Tag results for "native advertising"
- The Importance Of Pancakes: BuzzFeed/Holiday Inn Express Campaign Engages Viewers With HumorBuzzFeed's the master at native advertising and sponsored content. Its partnership wi ...
- Nativo Opens London Office, Appoints Managing DirectorNative ad-tech platform Nativo has expanded into Europe, opening an office ...
- Integral Ad Science, Nativo Align Viewability Measurements For Native AdsIntegral Ad Science (IAS) and Nativo announced on Tuesday that they ha ...
- The Question Is: Does Facebook Eat The World?Nativo Founder and CEO Justin Choi on publishers' challenges, in-feed advertising, consumer ...
- Fraud is Pervasive, it's Not Just Programmatic If you think fraud only affects programmatic advertising, you're missing out ...
- Time For The FTC CrackdownThe recent crackdown on influencer content and native advertising disclosures is n ...
- Study Finds Third Of Native Ads Fail To Comply, Perform Better Than Fed GuidelinesAbout a third of native ad placements fail to comply with feder ...
- A Third Of Native Ads Fail To Comply With FTC Guidelines, Less-Explicit Ads Perform BetterAbout a third of native ad placements fail to comply with feder ...
- Ad-Tech Execs Weigh In On Facebook's Entry Into Header BiddingFacebook's entry into header bidding means different things for stakeholders in t ...
- What Does Facebook's Move Into Header Bidding Mean?Facebook's joining the header bidding party; what does it mean for ...
- Pro-Clinton Groups Launch Native Ads On 'BuzzFeed,' Target Millennial WomenPro-Clinton groups EMILY's List and Priorities USA PAC launched native ads ...
- The Trade Desk Files Paperwork To Go PublicThe Trade Desk is one step closer to going public. The compa ...
- Time Inc.'s In-House Content Studio Has Real-Time Data AdvantageThe Foundry, Time Inc.'s content studio, boasts a real-time advantage that hel ...
- Advertising's Walking Dead, Or: Toward a New Marketing StackThe big new thing often starts out being dismissed as a to ...
- Teads Expands Sales Leadership Team In APACOutstream video ad provider Teads announced two key hires as it ste ...
- Report Finds Branded Content Campaigns Grew 75% In Q2A global report tracking the performance of branded content in the seco ...
- Xaxis Unit Plista Names Elizabeth Harrington Head Of North AmericaPlista, the unit of Xaxis that specializes in native advertising technology, ...
- DMPs Have To Have Data, Or Else They're Just Empty ShelvesIn a LinkedIn post, Timothy Whitfield, director, technical operations at GroupM, write ...
- Betwixt and Between...
- No Layoffs For Yahoo Employees, Native Ads SkyrocketYahoo does not have plans to lay off any employees from n ...
- Online Trust Alliance Finds Majority Of Native Ads Lack TransparencyThe nonprofit Online Trust Alliance (OTA) on Wednesday conducted a study th ...
- CNN International Partners With Sharethrough On Native, Branded Content Ad FormatsCNN International Commercial on Wednesday said it will use Sharethrough software ...
- Top 4 Tips For Combining Native and Programmatic With ad-tech players starting to push native programmatic integrations with demand-side platfor ...
- Native In-App Placements And Rewarded Video Play Well In Native SpaceAbout 90% of what people do on a mobile device occurs in-a ...
- Taboola Acquires Native Video Firm ConvertMediaContent discovery platform Taboola on Tuesday announced it acquired ConvertMedia, a provid ...
- 'NYT' Finds Success With Immersion UnitsPublishers and advertisers alike are looking for ways to offer readers engagi ...
- Thrillist Creates Branded Content For Ad Partners Via Facebook CanvasThrillist is using Facebook Canvas to create campaigns for their advertisers, usi ...
- Buzzlie, JetBlue Take On Yahoo StorytellersWhat do kids think about Hillary Clinton and Donald Trump? Find o ...
- Google Programmatic Native Platform Builds Mobile Ads From Headline, ImagesFor the first time, Google will give advertisers the ability to b ...
- Yahoo To Generate 1.5% of Worldwide Digital Ad Dollars This YearYahoo is expected to report on its sales progress on its earnin ...
