- Accompany Creative Debuts Garden Of Life 'Formulas' At Olympics
MAD, Fern Siegel - Tuesday, February 10, 2026
Its brand message is traceable sourcing and food integrity. ...
- Intuit Helps Tooth Fairy Get Back On Track
Out to Launch, Fern Siegel - Monday, February 9, 2026
BBDO NY's ad for the financial service debuted at the Olympics. ...
- Focus Shifts From Super Bowl To Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 8, 2026
Ralph Lauren, Starbucks and Honda are among the brands activating around t ...
- Sleep Well This Olympics With Saatva
Brand Insider Podcast, Erin Everhart - Friday, February 6, 2026
This week, we sat with down with CMO Joe McCambley to ta ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- Google AI Finds Winter Olympics Unanswered Questions
Performance Marketing Insider, Laurie Sullivan - Friday, February 6, 2026
NBCU commentators will use AI Mode to explain complex details in real-tim ...
- Kia Telluride Aids Senior Dog In Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2026
"When we are doing our creative, we try to find a w ...
- Alto Runs Life 360's Dark Humor Spots In Olympics, Super Bowl
MAD, Fern Siegel - Monday, February 2, 2026
New ads strengthen the brand's "Family-Proof Your Family" platform. ...
- Lindsey Vonn's Olympics Run To Continue -- At Least In Figs Campaign
Marketing Daily, Les Luchter - Sunday, February 1, 2026
In the campaign for the healthcare apparel brand, Vonn co-stars with t ...
- Tirico Is Man Of The Moment For NBC's 'Legendary February'
TVBlog, Adam Buckman - Monday, February 2, 2026
NBC Sports king Mike Tirico is the man of the month ...
- IAB 2026 Ad Spend Forecast: CTV +13.8%, Social +14.6%
Television News Daily, Wayne Friedman - Wednesday, January 28, 2026
This year, big ad-based events include the Milan Cortina Winter Olympics, t ...
- How Much Sports Can Legacy Networks Add To Prime Time?
TV Watch, Wayne Friedman - Tuesday, January 27, 2026
What if sports becomes even more common - on a daily bas ...
- Hershey's Enlists Athletes To Promote Its 'Happy Place'
MAD, Fern Siegel - Wednesday, January 21, 2026
The new work launches ahead of the Winter Olympic and Paralympic ga ...
- Honda Launches Olympics Creative
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2026
The modular campaign will allow key creative content to be mixed a ...
- Hershey Debuts 'Happy Place' Olympic Push
Marketing Daily, Sarah Mahoney - Wednesday, January 21, 2026
The brand's first Hershey's campaign in eight years rides a major spor ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- Global Content Spend To Grow 2% To $255B In 2026, Streaming Up 6%
Advanced TV Insider, Wayne Friedman - Wednesday, January 14, 2026
Content spend hikes will also come from global sporting events like t ...
- NBCU Sells Out Winter Olympic Games, 'Highest Grossing' Ever
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU has sold out the Milan Cortina Winter Olympics Games with fo ...
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
MediaDailyNews, Joe Mandese - Wednesday, December 31, 2025
Despite two tough 2024 Olympic comp months (July and August), the fir ...
- Mariah Carey Set To Open '26 Olympics As Sponsors Accelerate Activations
Marketing Daily, Sarah Mahoney - Tuesday, December 16, 2025
Airbnb, P&G, Coca-Cola and NBCUniversal move early to turn Milano Cortina in ...
- Michelob Ultra Pays Tribute To 1980 'Miracle On Ice' Olympic Game
Marketing Daily, Teresa Buyikian - Thursday, December 11, 2025
The official beer sponsor of Team USA is gearing up for Mil ...
- NBCU To Feature Creators Across Platforms For Olympics Coverage
MediaDailyNews, Colin Kirkland - Wednesday, December 3, 2025
NBCU is bringing back its creator program for the 2026 Winter Olympic ...
- Honda 'Deepens Support' Of USA Hockey Ahead Of Olympics
Marketing Daily, Tanya Gazdik - Friday, November 14, 2025
Automaker will provide vehicles and support major USA Hockey events such ...
- Coca-Cola Unveils 2026 Winter Olympic Roster, Kicks Off 'Refresh Like A Champion'
Marketing Daily, Danielle Oster - Friday, October 31, 2025
The long-time Olympic sponsor's list of athlete ambassadors included speed skater Er ...
- NBCU Core Advertising Inches Up In Q3
Television News Daily, Wayne Friedman - Thursday, October 30, 2025
NBCU says the increase in business was primarily driven by Peacock. ...
- Dentsu Appeals Court Ruling In Olympics Bid-Rigging Scandal
MAD, Steve McClellan - Friday, August 1, 2025
Dentsu said it disputed the part of the court's ruling that fou ...
- Uber Partners With LA28 Olympic, Paralympic Games
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 10, 2025
Uber will also support NBCUniversal's coverage of the LA28 Games as we ...
- Honda Signs On As Top Olympics Sponsor
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 2, 2025
The Olympics align with the longtime Honda global brand slogan "The Pow ...
- Barefoot Wine Promo With Simone Biles Gives Fans 'WAG' Experience
Marketing Daily, Teresa Buyikian - Thursday, October 31, 2024
Winner of contest gets to watch Nov. 17 NFL game with t ...
- Comcast Looks To Spin Off Cable TV Nets, NBCU Sees Q3 Revenue Hike Of 37%
Television News Daily, Wayne Friedman - Thursday, October 31, 2024
Comcast Corp. is looking to spin off its NBCUniversal's national cable ...