- Martech Marches On: What Brands Hope To Do In Three To Five Years
Email Insider, Ray Schultz - Wednesday, July 6, 2022
Customer lifetime value will take its rightful place as a leading metri ...
- Skai CMO Says 'We've Mastered The Closed Web'
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 5, 2022
Margo Kahnrose, CMO of Skai, says the company's long-term goal is ...
- H-E-B Beats Amazon In Online Grocery Sales
Marketing Daily, Sarah Mahoney - Friday, July 1, 2022
H-E-B's strength shows that regional retailers can do a great deal ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Leveraging an Omnichannel Approach to Media Planning
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
The pandemic transformed the ways consumers shop for groceries with more th ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- Omnichannel Wow - Optimizing for Delight Across Live and Online Experiences
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The soft-serve shop 16 Handles has always been about the on-premise experien ...
- Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Yahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...
- Why Retail Media Is Collapsing Funnels, Boosting Margins
RTBlog, Joe Mandese - Monday, May 23, 2022
If you had asked me what the hottest ad medium would ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce Reports
Email Insider, Ray Schultz - Tuesday, May 10, 2022
Most say their consumer experience is more important than a brand's produc ...
- Wunderman Thompson Launches Cross-Channel Commerce Service
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Wunderman Thompson has launched a unified commerce service in North America th ...
- Defying Expectations: Petco CMO Stands Out From The Pack
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 5, 2022
"It was one of those early moments in my career where ...
- MoEngage Collaborates With Microsoft To Drive Omnichannel Campaigns
Email Marketing Daily, Ray Schultz - Thursday, April 28, 2022
Brands can use Microsoft to create customer profiles and export them ...
- Mobile Push And Email Are Top Channels, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, April 26, 2022
Mobile is poised to be the primary channel, customer messaging platform OneSign ...
- The Consumers Are the Makers, Now: Logitech for Creators Taps the New Media Dynamic
Brand Insider Podcast, Steve Smith - Friday, April 8, 2022
As millions of digital users tap the record button to their Instagra ...
- How Artificial Intelligence Will Transform Health Marketing
MediaDailyNews, Stefanos Kapetanakis - Monday, March 28, 2022
AI will have a major, transformative effect on healthcare marketing by impacti ...
- Brand Insider Rerun: CityRow HIITs the Omnichannel Marketing Machine
Brand Insider Podcast, Steve Smith - Saturday, March 26, 2022
Don't mistake CityRow for a Peloton wannabe. Both companies launched about t ...
- Treasure Data Tool Helps Marketers Unify Data, Insights For Omnichannel Shopper Journey
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
The new platform is usable within existing email and social tools, t ...
- Whipped-Up Demand: Email Is Top B2B Demand-Gen Tool
Email Insider, Ray Schultz - Tuesday, February 8, 2022
Email is by far the most-utilized demand-gen channel, but challenges abound a ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...
- CityRow HIITs the Omnichannel Marketing Machine
Brand Insider Podcast, Steve Smith - Thursday, January 6, 2022
Don't mistake CityRow for a Peloton wannabe. Both companies launched about t ...
- Tip-Top Tech: Store Sales Driven By Texting And Data Tools
Email Insider, Ray Schultz - Tuesday, January 4, 2022
Companies are adding webchat and texting capabilities, NewStore reports. Email can al ...
- More Is More...If the Supply Chain Holds Up: Resident Home's Deep Diversification Model
Brand Insider Podcast, Steve Smith - Tuesday, December 28, 2021
Most of the hot direct-to-consumer (D2C) brands of the last five yea ...
- Hims & Hers Takes The Channels Less Traveled
Brand Insider Podcast, Steve Smith - Thursday, December 23, 2021
Like many D2C brands, health products maker hims & hers knows t ...
- Mall Of America Debuts Omnichannel Shopping
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 19, 2021
Mall of America is launching an online shopping experience allowing consumers ...
- Omni-Bust: Many Brands Still Don't Have A Mature Marketing Strategy
Email Insider, Ray Schultz - Monday, December 6, 2021
Marketers and customer service staff have slightly different takes on what wor ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker Symbol
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 2, 2021
The name change was announced with the completion of the merger wi ...
- The Three Key Drivers Of SEO Success in 2022
Search & Performance Marketing Daily, Jim Yu - Friday, November 19, 2021
Search, content and digital marketers as well as website owners and ...