Tag results for "native advertising"
- How Standardization Is Helping Native Advertising Scale In the early days of Internet display advertising, standards -- including standa ...
- More Than Half Of Millennials Will Consume Native AdvertisingOver half of UK millennials (57%) will visit online content that appeal ...
- Study: 'NYT' In-House Native Agency Beats Outside EffortsWhen, in December, 2013, The New York Times announced plans for advertisi ...
- Honda Goes To YouTube For Hispanic CR-V Campaign The firm found Paola Celis and Karla Celis, two relatively unknown YouTube ...
- ASA Set To Help Vloggers Be Clear On Brand AssociationsThe Advertising Standards Authority wants to create clearer guidelines for vloggers a ...
- Old Navy Tries Tumblr For Gen Y's Spring PushThe new effort is "for the younger end of our segment, t ...
- Native's Impact: Measuring Brand Clarity And MessagingThe success of a display campaign is relatively easy to understand: W ...
- Forget Viewability - Nielsen Study Shows What's On Mobile Users' MindsNative ads on mobile sites receive twice as much "visual focus" fr ...
- Hard Truths About Native Discovery For MillennialsMillennial behaviors are shifting. In fact, Millennials themselves are shifting. While Millennia ...
- New York Times Native Advertising Effort Disintermediates Creatives In Favor of FilmmakersThe New York Times, as part of its T Brand Studio-run nati ...
- Conde Nast Wants In On Programmatic Native, Launches Private MarketplaceProgrammatic and native have been converging, and Conde Nast wants in ...
- CBS, Toyota Joining For Charity Video SiteCBS will announce the launch of “Viewers to Volunteers,” or V2V, ...
- TVPage Beckons Retailers, Brands To Make Their Own YouTube TVPage.com, a San Diego-based business enterprise solution, provides the dashboard and technolo ...
- AOP Research Backs Premium Native Which Resembles Host ContentThe Association of Publishers (AOP) has urged brands to create native conte ...
- Clickbait -- Has The Premium Native Fightback Begun? People don't trust sponsored content on social media timelines, so it's ti ...
- InMobi, Rubicon Launch Native Ad Server For Direct SalesWhen it comes to advertising technology, you can't get much trendier th ...
- Can We Kill The Term Native Advertising?With so many formats falling under the umbrella native advertising, it's ha ...
- Why Native Advertising Is A No-Brainer For Publishers And MarketersNative advertising is heating up in digital media these days, and the ...
- AdMobix Adds Native Support To Mobile DSPAdMobix, a mobile marketing firm that has a demand-side platform (DSP), ...
- StackAdapt, AdsNative Partner For Programmatic NativeStackAdapt, a demand-side platform (DSP) for native advertising, on Tuesday announced ...
- Google Updates AdMob With Audience Targeting Tools, Native SupportAt the Game Developers Conference on Monday, Google's AdMob, a mobile ...
- CBS' Studio 61 Aims To Mesh Ads With ContentAt CBS Interactive, with more than 20 sites, personnel for the n ...
- PubMatic Brings Native Support To SSPPubMatic, a supply-side platform, on Monday announced it has added programmatic nati ...
- Now, Binge on 'House Of Cards" Binge StoriesIt's a Monday of spoiler alerts for 'House of Cards,' whose thi ...
- Google Brings Native Search Ads To Google PlayStoreGoogle announced a program Thursday that will allow mobile developers to adverti ...
- What If 'The Dress' Were An Ad?For what it's worth, I think the dress is white and gol ...
- Native Ads: Clear Rules of Engagement Will Help Marketers And Publisher AlikeUnder the U.S. Navy's Articles of War, "it is unlawful for ...
- 'Billboard,' 'Hollywood Reporter' Create Native Ad StudioAnother magazine publisher is bolstering its in-house native advertising creative capabilities, wi ...
- Three Myths About Programmatic NativeThere has been a lot of discussion about the merging of nati ...
- Guardian Seeks To Measure Native's Value To Brands"Challenging" is the word Guardian Labs Managing Director Anna Watkins uses ...
