How Design Now Drives Innovation, ValuationTurning a modern precept of industrial design on its ear, designer a ...
- Saturday Night MediaPost Live From Austin To, Well, 'Everywhere'AUSTIN, TEXAS -- MediaPost Live! hit the party circuit at SXSW Interacti ...
- Super Mario's WorldWhen people die, it's sad. But when someone dies in a videogam ...
- SXSW: esurance To Ad-Tech And Trading Desks: Stop Pretending To Be TransparentThe programmatic ecosystem should be on notice: as brands get savvier abo ...
- SXSW: Pinterest: We're Not 'Social Media'...And We Don't Pay For AdvertisingThis is all about ME, not about YOU, says Pinterest's head ...
- Agency Real-Time Newsroom @SXSW Amplifies Festival BuzzResolution Media, FleishmanHillard, and Annalect have created a real-time newsroom dubbed StoryConne ...
