- Telecom Boosts Email Results With New Capabilities
Email Marketing Daily, Ray Schultz - Thursday, September 2, 2021
CityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021
Email Insider, Ray Schultz - Friday, August 27, 2021
Digital-first marketers lead on most activities, but incumbent marketers agree that retenti ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Two trade associations this week announced a collaborative task force to suppo ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows markete ...
- Identity Resolution In An Ad World Constantly Changing: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services Company
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesd ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments acro ...
- System1 Merges With SPAC Company Trebia In Bid To Go Public
Email Marketing Daily, Ray Schultz - Wednesday, June 30, 2021
Customer acquisition platform System1 will also acquire Protected.net, enhancing its privacy capabilit ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Cloud Platform Calix Forms Mailchimp Integration To Help Broadband Service Providers
Email Marketing Daily, Ray Schultz - Monday, May 17, 2021
The objective is to help BSPs identify audiences and conduct omnichannel campaig ...
- An Advertiser Playbook For The Rise Of Streaming
Television News Daily, Eric John - Wednesday, April 21, 2021
The industry needs to catch up with viewers, opening the video marketpla ...
- Tip-Top Tech: Six Trends That Will Redefine Digital Marketing
Email Insider, Ray Schultz - Tuesday, April 6, 2021
From customer data ownership to omnichannel audience modeling, these are the thin ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the pa ...
- Braze Debuts Digital Personalization Features
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
The new tools are designed to create more personalized cross-channel experiences, t ...
- B2B Marketers Can Find a Competitive Gain In Omnichannel Marketing
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
B2B brands need to embrace omnichannel marketing in the wake of COVID-1 ...
- Acquia Debuts Platform To Unify Data And Drive Omnichannel Experiences
Email Marketing Daily, Ray Schultz - Friday, January 22, 2021
Acquia Digital Commerce allows brands to deliver a positive customer experience acro ...
- Snapchat Takes On StitcherAds As Certified Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
StitcherAds is Snapchat's only partner approved for custom overlay templates and offli ...
- Touchpoint Anarchy: Brands Failing To Use Data To Drive An Omnichannel Experience
Email Insider, Ray Schultz - Thursday, December 3, 2020
Fewer than half utilize data from email to fuel strategy, Forrester sa ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Mediaocean says it is first-to market with a "reach" enhancement extending line ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Search & Performance Insider, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertisi ...
- COVID-19 Drives Decline In Customer Preference For Email: Study
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The phone remains the top customer communication channel. And video chat ...
- MessageBird Snares $200 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 8, 2020
The company, which styles itself as an omnichannel platform as a servic ...
- LiveIntent And FullContact Partner On Identity Resolution Across Channels
Email Marketing Daily, Ray Schultz - Wednesday, August 12, 2020
LiveIntent and FullContact are providing a persistent portable identifier that will he ...
- Neustar Launches Post-Cookie Marketing Measurement Tool
Email Marketing Daily, Ray Schultz - Friday, July 31, 2020
Fabrick is designed to provide an identity-based omnichannel connection, the company s ...
- Inmar Offers New Marketing Platform For Retailers And CPGs
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Retail Cloud is a data-driven solution that supports marketing across all touchpoint ...
- Stateside Sports Appoints Emarsys
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Australia’s Stateside Sports is working with Emarsys to improve omnichannel engagement acro ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sal ...
- How To Optimize Across Channels
Around the Net in Email, Ray Schultz - Wednesday, May 27, 2020
Marketers need to optimize not within channels but across them. Arm Treasu ...