- The&Partnership Taps Lederer For Top NY Strategy Role
MAD, Steve McClellan - Wednesday, November 17, 2021
Veteran strategist Tony Lederer joins the agency from Grey New York whe ...
- NYC 'City Guide' Returns To Print After 18-Month Hiatus
Publishers Daily, Tony Silber - Monday, November 8, 2021
The magazine will arrive at hotels, restaurants and tourism centers the we ...
- Havas New York Makes The Grade: It's Now A B Corporation
Mediapsssst, Richard Whitman - Friday, November 5, 2021
To achieve that status, the agency met rigorous standards in five k ...
- Cheil NA Taps Yoo To Lead New York Office, Global Media Services
MAD, Steve McClellan - Wednesday, October 27, 2021
In the latter role, Yoo is tasked with spearheading an overhaul ...
- Berman Promoted to Chief Creative Officer At McCann Health New York
People on the Move, Steve McClellan - Tuesday, October 26, 2021
McCann Health New York, part of IPG Health, has promoted Stephanie Berm ...
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
MediaDailyNews, Joe Mandese - Monday, October 18, 2021
The takeover, which runs today through Advertising Week this week, includes augmented-reali ...
- Ad Campaign Celebrates 'Lights Up' In NYC
MAD, Steve McClellan - Tuesday, October 5, 2021
The effort is part of the broader "It's Time for New Yo ...
- This Hybrid Work Model Calls For A Three-Day Field Trip To A Different City Each Month
MAD, Steve McClellan - Monday, September 27, 2021
New York-based boutique agency Episode Four Team is planning to visit bigg ...
- The Mystery Of The Maskless Rider
Media Insider, Steven Rosenbaum - Monday, September 27, 2021
As New York begins to return to life, I'm doing something ...
- New York Times 'Trust Is' Campaign Ads Run On TikTok
MediaDailyNews, Colin Kirkland - Tuesday, September 21, 2021
The "Times'" brand-marketing campaign, "The Truth Takes a Journalist," spotlights some ...
- Former Wunderman Thompson NY CEO Joins Landor & Fitch
MAD, Steve McClellan - Wednesday, September 1, 2021
Based in New York, Joe Crump will lead the company's Experience Strate ...
- Break A Leg: Lucky Generals, Resolution Help Broadway Promote Its Reopening
MAD, Steve McClellan - Monday, August 30, 2021
A new campaign is anchored by an anthem film in which Opr ...
- Former PMI Execs Launch Agency Dedicated To Clients In Highly Regulated Industries
Mediapsssst, Richard Whitman - Tuesday, August 31, 2021
And coming from the tobacco giant the executives-Jaime Suarez and Albert Moufarrij-kn ...
- Vanilla Sky -- And Beyond
Media Insider, Steven Rosenbaum - Monday, August 30, 2021
Think about the complex challenges those working for the rebirth of citi ...
- MullenLowe Taps Valero To Lead NY Creative Efforts
People on the Move, Steve McClellan - Wednesday, August 25, 2021
MullenLowe U.S. has landed Ricard Valero to lead creative at MullenLowe N ...
- FIG Wins AOR Duties For New York's MoMA
Accounts on the Move, Steve McClellan - Tuesday, August 24, 2021
The Museum of Modern Art (MoMA) in New York has named independent creative agency FIG, also bas ...
- Vehicle Reveals Continue Without New York Auto Show
Drive Time, Tanya Gazdik - Monday, August 23, 2021
Nissan required guests to wear masks as well as provide either pro ...
- Bird, Lime, Veo Launch In NYC; Ford's Spin Partners With Google Maps
Marketing Daily, Tanya Gazdik - Wednesday, August 18, 2021
Google Maps users are now able to see Spin vehicle availability ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Performance Marketing Insider, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines ...
- New York Auto Show Scrapped Again Due To COVID-19
Marketing Daily, Tanya Gazdik - Wednesday, August 4, 2021
Several vehicles were to be revealed, including the 2022 Lincoln Navigator ...
- New York, Other States Want Appellate Court To Revive Antitrust Case Against Facebook
Digital News Daily, Wendy Davis - Thursday, July 29, 2021
A coalition of states led by New York will ask an appella ...
- NY Ad Club Memorializes 2020-21 'Trises,' Enshrines Artifacts In Time Capsule
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
To celebrate its 125th anniversary this month, the Advertising Club of N ...
- Horizon Media's Fields Upped To Chief Development Officer
MAD, Steve McClellan - Monday, July 26, 2021
In the new role, Fields will oversee several business units and functio ...
- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Medi ...
- Cue The Harp: Ogilvy Wins New York Philharmonic Account
MAD, Steve McClellan - Monday, July 19, 2021
The WPP agency will be responsible for developing a new brand platfor ...
- Deutsch NY Elevates Matt Baker To President
MAD, Steve McClellan - Thursday, July 15, 2021
Reporting to CEO Val DiFebo, Baker is tasked with driving the agency ...
- 'Allure' Extends Brand With Store In New York
Publishers Daily, Ray Schultz - Wednesday, July 7, 2021
The new store features smart mirrors that let shoppers test product sampl ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent f ...
- DPAA Annual Summit To Be Based In Actual Place, Not Digitally
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
The Digital Place-Based Advertising Association (DPAA) today announced its annual "Video Everywhe ...
- NY Hearts UM, Names It Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
IPG Mediabrands' UM unit has been named the media agency of reco ...