Tag results for "mpomma"
- Predictive Technology: Going Beyond CPASpeaking at the OMMA LA conference, Sujay Kar, head of data scien ...
- The Russians are coming to boost your Instagram likes? Not Really.You want some influence marketing quickly -- with not much accountability, ...
- Bogusky: The Long Tail MattersDuring his Keynote Interview at OMMA Denver, Alex Bogusky, Chief Eccentric Offic ...
- Programmatic's Creative ChallengesWhat are the biggest challenges for creatives? During the "Can Programmatic Te ...
- Private vs. Open ExchangesSometimes, buying programmatic inventory on the open marketplace is a far bett ...
- Working Backwards to Measure Influencer Marketing SuccessInfluencer marketing campaigns are hard to measure because not only do th ...
- Rise of the Micro-InfluencersIn a short time, influencer marketing has evolved to the point whe ...
- The Commoditization of Influencer ToolsThere's a tremendous amount of commoditization in influencer marketing tools, Scott Linze ...
- Who's Responsible for Fixing Fraud?"I don't see the [ad agency] holding companies doing much," Sean Bake ...
- Digital Influencers? Celebrities perhaps need not applyCelebrities might seem to be obvious choice to be digital media influence ...
- Digital Media's Rube Goldberg ProblemSpeaking at OMMA Video, Tony Pace, chairman of the Association of Nation ...
- Programmatic Learnings: Determining Value EverywhereSpeaking at OMMA Programmatic event, George Musi, senior vp and head ...
- Ad-blocking and DVRs: How Similar?Ad-blocking and traditional DVR/time shifting behavior have much in common. Speaking ...
- Digital Influencers for Brands: How far should they go?Digital media influencers needs to be invested in brands -- but n ...
- Wanna help your new fast food business? Buy an old El CaminoSelling consumers the idea of real healthy fast food these days? Y ...
- Programmatic TV's arrival? When a broadcast network sells scalable national TV inventoryTrue programmatic TV? Just wait until at least one national TV netwo ...
- After Media: Aligning Agency/Client Goals is Key Speaking at OMMA SF on the “After Media: The Rise of t ...
- Ad-Blocking Forces Marketers To Understand What's Really ValuableSpeaking on the OMMA SF panel, “Beyond Blocking: Building a Better Custom ...
- Martech Is Closer To The C-Suite Responding to the need for advertisers to find technology partners that c ...
- The Increasing Importance Of The CFO In Marketing Decisions At our OMMA Boston event last week, Andrew Graff, CEO, Allen & Gerritsen argu ...
- Beyond Blocking: Building Better CreativeAt our OMMA Boston panel Beyond Blocking: "Building the Better Customer Experience ...
- Is Creative Planning Too Subjective and Labor Intensive?Also on the Beyond Blocking panel, Alan Pafenbach, Creative Director, SapientNitro argues that publishe ...
- When Martech Eats Adtech: The Next 3-5 YearsOn our “When Martech Eats Adtech” panel at OMMA Boston, Craig Pall ...
- When Martech Eats Adtech: Data And Technology Are Not EnoughDuring the OMMA SF panel “When Martech Eats Adtech”, Cory Treffiletti, CM ...
- Like to curate advertising -- or maybe something else?Maybe future consumer apps will offer more value, even with digital ...
- Marketing's Math Personalization: What about emotional math?Marketing personalization is still in grade school. Speaking at OMMA San Francisc ...
- Privacy Concerns Will Ease; But Home Data Storage LoomsPrivacy issues will get easier for marketers -- and consumers. A snapsh ...
- A Picture Worth A Thousand Agencies (Well, Almost): GE's Healthy Approach To ConsolidationGE's motto may be putting imagination to work, but GE Healthcare Glob ...
- A Load Of Data (Get A Load Of What Will Be Replacing It)Well, that's one way of describing "Big Data." But the way t ...
- Virtual Assistance For Every Brand?The next wave of wearable devices and the Internet of Things wi ...
