- Cadillac Enlists Rapper Nas For ComplexCon Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2018
"The XT4 is Cadillac's most aspirational entry into the brand to date ...
- Spotify Hits 87M Paid Subscribers
Digital News Daily, Alex Weprin - Thursday, November 1, 2018
The company's premium subscription business was up 40% year over year, drive ...
- Spotify Looks For Headcount Boost With Google Home Mini Giveaway
Marketing Daily, P.J. Bednarski - Thursday, November 1, 2018
Spotify will give a new Google Home Mini to new and existi ...
- Arm & Hammer Enlists 'Cat Rapper'
Marketing Daily, Tanya Gazdik - Monday, October 29, 2018
"I liked his mission about spreading positivity, peace and love to t ...
- Music Titles In Rude Health, According To 'The Guardian'
Around the Net In MAD London, Sean Hargrave - Thursday, October 25, 2018
"The Guardian" is suggested music journalism is in rude health. Following t ...
- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-So ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- Adidas Plays On 'Disappearing Cinema' In Instagram To Introduce Sneakers
Digital News Daily, Laurie Sullivan - Friday, October 19, 2018
Adidas Originals experimented with media this week to build a campaign ...
- Scripps Acquires Triton, Diversifies Into Digital Audio Tech
MediaDailyNews, Joe Mandese - Wednesday, October 17, 2018
Triton Digital, a leading developer of digital audio technology, including ad servi ...
- Long-Standing Love Affair Between Musicians, Cars Analyzed
Drive Time, Tanya Gazdik - Monday, October 15, 2018
More than 13,000 artists and 72,000 songs mention car search terms with ...
- Genius Helps Apple Improve Music Lyrics
Around the Net In Digital, Gavin O'Malley - Friday, October 12, 2018
With the help of Genius, Apple is improving the quality of t ...
- SoundCloud Taps Pandora As U.S. Ad Sales Partner
Digital News Daily, Alex Weprin - Thursday, October 4, 2018
The deal will allow advertisers to buy inventory on SoundCloud directly throu ...
- Norwegian Partners With Runaway Tours, Sixthman For Bon Jovi Cruise
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2018
The cruises will include a full rock show on the pool de ...
- Nissan, Univision Renew Music Partnership
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2018
The live concert tour will feature a series of performances headlined ...
- Citi Finds Events Prompt Loyalty In Consumers
Marketing Daily, Tanya Gazdik - Tuesday, October 2, 2018
"As the attention span of consumers continues to decrease...it's become increasingly difficu ...
- MARCA Scores Deezer Account
Accounts on the Move, Larissa Faw - Wednesday, September 26, 2018
Deezer is appointing MARCA Miami as its partner agency to introduce t ...
- BBC Music And Spotify Partner For Live Event
Around the Net In MAD London, Sean Hargrave - Thursday, September 27, 2018
The BBC is partnering with Spotify on a series of live podcas ...
- Live Nation Unveils Global Music Study, Finds Higher Brand Engagement
MAD, Larissa Faw - Thursday, September 27, 2018
Three in four respondents (73%) say that now want to experience re ...
- SiriusXM To Acquire Pandora In $3.5B Deal
Digital News Daily, Alex Weprin - Monday, September 24, 2018
The companies say they expect the deal to close in the fir ...
- Data Shows Pandora Fastest-Growing Audio Market Player: +45%
Research Intelligencer, Joe Mandese - Monday, September 24, 2018
In the wake of SiriusXM's $3.5 billion deal to acquire Pandora, Standa ...
- Spotify Encourages Artists To Go Direct
Around the Net In MAD London, Sean Hargrave - Friday, September 21, 2018
"The Telegraph" is reporting that as tension rise between Spotify and mus ...
- 'Billboard' Acquires Entertainment News Site 'Amplify'
Publishers Daily, Sara Guaglione - Thursday, September 20, 2018
'Amplify' covers the live entertainment industry and the concert business, such ...
- John Lewis Hires Elton John For Christmas Ad
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
It's spoiler alert time. According to "The Drum," this year's John Lew ...
- Pandora To Boost Ad Business With New Ad Formats
Digital News Daily, Alex Weprin - Wednesday, August 29, 2018
The ad formats may seem familiar to viewers of streaming video, b ...
- Want A Brand-Safe Ad Environment? Digital Audio May Be Just The Ticket
Digital News Daily, Alex Weprin - Thursday, August 23, 2018
Among the findings: digital audio listeners tend to be particularly engaged wi ...
- New Amsterdam, Spotify Team On Podcast Series
Marketing Daily, Karlene Lukovitz - Thursday, August 23, 2018
The extension of the vodka's 'Pour Your Soul Out' campaign is Spotify ...
- Donny Osmond, Lil' Yachty 'Par-Dee' It Up In New Effort For Chef Boyardee
MAD, Larissa Faw - Monday, August 20, 2018
The idea to work with Lil' Yachty, a Capitol Records recording artis ...
- Amazon Music Highlights Voice Search Through Alexa In Latest Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 17, 2018
Ariana Grande, Kendrick Lamar, SZA, Queen, and Kane Brown are the featur ...
- Pandora Turns To T-Mobile In Push For Premium Subscribers
Digital News Daily, Alex Weprin - Thursday, August 16, 2018
Pandora announced a deal with the mobile carrier T-Mobile to offer i ...
- Gracenote's New Mobile Product Adds User Behavior Info
MediaDailyNews, Wayne Friedman - Thursday, August 16, 2018
Nielsen's Gracenote is offering a new analytics product for more extensive viewersh ...