- SeatGeek Overcomes Search Targeting Challenges With Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2016
Omnichannel campaigns remain one of the biggest challenges that marketers face toda ...
- Beware The Native Of Brazile
Garfield at Large, Bob Garfield - Monday, November 7, 2016
For CNN to air Democratic insiders like Donna Brazile and David Axelro ...
- Why Native Advertising Is Great Advertising
Publishing Insider, Beth Donnelly Egan - Friday, November 4, 2016
One of the hottest debates in media today is centered on nati ...
- DoubleVerify Launches Viewability Measurement With Nativo
Real-Time Daily, Tobi Elkin - Wednesday, November 2, 2016
DoubleVerify, a provider of technology that authenticates the quality and performance ...
- Atlantic Re:think Uses New Video Platform For Jaguar Campaign
Native Insider, Tobi Elkin - Tuesday, November 1, 2016
It would be unwise to underestimate Atlantic Re:think, The Atlantic magazine's in-hou ...
- Adelphic Partners With TripleLift On Self-Serve Native Workflow
Real-Time Daily, Tobi Elkin - Monday, October 31, 2016
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLif ...
- Autoplay is Great Way to Deliver A Message
Publishers Daily, David Kashak - Friday, October 28, 2016
While the kinks are still being worked out, it's become clear th ...
- Native And Video Rise 5%, Mobile Spend Is Up 53%
Around the Net In MAD London, Sean Hargrave - Tuesday, October 25, 2016
Demand for native ad formats and online video accelerated the growth ...
- The Greatest Native Advertising Campaign Of All Time
Publishing Insider, Ari Rosenberg - Friday, October 21, 2016
Donald Trump's run for president may be the most brilliant native ...
- adMarketplace Partnerships Widen Search Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2016
adMarketplace announced on Wednesday the addition of several new partners to he ...
- The Fine Line Between Sponsored Content & Advertising
Publishing Insider, Rich Routman - Thursday, October 13, 2016
The rise of sponsored content has been in the news a l ...
- The Ever-Expanding World Of Native Advertising
RTBlog, Philip Rosenstein - Thursday, October 13, 2016
The explosion of digital advertising over the past years has caused hu ...
- New IAB Standards Promise Major Ad Shakeup
The Daily Blog, Erik Sass - Tuesday, October 11, 2016
The Interactive Advertising Bureau's new formats and standards for ad units wi ...
- Data Integration Is Key For Getting The Most From Programmatic, Yahoo Says
RTBlog, Tobi Elkin - Friday, September 30, 2016
While Yahoo has made headlines in recent days with reports of ...
- 3 Women Execs Tune Up Spotify's Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, September 28, 2016
Thought leadership is the new innovation for 2017. At Spotify, it com ...
- Time Inc., Jash Partner To Create Comedy Content For Advertisers
Publishers Daily, Sara Guaglione - Wednesday, September 28, 2016
Time Inc. is investing in a new comedy content vertical for advertiser ...
- Programmatic: Data, Consolidation, Direct Deals Are Trends
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmat ...
- Adform Now Supports Native Ads Programmatically
Native Insider, Tobi Elkin - Wednesday, September 28, 2016
Ad-tech platform Adform announced the launch of programmatic native ads in i ...
- Twitter Offers Native Ads On Audience Platform
Mobile Marketing Daily, Gavin O'Malley - Thursday, September 22, 2016
Twitter is now offering native ads to brand partners running mobile a ...
- TubeMogul Launches Native Ad Formats
Native Insider, Tobi Elkin - Wednesday, September 21, 2016
Cross-channel ad platform TubeMogul is making native ad formats available on i ...
- Yahoo Brings Search Retargeting To Gemini Native Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2016
Yahoo has announced search retargeting through its Gemini native ad inventory ...
- Report Finds Most Publishers Use 'Sponsored' To Denote Native Ad Content
Native Insider, Tobi Elkin - Friday, September 16, 2016
What's the status of native advertising disclosures? There is a recent repo ...
- Mic Finds A Way For Advertisers To Sponsor Editorial Videos On Facebook
Around the Net in Real-Time, Tobi Elkin - Thursday, September 15, 2016
Mic has introduced a new video ad product on Facebook "that's design ...
- Can Brand And Tactical Native Advertising Coexist?
London Blog, Sean Hargrave - Tuesday, September 13, 2016
Native advertising that aggressively pushes sales? Yes, to a point -- b ...
- Bidtellect Adds Native Video Suite To Video Offering
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Native ad platform Bidtellect announced an expansion of its native video sui ...
- Native Ads On EvanTube Need Better Disclosures, Watchdog Says
Daily Online Examiner, Wendy Davis - Monday, September 12, 2016
An ad industry watchdog has called foul on the popular EvanTube channel ...
- The News Is, Facebook IS The News -- So Time To Get Native
London Blog, Sean Hargrave - Wednesday, September 7, 2016
It won't be news to anyone that "The Guardian" missed ad targe ...
- Magazines Often Depend On Editorial Teams For Native Ad Production
Native Insider, Tobi Elkin - Wednesday, September 7, 2016
As the lines between native advertising and editorial content continue to blu ...
- Fyber Appoints Rujul Patel SVP Of Global Developer Relations
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
Fyber, a mobile advertising technology company, has appointed ad-tech veteran Rujul Pat ...
- Sponsored Content And Editorial Integrity
Publishing Insider, Paolo Gaudiano - Thursday, September 1, 2016
Worrying that sponsored content will erode reader trust is as if Capta ...